Landing International’s Post

🌱 K-Beauty's Commitment to Clean, Skin-Friendly Formulations 🌱 Our latest report, created in partnership with ClearForMe, reveals the powerful commitment to clean beauty among Landing's K-Beauty partners—a commitment that is winning over health-conscious U.S. consumers. With 81% of K-Beauty products likely to be vegan and 95% made without drying alcohols, the second wave of K-Beauty is all about safe, transparent, and skin-friendly ingredients. As consumers increasingly seek transparency and prioritize safe skincare, K-Beauty’s dedication to clean formulations makes it a standout choice. Curious about why clean beauty is a game-changer for K-Beauty in the U.S. market? Download our report to get a detailed look at these insights and learn what’s driving K-Beauty’s continued success! #KBeauty #CleanBeauty #Transparency #SkincareTrends #HealthConscious

🌱 Clean Beauty in K-Beauty: Transparency and Safety Leading the Way 🌱 K-Beauty’s dedication to clean, safe ingredients has become a cornerstone of its global appeal. As highlighted in our Second Wave of K-Beauty report, “K-Beauty’s emphasis on ingredient transparency and safety has made it a favorite among U.S. consumers seeking clean beauty products.” This focus on clean formulations is setting K-Beauty brands apart in a competitive market, winning the trust of consumers who prioritize both efficacy and transparency. Curious about how clean beauty is driving the future of K-Beauty? Download our report for key insights into this transformative trend! #KBeauty #CleanBeauty #Landinginternational #Kbeautyexperts #koreancleanbeauty

There are several trends among the top 25 fastest-growing DTC beauty brands that make them stand out from the beauty industry at large. Download the free Charm report to get in-depth insights into these fast-growing brands and learn about the trends and metrics driving their success. #beautyindustry #dtcbeauty #beautybrands #dtctrends

New Report Just Landed: The Second Wave of K-Beauty | The Complete Primer for K-Beauty In Retail. Authored by Landing International and CEO Sarah Chung Park, The Second Wave of K-Beauty is the definitive guide for retailers looking to understand the fast-evolving K-Beauty category. As the pioneers behind the first wave of K-Beauty in the U.S. and the growth of iconic brands like COSRX, Landing draws on years of experience and unparalleled industry insights. Inside the Report: Defining K-Beauty: Exploring what makes K-Beauty unique and why it has captivated global audiences. The U.S. K-Beauty Market: Analyzing market dynamics and the potential for future growth. The Influence of K-Culture: How K-Food, K-Dramas, K-Movies, and K-Pop have driven K-Beauty's worldwide appeal. Opportunities in the Second Wave: Exploring growth areas in haircare, color cosmetics, body care, and fragrance. Trends in the U.S. vs. Korea: Comparing what's popular in K-Beauty across both markets. Top K-Beauty Brands on Amazon and TikTok: Highlighting leading brands and products in digital marketplaces. Click on the link to download the FREE report! https://lnkd.in/dxUmwADq

In 2023 online beauty sales generated $86 billion dollars in the U.S. alone (Statista). The market continues to grow and there are key brands leading the charge. Download the free Charm.io report to learn more about the top 25 fastest-growing DTC beauty brands and the metrics driving their success. https://lnkd.in/eiF3g3RU #beautyindustry #dtcbeauty #beautybrands #dtctrends

Holi's right around the corner, but is your brand's strategy ready? We've got all the colors (and strategies!) to make your brand the festival favorite! ✨ From pre-Holi skincare to post-celebration aftercare, learn how to highlight your products' benefits and win big with your audience. Ready to turn Holi into the biggest win for your beauty brand? Check out these strategies below 👇🏻 #HoliMarketing #BeautyBrandTips #FestivalReady #VideoCommerce

The ethnic profile of the US has evolved significantly over the past two decades, yet the beauty needs of non-white consumers remain under-addressed. Interesting insights especially applicable to product development and US brand marketing in this article from BeautyMatter! ➡️ https://lnkd.in/e-twFfNn #brandstrategy #brandbuilding #luxurybeauty #beautybrands #beautymatter #brandsuccess #productdevelopment

As the beauty industry evolves , 2025 promises to bring new trends that reshape consumer preferences and brand strategies. This article ( https://lnkd.in/gEZ7PKXz )discusses the top cosmetic industry trends in 2025 that are set to shape the future of the beauty market.