Kwamina Apenkwah’s Post

View profile for Kwamina Apenkwah, graphic

Product Designer | UX/UI Designer | Interaction Designer | UX Research & AI Enthusiast | and Spoken Word

🚨Hello #uxresearchers and #designers, do we treat international projects the same way we do local projects? What are some of the ☢️challenges we encounter when speaking to a user group with a language barrier? Are we able to correctly pin point😩 what each reaction or emotion means? Kindly share your feedback 💫 #dailylearning #consistencymatters #linkedInlearning #linkedIn Just finished "UX Research: International Projects" by Cory Lebson! Check it out: https://lnkd.in/eMjmb-ae #internationalprojectmanagement, #uxresearch.

Certificate of Completion

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Eric Amankyim

Innovation Enthusiast | UX Consultant | Design and Development | Customer Experience Engineer

9mo

International projects require some level of attention and efforts compared to local projects. The reason is you will be required to learn new things, though the principle of UX research remain the same ( understanding user needs), however , cultural nuances can impact results. I have been working with a South African project manager on a mental health project and this has urged me to learn how each African country healthcare therapists treat individuals with mental health issues. Most of the time language barriers is not the main problem as these can be overcome with translators and interpreters, but deciphering emotions and cultural attitudes is trickier. A simple “yes” might not indicate true agreement, and laughter could convey nervousness. My advice is Actively observing body language, facial expressions, and puases. They can be more revealing than words alone. I think building rapport and asking open-ended questions can also help uncover underlying attitude of users.

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