Laura Goodling’s Post

Introducing our NEW Event Sponsorship Guidebook! 📘✨ You've nailed down the speakers, venue, and schedule, but have you unlocked the full revenue potential of your event? 🌟 ℹ️ What's Inside? Treasure Trove of Ideas: Delve into 170 unique sponsorship ideas to amaze potential sponsors with a plethora of options. Strategic Alignment: Learn to create sponsorships that align with sponsors' goals, fostering partnerships that transcend mere profit. Creativity Meets Revenue: Fuse creativity with profitability to craft standout sponsorships that drive real results. Get your guide today!

You may realize how important event sponsorship is, but how do you actually secure one? 🤔 Landing the right sponsors can be a game-changer for your event, yet finding and convincing them often feels like an uphill battle. 🎯💼 In 2024, mastering sponsorship acquisition is crucial, and we've put together the top 7 strategies to help you find and win over the best event sponsors. How many of these strategies have you tried? 👉 Dive into our article to discover the key tactics (https://lnkd.in/gZ6sHDQj) #EventTrends #MarketingStrategy #EventMarketing #EventPlanning #EventManagement #EventProfs #EventPlanner #EventApp #Event

Boost your event sponsorships and unlock the secrets to securing top sponsors and maximizing ROI with our free eBook. Our latest guide is here to be your ultimate companion in navigating today's event sponsorship landscape. Whether you're an event organizer, marketer, or brand manager, this valuable resource will equip you with the strategies and insights necessary to succeed. Discover: ✔️ Proven strategies to secure top-notch sponsors, even in tough times ✔️ Fresh tactics for maximizing sponsorship ROI ✔️ The secret to creating irresistible sponsorship packages ✔️ 9 effective ways to excel in sponsorship negotiations ✔️ Tips for helping sponsors generate quality leads quickly ✔️ and much more. Download now: https://hubs.la/Q02FzhQL0 Don't miss out on this opportunity to revamp your approach to event sponsorships. #EventSponsorship #TransformYourApproach

Want to know all the stuff about event sponsorship but don’t know where to start? 🤔 Securing the right sponsors can be a game-changer, but it's often easier said than done. From finding the perfect match to crafting a compelling pitch, the process can be daunting. In our latest guide, we break down the types of sponsorships available and how to strategically attract them to your next event. 🎯💼 👉 Dive into the full guide here: https://lnkd.in/gb2ER8Zn #EventTrends #MarketingStrategy #EventMarketing #EventPlanning #EventManagement #EventProfs #EventPlanner #EventApp #Event

9 Tips for Effective Event Sponsorships: The things BAD salespeople don't want you to know... Here are some invaluable tips to ensure you're making the most strategic decisions and choosing the right partners for your sponsorship endeavours. Written by someone on the other side 😉 It's nearly the new FY and marketers are busy deciding which third party events to sponsor. To assist with making the best choice, read my article here on 9 Tips for Effective Event Sponsorships: https://lnkd.in/gQFB7ZVK #EventSponsorship #MarketingTips #SalesSecrets #EffectiveSponsorship #EventMarketing #SponsorshipStrategy #MarketingSuccess #FYPlanning #SponsorSmart #InsiderTips #WBFSYD WOBI

✨ Feeling like your event sponsorship efforts are more guesswork than strategy? You're not alone. The common advice to "quit sponsoring events" isn't about stopping altogether—it's a call to rethink your approach.  As a dedicated sponsorship coordinator, my aim is to transform how you view these opportunities. Success comes from co-creation and mutual understanding. It's about building a partnership that benefits everyone involved, especially your audience.  Let's collaborate to ensure your next event sponsorship isn't just another expense, but a strategic investment. #Collaboration #Eventsponsorships #BrandPartnerships

Need help tackling and packaging virtual event sponsorship in interactive ways? 🤔 Crafting effective sponsorship packages can be tricky, especially when trying to stand out in the virtual landscape. As we move forward into more and more competitive events world, it’s essential to offer innovative sponsorship opportunities that truly engage your audience! That's why we've created the ultimate guide to virtual event sponsorship, packed with creative ideas and actionable packages to boost your success. 👉 Read more about our virtual event sponsorship here https://lnkd.in/gfsNqJju #EventTrends #MarketingStrategy #EventMarketing #EventPlanning #EventManagement #EventProfs #EventPlanner #EventApp #Event

Quick sponsorship wins are great, but they won’t keep your brand in the spotlight 🌟. The real secret? Long-term partnerships that drive exponential ROI👇 We all want quick wins, but real ROI comes from relationships that outlast the event. Sponsors often forget that the real value in event sponsorship isn’t just visibility—it’s building trust over time. Here’s the truth: Relationships compound. When sponsors stay consistent, it creates a ripple effect of credibility and trust. 🔑 Pro Tip: After the event, follow up three times—once immediately, once after 30 days, and again after 6 months. Each touchpoint deepens the relationship. Using tools like HubSpot lets you automate this while adding a personal touch. 🔍 Real Example: A mid-tier sponsor at CES 2020 followed this strategy, maintaining consistent communication over two years. Result? A partnership that turned into a multi-event sponsorship deal with a 3x ROI over time. How do you maintain long-term relationships with event organizers? Share your most effective follow-up strategy below 👇

Securing sponsorships can be a game-changer for your event or organization, but let’s face it - it’s not always a walk in the park. That’s where we come in. Our latest article, The Ultimate Guide to Event Sponsorship Success, breaks down the steps we have used to secure over $1.5 Million in sponsorships for our clients and how we build long-lasting relationships with sponsors. Here’s a sneak peek of what you’ll learn: ✅ Identifying the right sponsors for your event. ✅ Creating irresistible sponsorship proposals. ✅ Building strong, mutually beneficial partnerships. ✅ Nurturing relationships for future sponsorship success. Dive into our guide today and start securing sponsorships that will take your event to the next level. 🔗 https://lnkd.in/gW9ic4MC #EventSponsorship #SponsorshipSuccess #EventPlanning #EventManagement #EventMarketing

Rethink Your Sponsorship Opportunities! Sponsorships aren’t just about logos and banners anymore—they're about creating real value for both sponsors and audiences. It’s time to rethink your approach by offering creative, tailored opportunities that align with your event's goals and the sponsors’ needs. Let’s explore ways to turn sponsorships into memorable experiences that deliver measurable results. Need fresh ideas for your sponsorship strategy? Contact me to discuss innovative solutions and insights tailored to your event! #SponsorshipStrategy #EventMarketing Expo Consulting