We kicked off #MIPCOM by hosting an engaging roundtable discussion, diving into the future of content creation and the role of AI in greenlighting projects. Our focus was: exploring how AI-powered simulated focus groups can revolutionize the decision-making process in TV industry, especially in light of the growing trend of content inflation driven by generative AI. One of the main result from the discussion: As the industry anticipates a 10x increase in content production over the next few years with significant cost reductions through GenAI, the competition to greenlight high-potential projects faster will intensify. AI-driven testing will become essential for identifying and approving successful content at unprecedented speed. #AI #ContentCreation #Greenlighting #GenerativeAI #EntertainmentInnovation Sami Arpa Celine Udriot Naomi Koh Caroline Bernet Jose Luis Briz Velasco Alison Brett MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON
Caroline Bernet
2mo
Always a pleasure to have Largo.ai at MIP ! To be continued… 🤩
I’m sorry I missed you all Largo.ai it’s the future in filmmaking
Entrepreneur, Business Executive, Investor, Author
2moThis is really interesting, not only to use AI to make and produce content, but have also focus groups. It definitely accelerate things, make the production more effective and enable also make more different kinds of content!