THERE’S NO TIME LIKE THE PRESENT
by Dennis Speigel from Kirmes Magazine
As we are currently seeing in both America and Europe, we are in the midst of an approaching, challenging economic downturn. I am learning that park performances are somewhat lethargic across the board. The world’s theme parks should start preparing for a period of anticipated difficulty as they are beginning to see families tightening their belts and discretionary spending plummeting. Destination and regional park operating groups must prepare to adapt swiftly and creatively to weather the threatening economic slide. Whether it hits or not, preventative measures should be in place.
This article provides some thoughts and a quick look at how certain economic issues have been navigated in the past during recessionary times. It requires employing a mix of innovation, strategy, strong fiscal management, and community / sales engagement. As we are already seeing some early signs of the economic onslaught, it is interesting to note how parks around the world have, in the past, always reacted quickly, working to implement immediate practices to offset downturns.
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dennis speigel
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Surveyor at Avison Young │UK
3moLudo stole the show.