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🏡 Discover our 2nd video episode on Data and AI within the property sector with James Pellatt, Strategic Advisor at laiout, and Chris de Gruben, MRICS, Artefact's Head of Property. In this conversation between James Pellatt and Christopher de Gruben, we delved into the transformative potential of #data and #AI in the #property sector. James, an expert in bridging #realestate and #technology, shares his insights from leading digital transformation at Great Portland Estates. 🎥 Watch the whole interview on YouTube: https://lnkd.in/eZrzKgkc 💡 In this interview, learn more about: - Data vs. Documents: Many in real estate still confuse these, but understanding and leveraging core data is crucial for #innovation. - Structured Data: Organizations investing in structured data are positioning themselves ahead of the curve. Data is not just information; it's intellectual property that drives revenue and efficiency. - AI Adoption: Despite its advantages, the #propertysector lags in #AIadoption compared to industries like fintech and insurance. There's a hesitation rooted in perceived complexity and cost, but the potential benefits far outweigh these concerns. - Customer Interaction: Unlike other sectors, real estate sees customer interaction as sporadic. Changing this perspective and utilizing data can enhance customer experience and retention, driving significant revenue growth. - Innovative Applications: From #generativeAI tools optimizing floor plans in minutes to #virtualreality enhancing property viewing experiences, the possibilities are vast. James highlighted a crucial point: the real estate sector must move beyond fear and see the opportunities AI presents. Whether it’s through enhanced data insights, better customer interactions, or innovative design iterations, the time to act is now. 🌟 Stay tuned for the third episode and let's embrace the future of real estate, powered by data and AI.
