𝐇𝐨𝐰 𝐝𝐨 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐧𝐝 𝐥𝐚𝐫𝐠𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐝𝐢𝐟𝐟𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧?
𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐨𝐟 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐲 𝐚𝐧𝐝 𝐜𝐡𝐨𝐢𝐜𝐞 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐮𝐜𝐜𝐞𝐬𝐬?
In this snippet from my podcast conversation with Karen Mangia, she reveals a simple truth about #innovation:
"𝘼𝙡𝙡 𝙝𝙪𝙢𝙖𝙣 𝙗𝙚𝙞𝙣𝙜𝙨 𝙧𝙚𝙨𝙥𝙤𝙣𝙙 𝙛𝙖𝙫𝙤𝙧𝙖𝙗𝙡𝙮 𝙩𝙤 𝙖𝙪𝙩𝙤𝙣𝙤𝙢𝙮 𝙖𝙣𝙙 𝙘𝙝𝙤𝙞𝙘𝙚—𝙬𝙝𝙚𝙩𝙝𝙚𝙧 𝙞𝙩’𝙨 𝙖 𝙩𝙤𝙙𝙙𝙡𝙚𝙧 𝙧𝙚𝙛𝙪𝙨𝙞𝙣𝙜 𝙫𝙚𝙜𝙚𝙩𝙖𝙗𝙡𝙚𝙨 𝙤𝙧 𝙖𝙣 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚 𝙧𝙚𝙨𝙞𝙨𝙩𝙞𝙣𝙜 𝙢𝙖𝙣𝙙𝙖𝙩𝙚𝙨."
Karen shares insights into how #startups excel at #CoCreation and at executing innovation internally, while larger enterprises often lean on outsourcing innovation execution to maintain agility and focus on running the business. The key? Inclusion, #autonomy, and co-creation—no matter the size of the organization.
💡 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:
Innovation thrives when people feel their voices are heard, and they have the autonomy to make meaningful contributions.
Catch the full episode here for more insights:
https://lnkd.in/dQUC-Tej
Karen delves deeper into topics like co-creation, intrapreneurship, and overcoming bureaucratic inertia in innovation.
#Leadership#CXTheXTpodcast#CustomerExperienceKretruTosh Consulting#ProductExperience#ProductInnovation
This is what I see in my interaction when I engage with startups, the ability to Co create with the customers and is very high because there's always a lookout for what more can we do, how we could be relevant, whereas the moment we grow there's a success established. There's a scale coming in. I've seen that the organization starts being constrained by what they have defined as their identity and irrespective of the voices they hear from the market. But there is a slight resistance coming in. To accept and move on with that feedback because they constantly try and validate with the definition they have already crafted and they want to stick to. Is this a common issue that you see in startups versus large enterprises? And if yes, are there any ways in which there is a healthy intrapreneurship within a larger organization so that this issue doesn't come in? I'm going to let you and your listeners in on a secret, and this secret is true only 100% of the time. All human beings on planet Earth. Of any age and any stage, respond favorably to autonomy. And choice not the end of the day. From your toddler who doesn't want to eat vegetables to the executive who doesn't want to be told what to do. At the end of the day, nobody likes to be told what to do, especially if they feel that their voice has not been seen, heard, and considered. That brings us to the crux of the answer to both of your questions, which is this. When you think about innovation, the size of the organization does not matter. The execution of the innovation is what matters. In an entrepreneurship or startup setting. Entrepreneurs choose and. Have more flexibility to insource innovation, meaning the Co creation happens and once the Co creation transpires, we can Co execute. In very large enterprises, the choice that is available, the autonomy that exists is to choose to make progress following Co creation with outsourcing innovation. That's something we've discovered in our journey at the Engineered Innovation group where I work now. We started by helping startups, startup building B2B SAS products, helping people. That their minimum viable products to market more quickly. And as we moved upstream, what we realized in mid market and enterprise sized organizations is they needed to outsource the execution of innovation so that they could move more quickly. They have to spend so much time running the business that it's difficult to prioritize, find time and have the skill sets to execute innovation. What they're great at is ideation and Co creation. So the difference is where it gets executed. Not the activity. And that feeling of having a choice and having a voice prompts people to rally around that innovation, regardless of where the execution happens.
