Las Olas Venture Capital’s Post

Insights for B2B SaaS CEOs: Which B2B SaaS Companies Thrived During the SaaSacre? Navigating the ever-evolving economic landscape is both a challenge and an opportunity.  Dan Frawley, Managing Director of Falmouth Ventures, shared valuable perspectives into strategies for B2B SaaS companies to not only survive but thrive in today's economy on the #RevenueMarketingReport podcast. Here are some key takeaways: 1️⃣ Product-Market Fit is Paramount: Companies with a solid product-market fit stand out and will survive. It's not always achieved right out of the gate, but when you have it, you know it. Dan emphasizes its critical role in success. 2️⃣ Strategic Exits: Dan shares success stories of companies with significant market presence, remarkable product-market fit, and unique offerings. These companies, making strategic exits, demonstrate the importance of a strong foundation. 3️⃣ Renewal Rates as Indicators: Renewal rates, ARR and low churn are crucial in gauging product-market fit. Achieving at least 85% renewal is a strong indicator of success. This metric provides valuable insights into customer satisfaction and market positioning. 4️⃣ #ai and Technology: While AI and emerging technologies hold promise, Dan advises caution. Rushing to integrate AI without demonstrating its efficacy can erode trust. Successful companies are leveraging technology in innovative ways to reshape #b2bmarketing . 5️⃣ Founder Vision vs. Reality: The tension between visionary thinking and #datadriven decision-making is real. Entrepreneurs must balance optimism with a realistic assessment of market conditions to navigate the path to success. Tune in to the full podcast episode here: #investorinsights #investorsentiment #vc #vcfunding #saasmarketing #saassales #saasgrowth

🎤 CALLING ALL #B2B & #B2C #SaaS FOUNDERS 🎤 Think you’ve got what it takes to wow a crowd and impress some of the sharpest minds in tech and investment? Then step into the spotlight at RARE FACTOR — our X-Factor-inspired showdown for startup legends! 🚨 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹: We’re giving 8 lucky founders the chance to LIVE DEMO their products in front of a real audience AND our panel of celebrity judges. Forget boring pitch decks—this is about SHOWING what you’ve built and seeing the magic happen in real time. 👑 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗝𝘂𝗱𝗴𝗲𝘀: • Dr Chris “The Cold-Read King” Howard – Our Simon Cowell, but for startups. Brutally honest. Unapologetically brilliant. • Ghita“The Tech Queen” El Haitmy  – TikTok’s go-to tech reviewer. If it’s cutting-edge, she’s seen it, judged it, and probably already posted about it. • Kenneth “The SaaS Whisperer” Thomas – THE investor for B2C SaaS. If anyone knows what scales, it’s him. ✨ 𝗪𝗵𝘆 𝗔𝗽𝗽𝗹𝘆? • Get REAL exposure to potential customers and investors. • Get REAL feedback from experts who actually know their stuff. • Get REAL bragging rights—you survived RARE FACTOR!    Oh, and the cherry on top? The event is hosted by Craig Brown, founder and comedian extraordinaire, who’s guaranteed to bring the laughs. This is startup life with an edge: big value, big entertainment, and big opportunities. 📅 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆: 𝗠𝗼𝗻𝗱𝗮𝘆 (𝟮𝟱𝘁𝗵 𝗼𝗳 𝗡𝗼𝘃). 🔗 Link in the comments—don’t wait, spots are limited! Founders, this is your moment. Step up, shine bright, and show us what you’re made of. Let’s see if you have the RARE FACTOR! 🚀

B2B SaaStrs, want to get close to top-tier VC portcos? The Startup Program function can help! 🚀 Startup Programs go beyond lead gen. Strategic partnerships open doors, you can boost product capabilities, tap into new revenue streams, and stay ahead of the curve. Here's how: 🤝 Partnership Possibilities: → Tech Integrations: Work with your tech integration team, or if you don’t have one yet the program is your way to get started on this too. At Segment, we often coached growth companies (relationships managed by our tech integration team) building top-of-mind tools for startups to creating offers for early-stage customers and combined forces for compelling promos and co-marketing. → Co-Selling/Reselling/Co-Marketing: Drive revenue by teaming up with complementary solutions. When Startups use both tools in sync, this is your way to build amazing experiences founders will love! → Investor Connections: Gain access to top VCs backing the most promising startups. For the investors: this means not just funding, but strategic guidance and potential deals for their portcos. It’s a win-win-win. → Ecosystem Insights: Spearheading growth initiatives and building a vast network gives you an unparalleled view of emerging trends, potential disruptors, and the competitive landscape. 🧩 Real-World Example: → B2B Pitchdeck Teardowns: Pitch deck teardown series attract a wide audience and facilitate partnerships with tech giants, expanding their reach. This partnership strategy has been successfully adopted by companies such as Dropbox DocSend, Zendesk, Auth0 by Okta, Mercury, Twilio Segment, and Chargebee. 👇 Startup Programs are your bridge to valuable relationships and market insights (especially for B2B Tech SaaS companies!). Could this be your key to unlocking the next level of growth? 📌 Make sure to follow me and turn on the alerts for more about building and scaling B2B tech startup programs and “Selling to Startups”. #StartupPrograms #Partnerships #Growth #SellingToStartups Graham Hunter

Are you considering a product-led approach for your B2B go-to-market strategy? Here’s why you should look into Loom’s success story 👇 A PLG (Product-led Growth) strategy relies on product features for acquisition, activation, and retention. Initially, Loom nailed the PLG approach due to 2 key initiatives: ✅ Provided fast to instant time to value and built momentum  ✅ Turned early users into evangelists. Loom executed this so well that almost 80% of traffic was directly generated by its tool rather than other channels like search, referrals, or paid ads. But then, they shifted to a Product-Led Go to Market strategy (PLGTM). According to Foundation Marketing, PLGTM is helpful to:  - Define the product’s ideal users - Organize messaging and position the product for launch, expansion, or rebranding. This approach goes even deeper than PLG, as it involves a broader set of teams rather than relying entirely on Product. Led by its VP of Marketing, Loom adopted a PLGTM approach which resulted in:  ✅ Improved messaging that resonated with ideal buyer personas ✅ A more complete offering to reach broader customer segments   ✅ Exponential growth and market pull, aided by the peak of pandemic/remote work Loom is an example of relentlessly learning from users’ behavior to shape the overall strategy. If you’re a SaaS founder, let me help you uncover hidden opportunities in your go-to-market strategy. At Salfati Group, we specialize in helping startups and entire venture portfolios reach maximum capital efficiency by focusing on designing repeatable GTM and PMF frameworks. Leave a comment if you found this useful! 💬 #founders #startups #investors #fundraising #venturecapital PS 🔔 Follow me for posts on startups, venture capital, and fundraising. Looking to reach Product-Market Fit? 👉 Send me a private message with "PMF" and we can talk. Or see how we build startups here ➔ https://salfati.group/ Our customers soar to success with the support of top investors like YCombinator, SVAngel, and Spark Capital.

I reviewed a B2B SaaS startup's pitch deck and noticed a critical flaw. Here's how we fixed it and landed major funding. A few months ago a friend of mine referred me to a startup that was struggling to get pre-seed funds. After looking through the deck and talking to the core founders, I understood why: ❌ The deck was too long ❌ Had too much information ❌ And lacked the number 1 thing that people like: a compelling story You might say we aren’t writing essays… And you’d be right! We are condensing and relaying key information, «hooking» people into the pitch. And the only way to do that is to bypass logic, Going straight for the emotional brain. And stories are hardwired to do just that. So after taking a few days to talk to the founders some more, here’s what happened: ✅ The value proposition of the product was refined ✅ The deck was only a SUPPORTING asset, not the main star of the show ✅ And was structured in a way to tell a compelling story of why the product matters, who will use it, and why this is bound to work Plus by weaving existing social proof (micro-stories), relaying that back to the strengths of the team and a bit of thinking… The team was put in front of a few investors. Suffice to say the investors were impressed. --- P.S: Want to know how to acquire more B2B SaaS customers for less? DM me "SaaS" - Ilian

Here are some key takeaways from yesterday’s Startup Grind fireside chat with Wellstreet VC: Wellstreet is a good match for your startup if you: - have a digital product - your core business is targeting at least one #SDG goal - are soon in commercial stage - are #profitable within e.g. the coming 24 months - need advice within #commercialization, #B2B SaaS, #branding - are prepared for an exit in 5 years (not necessarily your own but the VC’s) - are a #diverse team; diverse #ownership structure is a major competitive advantage - are AI savvy (i.e. you need a smaller team) 🤓 They are an early stage active investor so be prepared for strong support if you qualify to the lucky few💪 #SustainableInvesting #techinnovation #investmentstrategies #ESG #Article8fund

📣 📣 A lot of people look to #saas as a golden ticket; a way to build a fast scaling, hugely valuable, company without the hassle 'of having to employ people.' 🧠 It's a (missold) dream we see time and time again. Building significant meaning and value from any sector or business is hard and requires masses of blood, sweat and tears - Team Haatch knows this only too well as we live the journey with every one of our #startups. 📈 But there are ways of making that challenging journey just that little easier and this week we wanted to share a few of the little lessons we've learned along the way. Check out the post below and feel free to add your own in the comments 👇

One of the biggest fears of any CEO, Managing Director, or anyone running a business, when thinking of trying a new lead generation channel, it's the fear of wasting time. Time is another precious resource, and many SaaS businesses fear that managing Google Ads will take too much of it, pulling focus away from other crucial tasks. Fear no more. #saas #technology #startup #startuplife #businessowner #ycombinator #businessowners #500startups #sosv #smallbusinesses #tech #newbusiness #businessownerlife #venturecapital #smallbusinessowner #smallbusiness #businessintelligence #masschallenge #angelpad #techstars #smallbusinesslife #newinnovation

Every year, thousands of tech startups are launched. And every day, they're fighting the same uphill battle: demand generation. How do you get your product in front of the right people? How do you distinguish yourself from a sea of competitors? The secret lies within understanding your target audience’s pain points and creating valuable content around it. Once you've got their attention, don’t sell, keep adding value. Become their go-to trusted advisor. When the time is right - chances are they’ll choose you. And here's the kicker: this process takes time, patience, and perseverance. Don’t look for shortcuts and vanity metrics when it comes to building trust and credibility. Keep grinding - the results will come. #b2bmarketing #demandgeneration #techstartups