Kryptonite Interactive’s Post

In the wake of concerns over influencer marketing, marketers are increasingly turning to brand ambassadors as a safer and more reliable alternative. This strategic pivot is aimed at mitigating risks associated with influencer partnerships, especially in sensitive political climates. Brand ambassadors, with their thorough vetting and long-term commitments, offer a stable and brand-safe avenue for companies looking to maintain control over their narratives and connect authentically with their target audiences. #MarketingStrategy #BrandAmbassadors #DigitalMarketing Dive deeper into this emerging trend and its implications: https://lnkd.in/eYiwX2Dt

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

digiday.com

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