Global Head - Marketing, Communication and Brand : dsm-firmenich | Nestlé | Britannia | CPG | B2B | Strategic Brand Management | MICA
𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐂𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐞𝐬 Last week, I flew with TAP Air Portugal for the first time, and was captivated by their safety video. What sets it apart is the #inclusion of people from around the world who have chosen to make Portugal their home. These individuals, speaking Portuguese with their unique accents, explain the safety instructions. The video beautifully integrates various aspects of #Portugal, with these citizens delivering the safety message in different settings. It's a refreshing take on in-flight safety, using picturesque locations of the country alongwith metaphors to convey an important message. Effective #communication can truly change behaviors, build awareness, and create lasting memories! Check out their video below 👇
Brand Marketing Manager, Animal Nutrition and Health at dsm-firmenich
3moAbsolutely amazing video 👏 🤩 Thanks for sharing. Being Portuguese I am really proud of my country, in terms of natural beauty, climate and culture as well as the friendless and welcoming of its people. Love Portugal 🇵🇹 ❤️