Latina Professionals! Join Fernanda as she delves into the history of La Catrina, our beloved icon of Día de los Muertos. From art to tradition, discover how La Catrina honors our roots, resilience, and culture. 🌸🎥
Watch, celebrate, and share!
#LatinaProfessionals#LaCatrina
Senior Director LatinaSHARE Patient Support & Education at SHARE Cancer Support | Empowering patients and survivors through education and personalized support
Navigating 2 distinct worlds—primary healthcare+blockchain builder. Senior Physiotherapist practising in 🇦🇪 Dubai since 2009. Community builder, author of the Phrasebook for Medical Professionals in #GulfArabic dialect
Learn why and how we celebrate Andrzejki: A Unique Polish Tradition 🇵🇱
Andrzejki (Saint Andrew’s Day) is one of Poland’s most intriguing traditions, celebrated on November 30th, with festivities beginning on the evening of the 29th. Historically, it was a night of magic and fortune-telling, especially for young women seeking clues about their future husbands.
Today, Andrzejki is a time for social gatherings, fun games like wax melting, shoe races, and even tossing apple peels to reveal secrets of the future. It’s also a special name day for Andrzej, one of Poland’s most popular names.
Dive into the history, rituals, and modern celebrations of Andrzejki by watching this video: https://lnkd.in/dFaipXut
Examples:
Andrzejki Traditions: Melting Wax Through a Key Hole 🗝️
The most well-known ritual from Andrzejki is the melting of wax through a keyhole. In this tradition, a girl will melt the wax from a candle through the hole of an old-fashioned, skeleton key. The wax will land in a bowl of cold water and the cooled wax will take shape. The wax is then taken and held in the light where it will cast a shadow upon the wall. The shadow is studied to look for signs of the girl’s future husband’s appearance or characteristics. Today this is sometimes still performed as a game for fun, but centuries ago this ritual was taken very seriously.
Andrzejki Traditions: Shoe Race 👠
In this activity, all of the girls remove their left shoe and line them up from toe to heel. The shoe in the back of the line then moves to the front of the line and so on. The line of shoes will snake across the room until it reaches the threshold of the door. The girl whose shoe crosses the threshold first will be the first to get married.
#PolishCulture#Andrzejki#Traditions
The best delivered brand-driven creative and storytelling, consistently knocks the audience on the head with the same visual expressions and messaging, ad nauseam.
Jadoré is timeless and uncompromising in this respect. A great benchmark for what excellence looks like.
• Shape = Feminine
• Colour = Gold
• French = Culturally specific
• Persona = Goddess (powerful feminine)
• Quality = Opulence
(luxury - industry specific)
Understand your core brand.
Keep pounding people on the head, yes 5-10 years would be ideal.
You might think it’s boring, of course you do, you’ve probably worked on the same brand 1000 times over.
Guess what?
The ad isn’t for you!
Brand Salience is about consistent application of the core pillars….. sure reinvigorate it from time to time to be contemporary, but keep the same pillars.
OVER & OVER & OVER & OVER & OVER & OVER & OVER again.
#DARETOBECONSISTENT#DAREWITHLESS#DARETOBEUNCOMPROMISING#AVOIDTHETACTICAL
YOUR DREAMS, MAKE THEM REAL.
Witness Rihanna under the golds of Versailles, dressed and accessorized by Maria Grazia Chiuri, captured by Steven Klein.
#JadoreDior#DiorParfums#DiorBeauty
Sometimes, it’s not about launching a new product, it’s about transforming your marketing game.
After 20 years, Dior has unveiled Rihanna as the new face of J’adore perfume! This move proves that it’s not always about creating something new, it’s about reinventing how you bring it to the world.
Why Rihanna?
She’s not just a superstar; she’s an icon, and as Wendy Williams famously said, “She is the moment.” From dominating the music scene to revolutionizing fashion and beauty, Rihanna is now adding her flair to J’adore.
Here’s why Dior’s decision hits differently:
A force of authenticity – Rihanna isn’t just influential, she’s real. Her unapologetic self-expression commands attention, and that’s exactly what Dior needs to pull in a younger, bolder audience.
A visibility powerhouse – Rihanna’s global reach is unmatched. Her every move sparks conversation, and with her behind J’adore, millions who never considered the perfume will now have it on their radar. She’s not just raising awareness; she’s creating buzz.
Relevance redefined – By partnering with an icon like Rihanna, Dior proves that J’adore isn’t just a legacy product. It’s still part of the conversation.
Rihanna brings a modern vibe that makes the perfume feel fresh and essential.
Dior’s move is a masterclass in reinvention. Sometimes, it’s not the product that needs to change—just the way it’s seen. By transforming how they present J’adore, Dior has sparked excitement and made a classic feel brand-new.
What do you think about Dior’s new move?
#marketingstrategy#influencermarketing#branding#dior#Rihanna#innovation
YOUR DREAMS, MAKE THEM REAL.
Witness Rihanna under the golds of Versailles, dressed and accessorized by Maria Grazia Chiuri, captured by Steven Klein.
#JadoreDior#DiorParfums#DiorBeauty
Starting yesterday and continuing today, Día de los Muertos is a time to remember and celebrate loved ones who’ve passed.
In many cultures, it's not about mourning.
It’s about cherishing memories, stories, and legacies.
At BeyondWill, we’re reminded of why we do what we do:
to help families protect the legacies of those they love,
to ensure that stories, assets, and dreams
are passed down exactly as intended.
This tradition reminds us that leaving a legacy
isn’t just about wealth; it’s about love and connection.
So, today, light a candle, share a story,
and honor the lives that shaped your own.
And if you’re thinking about how to keep your own legacy alive,
we’re here to help.
Senior Director LatinaSHARE Patient Support & Education at SHARE Cancer Support | Empowering patients and survivors through education and personalized support
2moHappy you shared the history of La Catrina. As I am Puerto Rican, I wasn’t fully aware of it. Thank you.