Name: Later on LinkedIn: Bringing our vision board to life as we kick off the new year: Sara…
Uploaded: 2025-01-08T15:39:13.484Z
Duration: 44 s
Channel: Later

Later

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Bringing our vision board to life as we kick off the new year: Sara Pollack, VP and Global Head of Consumer Marketing at Pinterest 📌, joined Scott Sutton and Kwame Appiah on the Beyond Influence podcast. With impressive career-spanning roles at Google, YouTube, and Pinterest, Sara has been at the forefront of social media’s evolution and its impact on society. We dig into the story behind Pinterest Predicts, the platform’s data-driven trend forecasting report, and get a look at what 2025 has in store. Plus, Sara shares how Pinterest connects creators, brands, and audiences to fuel the creator economy. Catch the full conversation here ➡️ https://lnkd.in/efbVdVac

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Transcript

Alright, so Pinterest predicts is our annual end of year, not yet trending reports. So you are familiar with a lot of companies that sort of at the end of the year look back and recap. What were the big moments, what were the highlights? Pinterest has always been really forward-looking. And you know, we get to do this because half a billion people come to Pinterest every month and they come to plan. They're looking for ideas, very specifically things they want to cook, outfits they're interested in. Wearing places they want to travel, bathrooms they want to renovate, whatever it is and we get a lot of data from that that helps us sort of identify what are people planning in the coming months, year, etcetera.

Sara Pollack

VP, Global Head of Consumer Marketing @ Pinterest