KWT Global’s Post

Following the release of our European Resonance Report, we’re excited to see the data included in an insightful article published by Marketing Week ⭐ The article outlines five interesting stats to start your week. Some of the key findings in the article include: 💡 Nearly four in five executives believe having a strong and visible leader is important for a company’s success. 📊 Female leaders are more likely to put on a “persona” versus their male counterparts, with 92% of women executives saying there is a distinct difference between their business and private personas, compared to just 2% of men.   Read more in the article here: https://lnkd.in/e4yhdEd2

In an industry where innovation is currency, it's not just about following trends but setting them—and women are at the forefront of this evolution. True leadership in advertising demands more than lip service to diversity and inclusion; it requires a commitment to authentic, transformative change." Thank you to Campaign Middle East for shedding light on critical topics like DE&I washing—reminding us that diversity, equity, and inclusion are more than just buzzwords and it's time they must drive real, meaningful change. It's a privilege to share this space with other industry experts who are not just part of the conversation but leading it. To all the incredible women transforming advertising while proving that there is no ceiling too high when passion meets purpose. Together, we are not just part of the conversation; we are defining it. Aakriti Goel Abeer Alessa Elda Choucair Asiya Ali Dania Salha Quaglio Darine Elkaissi Deena Saadeh Hanan Tabsh Joyce Abboud Hallak Karen Kamel Maya Tayara Lara Arbid Noor Shihab Prerna Mehra Read full article here: https://lnkd.in/ge3YGGMf #WomenInAdvertising #DEI #Leadership #Innovation #Media #Marketing #CampaignME #ThoughtLeadership #BreakingBarriers #Empowerment #MENA

In 2022, women claimed the majority of CMO roles for the first time. But… the celebration 🎉 was short-lived. Many major companies are now merging the CMO's responsibilities with other roles, a move that challenges the position's influence in the corporate world and undermines gender diversity at the highest levels of corporate leadership. For a deeper look into this evolving trend, including which companies are chopping the CMO position and its implications: https://lnkd.in/gwFyFbYu? What's your take on this shift? Are we seeing a valid realignment of corporate power, or is this just another hurdle for women to overcome? By Phil Wahba #WorkplaceTrends #CorporateRestructure #GenderDiversity Image alt-text: Former UPS chief marketing officer Kevin Warren, smiling and standing in front of a backdrop with the UPS logo on it.

🏅 𝗠𝗼𝘀𝘁-𝗿𝗲𝗮𝗱 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀: 𝗢𝘂𝗿 𝗿𝗲𝗮𝗱𝗲𝗿𝘀' 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀 🏅 𝘔𝘢𝘯𝘺 𝘰𝘧 𝘰𝘶𝘳 𝘱𝘶𝘣𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘥𝘥𝘳𝘦𝘴𝘴 𝘵𝘰𝘱𝘪𝘤𝘢𝘭 𝘪𝘴𝘴𝘶𝘦𝘴 𝘢𝘯𝘥 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘥𝘦𝘣𝘢𝘵𝘦𝘴. 𝘈𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘵𝘪𝘮𝘦, 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘵𝘰𝘱𝘪𝘤𝘴 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘳𝘦𝘢𝘥𝘦𝘳𝘴' 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦. 𝘐𝘯 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵, 𝘸𝘦 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘵𝘩𝘦 𝘧𝘪𝘷𝘦 𝘢𝘳𝘵𝘪𝘤𝘭𝘦𝘴 𝘧𝘳𝘰𝘮 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘺𝘦𝘢𝘳𝘴 𝘵𝘩𝘢𝘵 𝘸𝘦𝘳𝘦 𝘳𝘦𝘢𝘥 𝘮𝘰𝘴𝘵 𝘰𝘧𝘵𝘦𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 𝘺𝘦𝘢𝘳. 🥇 𝗧𝗵𝗲 𝗴𝗼𝗼𝗱, 𝘁𝗵𝗲 𝗯𝗮𝗱, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘂𝗴𝗹𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗼𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹 𝗕𝗲𝗮𝘂𝘁𝘆 Examining different perspectives on an advertising campaign about body image, this article has been read over 30,000 times in the last year. It was written by Angela Celebre and Ashley Waggoner Denton, and edited by Rosanna Guadagno, Ph.D. and Reine van der Wal. Read the full article here: https://lnkd.in/eNYeWHGD 🥈 𝗦𝗲𝗹𝗳𝗶𝗲-𝗘𝘀𝘁𝗲𝗲𝗺: 𝗧𝗵𝗲 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗕𝗼𝗱𝘆 𝗗𝗶𝘀𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻 𝗔𝗱𝗼𝗹𝗲𝘀𝗰𝗲𝗻𝘁 𝗮𝗻𝗱 𝗬𝗼𝘂𝗻𝗴 𝗪𝗼𝗺𝗲𝗻 This article, written by Bindal Makwana Mehmel, Yaeeun (Joy) Lee, Susannah Parkin, LMSW, and Leland Farmer and edited by Eiko Fried, discusses the influence of social media on self-esteem and body satisfaction. Read the full article here: https://lnkd.in/ekC24Rnm 🥉 𝗜𝗻𝘁𝗲𝗿𝗴𝗿𝗼𝘂𝗽 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗧𝗵𝗲𝗼𝗿𝘆: 𝗣𝗮𝘀𝘁, 𝗣𝗿𝗲𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 Written by Jim A. C. Everett and edited by Diana Onu, this article explores how contact between members of different groups can reduce prejudice and improve social relations. Read the full article here: https://lnkd.in/e_YB4KWG 4️⃣ 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝘀𝗶𝗱𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗴𝗲𝗻𝗱𝗲𝗿 𝗾𝘂𝗼𝘁𝗮𝘀? Angela Dorrough, Christa Nater, and Monika Leszczynska discuss how gender quotas affect women’s interest in leadership positions, the performance evaluation of “quota women,” and group work in quota-based teams. This article was edited by Amanda Sesko and Matthew Baldwin. Read the full article here: https://lnkd.in/ePySk6Vz 5️⃣ 𝗙𝗿𝗼𝗺 𝗗𝗲𝗿𝗼𝗴𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗥𝗲𝗰𝗹𝗮𝗺𝗮𝘁𝗶𝗼𝗻: 𝗛𝗼𝘄 𝗗𝗼𝗲𝘀 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗖𝗵𝗮𝗻𝗴𝗲? Derogatory labels can be reclaimed by stigmatized groups, but the process carries risks. Written by Samuel Sturaro and Fabio Fasoli and edited by Amanda Sesko, this article explores the dynamics of language reclamation. Read the full article here: https://lnkd.in/eTb5ahjX ________________________ 😮 Are you surprised that these topics are so popular? Which article interests you the most? We would love to hear your thoughts in the comments! #Psychology #ScienceCommunication #OpenAccess #ResearchForAll

Diversity and inclusion are becoming more important to consumers - 75% of consumers globally say that diversity and inclusion – or a lack of – influence their purchase decisions, according to Kantar’s Brand Inclusion Index. This article explores how digital marketers can advocate for diversity and inclusion in their campaigns, and with their clients. https://lnkd.in/e9YR_QAa

Diversity and inclusion are becoming more important to consumers - 75% of consumers globally say that diversity and inclusion – or a lack of – influence their purchase decisions, according to Kantar’s Brand Inclusion Index. This article explores how digital marketers can advocate for diversity and inclusion in their campaigns, and with their clients. https://lnkd.in/eH29-5Uu

Old Problems, Modern Strategies... Global or local issues of society occasionally ascend to the forefront of marketing strategies, often intertwined with consumer perception and emotional connection. A decade ago, the prevailing issue was child labor, prompting brands to engage in numerical corporate social responsibility initiatives to establish an emotional bond in this direction. In today's landscape, it's evident that impactful projects revolve around women's rights and their representation in the social fabric. As a woman, I can perceive this. As an advertising expert, I can articulate it. https://lnkd.in/d5eK5gf7

Diversity and inclusion are becoming more important to consumers - 75% of consumers globally say that diversity and inclusion – or a lack of – influence their purchase decisions, according to Kantar’s Brand Inclusion Index. This article explores how digital marketers can advocate for diversity and inclusion in their campaigns, and with their clients. https://lnkd.in/eQJTK3Yu

Agency awards.🏆 You know the Most Innovatives, the Agency of the Years, the 40 Over 40s, the Leading Women, the Rising Stars, the Creative 100s, and the A-Lists. No one in their right mind would take them on willingly. So why should you do them if you’re not guaranteed to win? See why your #adagency should be submitting for awards in the latest issue of our How to be Famous newsletter! 👓 https://lnkd.in/gNS4BazF #agencyawards #advertising

Learn how female agency leaders are making a mark in the marketing industry and driving innovation. Check out their inspiring stories: @agencyanalytics