I was in the Westfield shopping centre yesterday there was so many great examples of visual Retailing. One store I was impressed with was Aesop WHY🧐 Having worked with Retail brands like Rituals in the past I know the power of creating an experiential experience for customers and how that increases the Kpis in the business. This store had its first touchpoint of this outside the store whereby you could try the product before entering the store as it was part of the window display. I loved seeing this as I know from working with retail brands that it increases conversion rates and footfall. Did you know that up to 50% of customers that try your product will buy???? How easy is it for your customers to buy and how interactive do you make it for them? #retailing #experiences #retaildisplay
looks great Louise Lally Retail Trainer -it's welcoming, interactive and aesthetically pleasing. These are musts in today's challenging retail market and if the staff live up to the standards of design and presentation - it's a winner.
I love Westfield . #jealous x
What a fabulous idea...
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7moLove looking at stores visual merchandising. Whenever in London I try to hit Bond Street or Covent Garden as there are so many inspiring stores that still do great windows. Thank you for the reminder Louise Lally Retail Trainer