Are influencers shaping the UK’s “first TikTok election”?
Ahead of the UK General Election tomorrow, we surveyed 4,000 consumers and 500 content creators to find out... 🔎
The research shows political organisations approaching 1 in 4 creators ahead of the election. The findings come as the research also reveals an openness to political creator content among voters and evidence of its effectiveness in encouraging voter participation - especially among younger voters.
🗳️ 1 in 3 UK voters would be more likely to participate in an election as a result of ‘organic’ political creator content.
🙋 76% of Gen Z voters welcome creators posting about political content
Our Europe CEO, Thomas Walters, says:
“Political organisations are adapting their comms strategies around elections to reflect changing consumer behaviours amid a rise in the consumption of news and educational content on social media and the decline of traditional media.
“Creators are a driving force behind this content diversification, offering political and cause based organisations, as well as brands, an opportunity to reach highly engaged and loyal audiences, driving online conversation and culture especially amongst younger demographics who are traditionally more difficult to engage in politics.
“It’s no wonder we’re seeing a growth in political creator content!”
#creatoreconomy #generalelection #influencermarketing
