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𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗗𝗢𝗨𝗕𝗟𝗘 𝘆𝗼𝘂𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 𝗶𝘀 𝗛𝗘𝗥𝗘! 👇👇👇 How I helped 3 campuses of my university increase applications by 𝟱𝟬% 𝘁𝗵𝗶𝘀 𝘀𝗲𝗮𝘀𝗼𝗻. Too often, universities with strong reputations and healthy budgets don’t advertise, assuming students will naturally come their way. But here's the hard truth: even the best universities miss out on enrollments when they stay silent. Without ads, you’re leaving your enrollment numbers up to chance. Today’s students have more choices than ever, and if you’re not actively reaching them, your competitors are. With a 𝘄𝗲𝗹𝗹-𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, you can: • Connect with students genuinely interested in your programs • Share what makes your campus and culture stand out • Achieve real, measurable enrollment growth Our strategic ads approach led to a 50% jump in applications—proof that even the most established universities benefit from visibility. This isn’t just about budget or legacy; it’s about connecting with students where they are. 𝗣𝗦: Let’s talk about how to pair your reputation with targeted advertising, so you’re no longer leaving enrollments on the table.

Thinking about adding new majors to your academic portfolio? Create a business plan to ensure students are aware of and excited about new majors. Here’s what you should consider: https://lnkd.in/gefG4S39   #HigherEdCX #HigherEdMarketing 

What does a typical student decision journey look like? 🤔 👨🎓 Student decision journey isn't linear and there are many factors Higher Education Institutions need to keep in mind when working with digital marketing companies to build market demand! Here are key stages to consider: 🌍 Awareness: This is where it all begins. Students learn about institutions through social media, search engines, and word of mouth. Engaging content and targeted digital campaigns are crucial at this stage. 🔎 Consideration: Once students have identified potential options, they dive deeper. They look for detailed information on programs, campus life, and student success stories. Personalised communication can make a significant impact here. 👩🎓 Decision: This is the critical moment! Students review their choices based on factors like financial aid, location, and program reputation. Providing clear information and support during this stage can help institutions stand out. Here at Hybrid we have found that the journey from the student thinking about their next steps in higher education to actually applying to their shortlisted universities takes on average 14 months, with roughly 8-10 touch points throughout. Understanding this journey allows us to tailor our digital marketing strategies effectively. By aligning our efforts with each stage, we can help higher education institutions connect more meaningfully with prospective students. What insights have you gained about the student decision journey in your work? #HigherEducation #DigitalMarketing #StudentJourney #MarketingStrategy

📣✨ What can higher education learn from great marketing campaigns like "The Man Your Man Could Smell Like" or the ALS Ice Bucket Challenge? A lot more than you’d think! In today’s crowded landscape, standing out means finding your niche, doing the homework, and delivering on your promises. From groundbreaking ideas to data-backed strategies, successful higher ed marketing isn’t just about attracting attention—it’s about building trust and empowering students. 💡🎓 "Great marketing can spark curiosity, but a high-quality product ensures your students stick around—and succeed." 🔗 Read the full blog here: https://lnkd.in/g-8tMbQD #HigherEducation #MarketingStrategy #StudentSuccess #InstitutionalExcellence #Authenticity

Students are waiting longer to make enrollment decisions, which means Fall 2024 recruiting isn't over by a long shot. Social media can be the difference-maker for colleges and universities; here are a few ways to turn "likes" into campus visits. #Oneupweb #HigherEducation #SocialMediaMarketing

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗦𝗵𝗮𝗿𝗽𝗲𝗻 𝗬𝗼𝘂𝗿 𝗔𝘅𝗲? Higher education marketing is at a crossroads. With shifting demographics, rising tuition concerns, and doubts about college value, institutions must do more than react—they must innovate. 🚀 The secret? 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩. At Caylor Solutions, we’ve seen firsthand how investing in your marketing team’s growth leads to transformative results. From mastering generative AI and storytelling to embracing multicultural marketing, these skills empower teams to meet today’s challenges head-on. 💡 In our latest blog, we outline 𝟱 𝗸𝗲𝘆 𝗮𝗿𝗲𝗮𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 for higher ed marketers to deliver real ROI and position their institutions for success. ✨ 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗻𝗲𝗮𝗸 𝗽𝗲𝗲𝗸: 1️⃣ Generative AI: Unlock personalized communication at scale. 2️⃣ Social Media Marketing: Find your audience’s digital watering holes. 3️⃣ Multicultural Marketing: Celebrate and connect authentically. 4️⃣ Data Analytics & CRM Proficiency: Turn insights into strategy. 5️⃣ Storytelling: Inspire through mission-driven narratives. It’s not about working harder—it’s about working smarter. Let’s prepare for what’s next, together. 👉 Read the full blog here: https://lnkd.in/gAwdUfEH 📩 Want help sharpening your axe? Let’s chat! #HigherEdMarketing #ProfessionalDevelopment #TeamTraining

Empowering Higher Education Institutions to Reach Their Enrollment Goals 🎓 Are you a college or university struggling to attract top-tier students? I'm here to help! As a dedicated Higher Education Campaign Manager, I specialize in crafting tailored strategies to boost your enrollment numbers and achieve your institution's goals. What I offer you may ask? 💡 🎓 Data-Driven Campaigns: Leveraging the latest insights and analytics to create effective enrollment marketing strategies. 🎓 Targeted Outreach: Connecting with prospective students through social media outreach who are the perfect fit for your institution. 🎓 Personalized Engagement: Building strong relationships with students to nurture their interest and guide them through the enrollment process. Let's Work Together: If you're ready to take your enrollment efforts to the next level, let's connect. I'm passionate about helping higher education institutions succeed. #HigherEducation #EnrollmentMarketing #StudentRecruitment #CollegeAdmissions #StudyCollege #HigherEdMarketing

🚀 Gen Alpha is rewriting the rules of engagement in the #highered world. As they move into high school and begin thinking about college, their expectations challenge traditional marketing approaches. For colleges, it’s time to evolve — think digital-first, value-driven messaging that resonates with their desire for transparency and authenticity. Curious about how to tap into this next generation? Aila Boyd, MFA, shares insights on the future of #higheredmarketing. Check it out below 👇 https://lnkd.in/e4zCpQfY #highereducation #genalpha #university #highereducationtrends

⭐𝗥𝗲𝗰𝗲𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀⭐ I am thrilled to share some incredible recent results we've achieved for our clients! 1. 𝗖𝗹𝗶𝗲𝗻𝘁 𝟭(𝗽𝘂𝗯𝗹𝗶𝗰 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝘄𝗲𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗿𝗶𝘀𝗶𝗻𝗴 𝘀𝗲𝗻𝗶𝗼𝗿𝘀 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵 𝘀𝗰𝗵𝗼𝗼𝗹 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗶𝗻 𝗻𝗲𝘄 𝘁𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝘀): Over 35% of their recent inquiries/applications/event sign-ups were exposed to a commercial before taking action! 2. 𝗖𝗹𝗶𝗲𝗻𝘁 𝟮(𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗳𝗼𝘂𝗿-𝘆𝗲𝗮𝗿 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝘄𝗲𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝘀𝘁𝗮𝘁𝗲): 40% of new graduate leads were exposed to their commercial before taking action, and 20% of new undergraduate leads were exposed before taking action! **This was a graduate-focused commercial that also drove undergrad inquiries! 3. 𝗖𝗹𝗶𝗲𝗻𝘁 𝟯(𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗼𝗿𝘁𝗵𝗲𝗮𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗮𝗱𝗺𝗶𝘁𝘁𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀): Within the first week of the campaign, it drove over 800 new site visitors, 76 people to the admissions sign-in page, and 11 people to confirm their enrollment. 4. 𝗖𝗹𝗶𝗲𝗻𝘁 𝟰(𝗽𝘂𝗯𝗹𝗶𝗰 𝗳𝗼𝘂𝗿-𝘆𝗲𝗮𝗿 𝗛𝗦𝗜 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝘄𝗲𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗻𝗲𝘄 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗮𝗿𝗴𝗲𝘁 𝗵𝗶𝗴𝗵 𝘀𝗰𝗵𝗼𝗼𝗹𝘀): Within the campaign's first three days, the commercial drove 128 website visits and 34 students to the application page, and 11 students to the application portal. 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗼𝗼𝗹 𝘁𝗼 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲, 𝗺𝗲𝗺𝗼𝗿𝘆 𝗿𝗲𝗰𝗮𝗹𝗹, 𝗯𝗿𝗮𝗻𝗱 𝗮𝗳𝗳𝗶𝗻𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗮𝗻 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗧𝗩. And now, with our ability to measure attribution and ROI with the precision of digital...it's a no-brainer!  Performance TV works, and when added to a holistic plan, it will supercharge your enrollment and marketing campaigns. 𝗟𝗲𝘁'𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿!!  #higheredmarketing #highered #highereducation #digitalmarketing #emchat

Higher Ed Marketing Truth #8: Build Bridges, Tear Down Silos. The best marketing departments know that only some of their work can be accomplished behind closed doors – so much more is accomplished by working closely with admissions, academic disciplines, student affairs, and alumni relations. Read more about how you can be the Chief Silo Busters on campus in Truth #8: Build Bridges, Tear Down Silos: https://lnkd.in/e7HApUDD #HigherEd #HigherEducation #HigherEdMarketing #HigherEdLeadership #HEMTruths