Kristopher Michael Wood’s Post

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Director of Brand Storytelling | Branding, Decision Intelligence, Influence | Founding Member—Cialdini Institute 📘 Author: Business Lessons From Taylor Swift: What Every Business Can Learn From a Global Icon

🍷🎶 How Background Music Influences Wine Tasting 🎶🍷 Did you know that the music playing in the background can alter your perception of wine flavors? Research by Dr. Adrian North at Heriot Watt University—Edinburgh uncovered how different music styles can influence the taste of wine: Heavy Music: Enhances the perception of wines as more robust and intense. Subtle & Refined Tunes: Makes wines feel more delicate and sophisticated. Zingy & Refreshing Beats: Brings out a zestier and more vibrant character in wines. Mellow & Soft Sounds: Tends to make wines taste smoother and gentler. This effect is notably stronger for red wines than for whites. Link to study: https://lnkd.in/e2VDxQX9 Pictured: Album: Harry's House, Harry Styles; Wine: Domaine Du Pegau Chateauneuf Du Pape

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