L&E Research’s Post

As an industry, we absolutely need to continue optimizing the respondent experience at all times to ensure we're receiving the highest quality data. Let us know what you're doing to maintain authenticity in your processes! #mrx #marketresearch #authenticity #dataquality #respondentexperience #insights

A recent article from Greenbook makes the case that researchers should be applying the same scrutiny we show AI to other areas of research. The article suggests reviewing processes and looking for areas that we, as an industry, can add more authenticity to surveys and reduce the length of surveys to improve the respondent experience. Check out the full article here and let us know your thoughts- https://lnkd.in/gnwdsRsk #PrecisionSample #mrx #marketresearch #Greenbook #dataquality #respondentexperience #insights

"As we put AI through the ringer for its shortcomings, let’s start holding our research to the same standards." In a new article for Greenbook, our very own Andrew Reid makes the case for why we need to apply the same scrutiny we’re showing AI to other areas of research. #Insights pros, do you agree? https://lnkd.in/gnwdsRsk #marketresearch #insights #mrx

Boosting #AI Implementation: Key Insights from Union Budget 2024 🚀 In the latest Union Budget 2024, #FinanceMinister Nirmala Sitharaman emphasized the need to accelerate the implementation of #ArtificialIntelligence (AI) across various sectors. This move aims to enhance #efficiency, drive innovation, and position #India as a global leader in #AI technology. As we embrace this #AI-driven future, businesses are not just spectators but active participants in this revolution. Let's gear up for a transformative journey powered by #AI, feeling empowered and ready to make a difference! 💡🌐 #UnionBudget2024 #ArtificialIntelligence #AI #Innovation #TechIndustry #IndiaTech #DigitalTransformation #FutureOfWork

AI is inevitable, period. For us personally, for our businesses, and for everything. So, let's take a few moments to meditate on how all of this will play out...here: https://lnkd.in/enF-6cFn

💡 Exploring the Future of AI in Market Research 💡 At InnovateMR, our leadership team is at the forefront of leveraging AI to transform the market research industry. CEO Lisa Wilding-Brown, SVP of Global Innovation & Product Strategy Amanda Keller-Grill, and SVP of Global Supply Sandy Casey share their unique insights into the revolutionary impact of AI. From enhancing data quality to streamlining operations and safeguarding the future of insights, AI is paving the way for smarter, more innovative market research solutions. 👉 Dive into their perspectives and discover how we're using AI to shape the future of the industry: Read more here : https://bit.ly/41gJhPf #AIInsights #InnovateMR #MarketResearch #FutureOfAI #SmarterInsights

📢 “If you didn’t have your act together with your data, you’re on the sidelines already right now with gen AI and everything that’s happening around AI,” says Shawn Rogers, CEO of BARC US “These are not new topics, these topics have been around a long time. They’re where everybody’s stubbing their toe. It’s what’s slowing people down.” Watch TheCUBE host John Furrier's full interview with data analytics heavyweights Merv Adrian, IT Market Strategy and Shawn here: https://hubs.li/Q02x4Bk-0 Or read a summary of the interview at Silicon ANGLE: https://hubs.li/Q02x4qQ80 #GenAi #AnalystAngle #DataAnalytics #DataStrategy #AI

Cost-effectiveness, speed and scale are all advantages of using AI-powered synthetic samples in market research.    Generating high-quality synthetic data, however, requires significant resources and AI models that have been well-trained and validated.    For more benefits and considerations, check out this blog: https://bit.ly/3zm7Xu2

Forrester’s research exploring the current state of explainable AI (#XAI) reveals that 55% of business and technology professionals with knowledge of XAI say that their organization has implemented XAI, while 13% plan to adopt it within the next 12 months. Learn more in The Economic Times

Big news from Recollective – our new AI features are here! Learn how our AI Themes and AI Questions help you get answers to targeted questions and quickly identify key themes faster than ever before. https://lnkd.in/eN2F2rCq