La Granja Insulators’ Post

Label of the week MCC Label Aether Vodka When it comes to spirits, presentation is almost as important as taste. Aether Vodka, a rising star in the world of premium liquors, understands this truth. When the team first approached MCC with the brief, they were clear that this was the proposal, not the limitation. At first glance, Aether Vodka’s label commands attention with its bold, modern aesthetics. The design concept plays with the theme of elemental energy—”aether” refers to the mythical fifth element that bridges the heavens and the earth. This ethereal quality is captured through a dynamic interplay of light and shadow. The magic of this brand is in the details. The tactile nature of the Ipanema White canvas, gold foil, embossing and debossing invite the touch and give a sense of luxurious craftsmanship. Sleek lines and delicate foil embellishments reflect the purity and smoothness of the vodka inside. Label details: •Producer – Vanguard Luxury Brands •Varietal – Vodka •Region – Melbourne, Australia •Photographer – Mel Cordon •Printing – Digital •Substrate – Ipanema White X-Dry •Embellishments – Gold Foil, Emboss, High Build Screen https://lnkd.in/geU8dqAT

Dive into our detailed case study to discover the creative process, innovative strategies, and expert craftsmanship that brought our Glory Mornin’ Super Vodka project from concept to completion. See how we turned ideas into reality and delivered exceptional results.... Glory Mornin’ Super Vodka stands out with a bold identity and striking premium packaging, conjuring memories of unforgettable nights filled with music, laughter, and friendship. P&W set out to create a premium and playful brand identity for a fine collection of white rice vodkas. Working with Managing Director Marc Aufzug, P&W designed the branding and packaging from the ground up. Drawing inspiration from contemporary Japanese design, each bottle is adorned with celebratory iconography brought to life through advanced 3D visualisation techniques. The result is a product that radiates sophistication and joy, perfectly encapsulating the spirit of Glory Mornin’. P&W has positioned Glory Mornin’ as more than just a vodka- it’s an experience. The branding communicates a vibrant, celebratory personality that resonates with consumers. In a market where 58% of shoppers are eager to try new spirit flavours, Glory Mornin’s distinctive identity and commitment to sustainability make it an irresistible choice. "I’m delighted with P&W’s hard work and ecstatic with the final result. The premium, vibrant aesthetics will help us stand out on the digital shelf and in classic spirits retail!" - Mark Aufzug, Managing Director #vodka #spirits #alcohol #innovative #branding #packaging #packagingdesign #3D #casestudy #project #designagency

Brand Development

Aether Vodka When it comes to spirits, presentation is almost as important as taste. Aether Vodka, a rising star in the world of premium liquors, understands this truth. When the team first approached MCC with the brief, they were clear that this was the proposal, not the limitation. At first glance, Aether Vodka’s label commands attention with its bold, modern aesthetics. The design concept plays with the theme of elemental energy—”aether” refers to the mythical fifth element that bridges the heavens and the earth. This ethereal quality is captured through a dynamic interplay of light and shadow. The magic of this brand is in the details. The tactile nature of the Ipanema White canvas, gold foil, embossing and debossing invite the touch and give a sense of luxurious craftsmanship. Sleek lines and delicate foil embellishments reflect the purity and smoothness of the vodka inside. Label details: •Producer – Vanguard Luxury Brands •Varietal – Vodka •Region – Melbourne, Australia •Photographer – Mel Cordon •Printing – Digital •Substrate – Ipanema White X-Dry •Embellishments – Gold Foil, Emboss, High Build Screen https://lnkd.in/gkMkY7Kb

Love how brands are getting creative with AR🍸 Check out Don Julio's new AR mixology experience - it spots your bottle, tracks your glass, and shows you exactly how to mix your drinks. Perfect for spicing up those home hangouts with friends 👫 Is this something you'd be excited to try out? 👀 #CreativeAR #Innovation #FloatsXR #ARTechnology

One of the most common challenges that DTC brands face is a growing number of partners, tools, and platforms that clutter their web experience and increase their technology expenses. It gets expensive, your site speed slows down, and it's hard to track what's active and what's sitting in the app graveyard. I'm a big believer in the integration and connectedness of brand and retention programs, including loyalty, reviews, and referral programs. We can leverage valuable insights, create data-based decisions, and create clear pathways for growth. Best of all, it can enable a seamless and data-driven customer journey that encourages customers to join the brand community. Thanks for the shout out Okendo

As promised in an earlier blog post about Bulleit, bottle shapes, and blurring (“dilution” was the word I mostly used last time, but I was really eager for that alliteration), I am back with an updated blog post. As a recap to the earlier post, the case involves Diageo, the company that owns Bulleit Frontier... Continue Reading #wisconsinlawyer #wisconsinlaw #wislawnow

THE IMPACT OF WAREHOUSES ON PRODUCT QUALITY AND COMPETITIVENESS OF F&B ENTERPRISES This is one of the contents discussed at the CEO Forum: "Breaking Barriers and Expanding the F&B Industry Market" which took place in January 2024 by Ms. Lam To Trinh - Deputy General Director of Innovation & Creativity. NS BlueScope Vietnam business development was presented. Through the sharing, F&B businesses will understand the factors affecting competitiveness and output product quality, specifically: ▪️ A durability and aesthetic is the representative of the BRAND IMAGE. ▪️ Microbiological clean environment increase PRODUCT QUALITY. ▪️ Using effective insulation materials can improve OPERATIONAL ENERGY AND WORKING CONDITIONS. 📌Let's listen to the sharing from Ms. Lam To Trinh with solutions to help F&B businesses have more useful information to optimize costs and increase business competitiveness. #TONColorbond  #Colorbond #ColorbondForPanel #BlueScope #CEOforum #F&B

10 Reasons Premium Corks Are Non-Negotiable for Your Spirits 🥃 1️⃣ Preserve Every Sip: Premium corks lock in the rich aromas, ensuring your spirits taste exactly how the master distiller intended. 2️⃣ Unmatched Quality: Only the finest materials protect your spirits, preserving their integrity from the first pour to the last. 3️⃣ Built to Last: With durability that stands the test of time, premium corks help your spirits age gracefully, preserving their legacy. 4️⃣ Elevated Elegance: Make every unboxing unforgettable. Premium corks add that extra touch of class. 5️⃣ A Better Experience: The perfect seal. The perfect break. A journey begins with that first pour. 6️⃣ Maximum Protection: Safeguard your spirits from contamination and spoilage. Premium corks are the ultimate shield for purity. 7️⃣ Eco-Friendly Luxury: Luxury doesn’t have to compromise on sustainability. Premium corks are the sustainable choice that speaks to your brand’s values. 8️⃣ Make Your Mark: Customizable to match your brand, premium corks are a signature statement of quality and exclusivity. 9️⃣ Smart Investment: Premium corks aren’t just packaging—they’re an investment in your brand’s reputation and consumer loyalty. 🔟 Boost Perceived Value: Every sip feels like an experience. Premium corks enhance the value of your spirit, turning it into something truly memorable. If you’re serious about delivering excellence with every bottle, it’s time to level up. Let’s chat about how premium corks can elevate your brand above the rest. 🚀 #corks #premium #business

How to surprise your consumers with ‘surreal’ packaging? 💡 This is how Duvel Moortgat made it real in collaboration with Van Genechten Packaging : a limited edition gift pack with a special bottle of beer inspired by Magritte’s CIEL BOUTEILLE from 1940. Why is this packaging so attractive? ✅ Artistic inspiration: it totally captures the essence of Magritte's surrealism. ✅ Surprise factor: we used in-house environmentally friendly cold foil technology to create a stunning mirror effect inside the packaging. ✅ Open peek-through window: we ensured the bottle is securely presented while seamlessly integrating the pack and product. ✅ Sustainability commitment: it reflects our customer’s dedication to eco-friendly practices. And that's not all. This brilliant design has made it to the finals of the European Carton Excellence Awards 2024! 💖 Did you know you can join the fun for the Public Award? You can make at least 3 choices. Vote here: https://lnkd.in/eYT2-ZDj Voting is open until Friday, 23 August. 🚀 Do you also want your product to be a standout on the shelf? Then contact our customer-oriented teams; we support you all the way, from idea to the shelf and beyond, in creating amazing packaging solutions! We’d love to hear from you. https://lnkd.in/eMnNVhcu PS. Craftsmanship is the quality that comes from creating with passion, care, and attention to detail. Drink alcohol responsibly. #VoteNow #sustainablepackaging #cartonboard #creativity #magicinthemaking