Thank you, Juan Luis Pavón Herrera, for this excellent report in EL CORREO DE ANDALUCÍA about our company. For all our friends who don’t understand spanish, here’s an expanded summary of the highlights:
Interactvty: The Córdoba-based Company Transforming Digital Streaming with Interactive Technology
Founded in 2019, Interactvty has quickly become a leader in the interactive streaming space, allowing clients worldwide to turn audiovisual content into engaging, interactive experiences. In his interview, CEO Bartos Cañete reflects on Interactvty’s origins and its rapid rise: with co-founder José Miguel Ramírez, they developed a groundbreaking OTT (Over-the-Top) platform that goes beyond traditional media streaming by providing clients with powerful tools to monetize content through direct e-commerce, interactive advertising, and data-driven engagement strategies.
When COVID-19 hit, demand for remote communication tools soared, helping solidify Interactvty's market position. Since then, Interactvty has secured major clients such as Telefónica, the Spanish Olympic Committee (COMITÉ OLÍMPICO ESPAÑOL), the Italian Football Federation, and the (Fundación Real Madrid). The platform serves sectors from sports and entertainment to rural and local development, where it empowers businesses and organizations to reach and interact with their audiences seamlessly. Notably, Interactvty is enabling regional communities, such as Málaga’s Sierra de las Nieves, to leverage interactive platforms for training and promoting local commerce—a transformative tool funded by the EU’s Next Generation program.
To support this growth, Interactvty is in the midst of a major hiring initiative, aiming to grow its team from 50 to 150 employees by mid-2025. The company draws much of its talent from the University of Córdoba, where it collaborates closely to nurture a local tech talent pipeline.
Now setting its sights on the U.S. market, Interactvty is building strategic partnerships and exploring the vast potential of American sports and entertainment. With a commitment to innovation, Interactvty’s platforms showcase how interactivity can redefine content consumption, offering brands and consumers alike a new and dynamic way to engage.
El milagro de Interactvty: la empresa de Córdoba que apostó por el ‘streaming’ a las puertas del covid
✍ Por Juan Luis Pavón Herrera
https://lnkd.in/dzCPCQHM
![El milagro de Interactvty: la empresa de Córdoba que apostó por el ‘streaming’ a las puertas del covid]()
El milagro de Interactvty: la empresa de Córdoba que apostó por el ‘streaming’ a las puertas del covid
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