Larry Weathers’ Post

Y’all know how I feel about coffee. Kulin’s story below tells me the new owners of that cafe don’t care about coffee. 😳☕️ Odds are, their new shop is just a biz op investment to them. Fair enough, I hope they make some money. But sounds like they got “a good deal” on some burnt coffee beans and didn’t know or care about the difference 🫤 This can happen when someone is working a “biz op” compared to someone who is an entrepreneur because they have specialized expertise, their soul is on a mission, and all of that turns into passion for their client results. That 2nd category includes a lot of heart driven entrepreneurs, actually. Like, somebody who went to law school because they didn’t know what else to do with their liberal arts degree …no shade, but I’ve heard some lawyers say that out loud… compared to somebody like me who is a big ol word nerd with a law degree 😆 and wants business contracts to be accessible and readable and make business relationships BETTER. (Instead of biz relationships that turn bitter like burnt coffee.) Because that’s how entrepreneurs get a chance to feel actual joy in their business 🥳☕️

Can you explain your business in 4 simple steps❓ The 4Ps of Marketing—Product, Price, Place, and Promotion, are classic for a reason. They’re the foundation for any successful business strategy. Here’s a quick look: 1. Product: What makes your product special? (Think Apple’s sleek design.) 2. Price: Is your price fair for the value you offer? (Starbucks doesn’t just sell coffee—they sell an experience.) 3. Place: Where do customers find you? (Nike is everywhere—stores, online, and social media.) 4. Promotion: How are you spreading the word? (Coca-Cola’s ads focus on happiness, not just drinks.) The key is balance. 👌 Even if you have amazing promotion, it won’t matter if customers can’t find your product or don’t see its value. Take 5 minutes today and write down your 4Ps. Are you missing any? P. S. Drop your business idea in the comments, and let’s refine your 4Ps together. ♻️ Repost this post to be the first to inform your network and follow @Aminjia Nesley A. for more. #4PsOfMarketing #BusinessBasics #MarketingMadeSimple

Picture this.. 👉..a quirky coffee shop, a handwritten note, and a 10X superior experience that will drive MORE SALES.... I practically live in coffee shops, not just because I'm a coffee addict (although that's part of it😋), but because they're like my second office. And I found an absolute gem of a place the other day... Not just because of the great coffee or the cozy ambience, but also because of their attention to detail when it came to customer experience. As a lifetime value strategist, I understand the importance of customer retention. I am a bit of geek for it. And this coffee shop nailed it. You see... This coffee shop was directly opposite one of the bigger chains. You know the ones, where you are treated like a number on a conveyer belt - wham bang, thank you mam. But here, in this little welsh gem, the experience they provided was 10X superior. > Amazing coffee ✅ > Coffee hand delivered to my table while I began work ✅ > Served in quirky decanter ✅ > A small handwritten note with a little pick me up that made me smile 😀✅ 👉Simple things - big impact.💰 The customer experience is now one of the KEY battle grounds for differentiation. And this business get's it. They understand they can't compete financially with big chains, their branding or resource, so they focus on the experience – and it pays off. Everybody raves about them. I'll definitely be returning, spending more, and spreading the word – all because of a little attention to detail that took them only 5 minutes. So, bottom line? In a world where everyone's trying to outdo each other, it's those personal touches that make all the difference. It's not just about selling a product; it's about creating an experience that sticks with you. And any business CAN and SHOULD do it, no matter how small the difference. P.S. So, what's your preference: chain coffee stores or independent coffee shop? How was you experience differed? #retention #customerexperience #coffee

What makes you choose one coffee shop over another when both serve the same coffee? The answer is “the Brand”!!! Now let’s be clear, there is a difference between a brand and a business, and the analogy presented is to help you understand it Consider a person, The Business is the Body; A business is like the body of a person, it’s the tangible structure that enables them to function and do things. The business involves the products or services offered, the systems in place, and the financial operations that keep it running. It's what people interact with on a functional level. Example: A bakery is a business, it produces bread, cakes, and pastries, hires staff, manages finances, and interacts with customers. The Brand is the Personality; A brand is like the personality of the person, it’s the emotional and intangible essence that people connect with. It includes the values, reputation, style, and how others feel about interacting with the person. The brand is what makes someone memorable and distinctive. Example: The bakery's brand could be "a cozy, family-friendly spot known for heartwarming customer service and nostalgic recipes." This is what people feel and remember about the bakery beyond its products. Think of a business as the house you build, it’s where everything happens, and people visit for specific reasons. The brand, on the other hand, is the vibe or feeling of the house, it’s what makes guests feel welcome, cozy, or inspired, and it’s what keeps them coming back. Know this: The business is what you do. The brand is how you make people feel. When was the last time you bought something because of how it made you feel, not just what it was? Let’s share in the comments👇🏾 Full Article coming soon…….. Video - Money Mindset on Instagram #wearetheroothub #growth #productmanagement

Your brand should be like your favorite coffee shop - not the biggest, not the loudest, but the one people go out of their way for. Think about it: people don’t love Starbucks because it’s everywhere; they love it because it’s theirs. It’s familiar, consistent, and a part of their daily routine. So, stop trying to be everywhere and start building something people can’t imagine their day without. Make your brand the place they choose, even when they have a million options. #BrandStrategy #Marketing #CustomerLoyalty

𝐖𝐡𝐞𝐧 𝐇𝐢𝐠𝐡 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐀𝐫𝐞𝐧’𝐭 𝐌𝐞𝐭 As consumers, we all walk into a store or order from a brand with high expectations. We expect the product or service to meet the hype, especially when it comes from a big, well-known name. Recently, I decided to treat myself to a shawarma from a popular brand I’ve always heard great things about then. I couldn’t wait to dig in. But when I took that first bite, I was hit with an unexpected peppery taste, and I noticed other things weren’t quite right either — the flavor was off, the portions were small, and it just didn’t live up to what I’d been led to expect. This experience left me feeling disappointed. The lesson here is this: when a business fails to meet the high expectations of its customers, it doesn’t just affect that one experience — it can lead to lost trust, fewer repeat customers, and a damaged reputation. Customers expect consistency and quality, and when they don’t get it, they’re less likely to come back or recommend the business to others. For growing businesses, this is crucial. Every interaction with a customer shapes their perception of your brand. A single slip-up can have a lasting impact, especially when word of mouth is involved. #CustomerExperience #BrandExpectations #GrowingBusiness #CustomerRetention #BusinessReputation

We’ve been conditioned to think more options mean happier customers. But here’s the catch: too many choices can paralyze people. It’s called the Paradox of Choice, and it’s silently killing your conversions. Let me explain: Think of it like this: You’re at an ice cream shop with 300 flavors. You taste 12, spend 30 minutes agonizing, And finally settle on “Salted Caramel Pistachio Espresso Swirl” But here’s the twist... You might walk away thinking “Did I make the right choice?” Now imagine the same shop had just 5 flavors. You grab a scoop of chocolate, no regrets and walk away smiling. This happens in your store too. Too many products? Overloaded product pages? You’re unintentionally creating hesitation. Here’s how to simplify and increase sales: --> Curate your product offerings. Show fewer, more focused items that match customer needs. --> Highlight bestsellers. Put a spotlight on what works. People trust what others are buying. --> Use clear comparisons. Instead of overwhelming them with 10 features, Focus on the 3 that really matter. Simplify and watch your customers go from confused to confident. 👉 How do you reduce overwhelm for your customers? Share your thought in comment.

Did you know that major brands like Starbucks & Subway use BOGO deals to boost revenue? It’s not just about offering free products - it’s about smart strategies that turn those offers into profits. Want to learn how you can leverage these tactics for your own business? Watch the video for key insights! https://lnkd.in/gtPqpSVk

🚀 Boost Your Company's Revenue by 10-30% with This Simple Strategy 📈 Studies show that using this one simple strategy can increase your company's revenue by 10-30%. 💡 Example: When you go to McDonald's and order something, they always ask, “Would you like to add fries, a Coke, or something extra?” 🍟🥤 Instead of just buying a burger, many people end up buying a full meal. This is called cross-selling. What is Cross-Selling? 🤔 Cross-selling means suggesting 2 or more products or services when a customer is already buying something. Nearly every brand you see is using this strategy. 💼✨ One of the best examples of cross-selling is in modern salons. 💇♀️💆♂️ Have You Experienced This? 💬 Have you experienced this strategy anywhere? Share your stories in the comments – I'd love to hear them! And let's keep the comments fun and engaging! 😂👍 Share this with your network and let's help each other grow! 🌐🔗 #networking #personalbranding #marketingstrategies

Pricing isn’t just about being competitive — it’s a signal of value. Here’s Ben, Katana’s Co-CEO, explaining how raising prices can sometimes improve your brand’s standing, especially for newer or smaller brands. Rather than focusing solely on lowering prices, think about the entire experience — customer support, warranties, convenience, return policies, and more. These elements can make your brand stand out without cutting into margins. With the upcoming shopping season, it’s a timely strategy to consider. Check out the full episode for insights on pricing strategies that build value year-round: https://hubs.li/Q02WPcyd0