Lalit Upadhyay’s Post

CEO & Founder at Celetel Serial Tech-preneur I C- sync Specialist (Consumer-Company-Connect). Busy in developing amazing CPaaS platform with integrated automations.

1mo

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited.

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Jessica Jones

Doing Something Great | Growth Leader | Speaker | Ex-Google

1mo

Lalit Upadhyay Luxury is built, not bought. Emphasizing heritage and craftsmanship adds depth to brand value, leveraging the power of history for authentic luxury!

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Rati Murti

Brand Strategist | Digital Marketing | AI in Marketing | Strategic Brand Development | Gen AI Specialist | Team Leadership
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Brilliant insight Samarth! Rightly said, the journey to true luxury is a marathon, not a sprint. Brands like Hermès and Louis Vuitton didn’t become icons overnight. It took decades of craftsmanship, heritage, and an unwavering commitment to quality. As Hubert de Givenchy said, “Luxury is in each detail.” Let’s talk modern luxury. Think minimalist design, premium quality, and the feeling of owning something truly exclusive. It’s the kind of brand-building that prioritizes long-term loyalty over quick wins. Modern luxury is about crafting an experience that speaks to authenticity, exclusivity, and timeless value. It’s not just a product; it’s a legacy in the making.
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Rayed Jawad

Contact Centre Operations | Emirates
1mo
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Interesting read
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Yalla Rajeshwar Reddy

Luxury Retail Operations | Client Experience |Omni channel | E-commerce
1mo
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Detailed explanation, but the world has changed rapidly. In these modern times, shift the focus from status symbol to give heritage quality to consumers. In my terms Luxury is how well you understand your consumers, their journey with you and how you hold them.
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
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The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Dan Reinhardt

President, Return on Focus
1mo
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Insightful post on the luxury brand paradox. It got me thinking that in pharma/biotech brand positioning there is a similar paradox. New Brands almost too desperately and overtly seek to establish an emotional connection with physicians at the outset without understanding the work required to obtain it. Every Brand wants to establish an emotional connection. ❤️ ✅ It's consistently delivering on an important functional benefit that puts you on the road to establishing an emotional connection. 🛣 ✅ It's a road that takes some time to establish the connection. Last Harris Poll on the subject showed that brands that "owned" an emotional connection were on average on the market for almost a decade. ⏳ ✅ It's granted by the customers. Foisting upon physicians an emotion absence of experience only engenders antibodies to your messaging and brand positioning. 🤝 Yes, it's critical to establish an emotional connection, but this has to be earned over time and granted by the customer. 🎯
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Shiny Anand

Marketing & Advertising | Social Media Management | Content Writer
1mo
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Building a luxury business is not a journey of one year or even a single milestone; it’s an enduring commitment to excellence, vision, and authenticity. Success in the luxury industry requires cultivating trust, crafting impeccable quality, and delivering a consistent brand experience over-time. It’s about establishing a legacy that resonates with exclusivity and sophistication, reminding us that the foundation of luxury is laid brick by brick, with patience and precision.
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Dhawal S.

Helping founders run lean with scalable systems, processes, automation | Strategy & Operations | MBA @ Masters' Union
1mo
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💎 Luxury is a long-term game of patience and quality control. It'll take months and years before your brand even starts getting some recognition. Dropshipping is quick but unsustainable money. Both are mutually exclusive. #dropshipping #luxury #brandbuilding
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Chinaza Imala, M.B.A

Feature Engineering || Data Analytics || Predictive Analytics || Diagnostic Analytics || Descriptive Analytics || BI Developer || Data Analyst || Digital Marketing || E-commerce || Open for new opportunities ||
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Brilliantly captures an essential truth about the luxury market, particularly regarding brands with deep-rooted histories like Hermès. The emphasis on heritage, craftsmanship, controlled scarcity, and a long-term vision for brand development are key elements that contribute to Hermès' unique position in the industry today. #LuxuryBrands #HeritageBrands #LuxuryMarketing #CraftsmanshipMatters #LuxuryStrategy #BrandHeritage #LuxuryManagement #BrandLegacy #LuxuryExperience #BusinessStrategy #BrandValue #MarketingStrategy #ConsumerInsights
Samarth Anand

Vision - “Global Prosperity and Upliftment of the masses” ❤️God Lover 🙇🏻Servant of God 🏦Finance 🌏Global Prosperity 🧑🔧Upliftment of the masses 🧘♂️Happiness Consultant 🏄♂️Eternal Bliss
1mo Edited

The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat !
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Ankit Barthwal

IIM Bangalore | Branding & HR | 70K+ Impressions | Quora Contributor | Formerly at The Korhean Store
1mo
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The Luxury Brand Paradox: Everyone wants to be Hermès. Nobody understands Hermès. Hermès didn't start with bags. They started with horse harnesses in 1837. KEY INSIGHTS: 1. Time Horizon: - You: Want luxury status in 2 years - Hermès: Took 100+ years - LV: Took 70+ years 2. The Heritage Play: - Your mistake: Starting with luxury - Their path: Started utilitarian → Became luxury - Evolution: Craftsmanship first, status second 3. Pricing Psychology: - Amateurs: High price = Luxury - Masters: Scarcity = Desire - Hermès: 2-year waitlist for Birkin - Result: People want what they can't have 4. Marketing Focus: You're doing: - Influencer collabs - Heavy social presence - Constant drops They did: - Zero influencers - Minimal social - Controlled scarcity The luxury paradox: The more you try to look luxury, the less luxury you become. Numbers don't lie: - Hermès: $12B valuation - LV: $47B valuation - Your dropshipping brand: 0 The hard truth: Luxury isn't made. It's inherited. Want to create a legacy? let’s chat ! Activate to view larger image,
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Need For Success

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The Luxury Brand Paradox: A Masterclass in Timeless Appeal Everyone dreams of being Hermès—but few truly understand it. Hermès didn’t start with Birkin bags. They started in 1837, crafting horse harnesses. Key Lessons from the Masters of Luxury 1. Time Horizon: Your goal: Achieve luxury status in 2 years. Hermès: Took over 100 years. Louis Vuitton: Needed 70 years. 2. The Heritage Play: Your mistake: Starting with "luxury." Their path: Begin with utility, evolve into status. Craftsmanship was their foundation, luxury came naturally. 3. Pricing Psychology: Amateurs: High price = Luxury. Masters: Scarcity = Desire. Hermès embodies this—think of the 2-year waitlist for a Birkin. 4. Marketing Focus: You’re doing: Influencer collabs Heavy social media presence Endless drops They mastered: No influencers Minimal social media Controlled scarcity The Paradox of Luxury: The harder you try to look luxurious, the further you stray from true luxury. The Numbers Don’t Lie: Hermès: $12B valuation Louis Vuitton: $47B valuation Your dropshipping brand: $0 The Hard Truth: Luxury isn’t created—it’s inherited. Want to build a timeless legacy? Let’s connect and make it happen.
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