Laura White’s Post

Talpa Studios’ hit quiz format The Floor expands to 20 countries From local favorite to one of the fastest-growing formats worldwide in 1.5 years Talpa Studios’ internationally successful quiz format The Floor continues to break boundaries and has now reached a new milestone: in just one and a half years, the format has been sold to 20 countries. After an impressive first year, during which The Floor set global records, five new territories have now joined the growing list of successful adaptations, solidifying its position as one of the fastest-growing formats worldwide. Recordings for multiple countries are taking place at Talpa Studios’ cutting-edge production hub in the Netherlands, ensuring the show’s high production value. Finland (MTV3), Denmark (TV2), Uruguay (Teledoce/Canal 12), Chile (TVN) and Australia (details to be announced soon) are the latest additions, bringing the total number of markets to 20. Since its initial launch in the Netherlands in 2023, the show has captivated audiences worldwide, leading to its sale in major markets like the United States, France, Spain, Germany, and now Latin American and Scandinavian territories have embraced the format wholeheartedly. Also, numerous renewals have already been announced, further validating the format’s ongoing success. In the Netherlands, The Floor is already airing its third season. Sebastian van Barneveld , Director Global Distribution at Talpa Studios: “The Floor continues to captivate global audiences, adapting and evolving with each new market. The spread of different versions sparks new creative elements, making the format more dynamic and engaging. Its success lies in the strength of its arc, appealing to both live viewers and platform audiences. With numerous season renewals - in both daily and weekly formats -, it’s clear that the show’s unique adaptability and lasting appeal make it stand out in an increasingly competitive landscape." About The Floor In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square. Categories range from 'famous athletes' to 'Hollywood actors' and from ‘iconic buildings’ to 'mammals'. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, association: the possibilities are endless. The winner of a duel conquers his opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros? #mipcom #content

Part 1. It's been a while since I had a good and proper rant, so buckle up! On the topic of things I find shocking, is the fact that the entertainment industry had to learn an age old lesson that had already been established somewhere in the dawn of time. We are seeing it with movies, tv shows and games all at once. And that lesson is that as a creator, NOBODY owes you their business. You can make a product and if it’s good it will find an audience, hopefully a large audience. If you make product for a niche audience, that is what you are going to get, and no amount of piggy-backing off of already established properties is going to change that. There is no short-cut to a quality creation. There have been many “cross-over” successes in entertainment and they worked because there was something in there for many different people, most are surprise cross-overs because the creators just tried to make something for themselves that resonated with people outside their ecosystem.

This year Studio Secret Cinema decided to find out why our experiences have such a profound impact on people. What we discovered is a must read for marketers in fan culture. We've published the beginnings of our findings today in our brand new report, The Power of Collective Awe. Download now to discover how awe-inspiring events are transforming entertainment, deepening fan connections and creating unparalleled opportunities for brands. The report provides a future-facing map of fan experiences and how to create them with insights from industry experts validated by real audiences. Decode the emergent experiences of the future. Download link in comments ⬇️ #consumertrends #brandexperience #immersiveexperience #immersivetrends

"Entertainment value" is one of the highest priorities when looking to captivate and inspire audiences in a live setting and virtually. A great recent article from Exploding Topics on 2024-2026 event trends discusses the importance and rise in #transformativeevents. This is something we pride ourselves on - recommending, managing and supporting entertainment acts with high quality production solutions to connect and move audiences everywhere. https://lnkd.in/g6-ZuRq

Exciting news from Netflix! They’re launching Netflix House, a unique venue where fans can immerse themselves in their favorite shows through interactive experiences, food, and live events. This move reflects a growing trend of blending digital and physical spaces to create unforgettable experiences. What’s even more exciting (for me at least) is that one is opening up right by my hometown in KOP! You know where you can find me once the doors open to this. None of this is surprising considering the recent explosion in alternative media. Everyone is exploring new ways to interact, tell stories, and learn. I do wonder if the future of tv shoes and movies feature you as the main character - active vs passive viewing. What I do find really interesting about this is Netflix’s desire to do this through permanent physical locations rather than distributing via partnerships (like the Van Gogh experience), a moving pop up, or through the millions of XR headsets (and other devices) on the market. Would you ever go to experience the Netflix House? #media #future #movies #netflix #immersive #xr #3d #story #interactive #tv

Creators are learning the value of repeatable formats, intellectual property and long-term brand identity while Hollywood has begun to recognise the agility, audience-first mindset and direct engagement that creators bring. It’s no longer a question of Hollywood vs. the Creator Economy; rather, the future of entertainment may well depend on a shared approach, where both worlds can coexist and learn from each other.

More proof that media is moving from single point experiences you observe (book, show, movie) to multi-point worlds which invite you into the experience.

THINK BEFORE YOU ENTERTAIN: The Power of WHY Entertainment can be a powerful tool—but only if it's used with intention. Incorporating entertainment into your event or venue without a clear strategy is a wasted investment. To truly get the most out of it, you need to think about three key questions: 👉🏼 WHY will the entertainment tackle one of your challenges - Whether it’s driving footfall, increasing engagement, or elevating brand perception, entertainment should directly address a specific challenge. It’s not just about filling a gap—it’s about solving a problem. 👉🏼 WHY will your audience enjoy it? Understanding your audience is essential. What resonates with them? Will this form of entertainment capture their attention and connect? Tailoring the experience to your audience is crucial for success. 👉🏼 WHY do you want entertainment in the first place? What’s the purpose? Is it to enhance the overall experience, create a memorable moment, or differentiate yourself from the competition? Defining the 'why' from the start ensures you’re investing in the right solution. Entertainment should never be an afterthought. By focusing on the ‘why,’ you can ensure it delivers real value and even better results. The key is aligning your entertainment choices with your goals and audience to create an experience that’s both impactful and unforgettable.

Hello Connections, Here's a case study on how a theatrical business improved its operations and increased revenue through digital transformation, audience engagement, and innovative productions: Here are some challenges and solutions recommended for the issue Challenges: 1. Decreasing Ticket Sales : The number of tickets has been decreasing due to various reasons. 2. Competition from OTT: After the rise of OTT platforms, the theatre industry was under downfall during the pandemic period. 3. Limited Young Generation audience: Nowadays ,the young adults are very much interested in watching films on OTT platforms and addicted towards social media. Solutions: 1. Revenue on other streams : Explore other revenue ideas by renting for corporate events,shootings to avoid the dependency in only on sale of tickets. 2. Collaboration with OTT: The business collaboration with OTT platforms may lead to the understanding of their business. 3. Innovative Productions :The theatre can introduce new and innovative productions, including great theatre experiences and virtual reality shows which will engage the audiences. Conclusion: By investing in new technologies, engaging with audiences, and introducing new and innovative productions, the theatre was able to increase ticket sales, improve its online presence, enhance audience engagement, and increase revenue. Thank you for enlightening us with the real time case study ISSM Business School and Ranjith Kumar Arumugaraj .

The Entertainment Industry: A Priceless Beacon of Hope and Opportunity. In today's world, the entertainment industry has evolved into more than just a source of amusement; it has become an invaluable force in shaping society and providing hope to many, especially the vulnerable. Several factors have contributed to the immense value of the entertainment industry: 1. Technological Advancements: The rise of digital platforms has democratized access to entertainment, allowing content creators from all walks of life to share their stories and talents with a global audience. This has led to a surge in opportunities, particularly for those who may not have had access to traditional pathways in the past. 2. Cultural Exchange and Representation: Entertainment serves as a powerful medium for cultural exchange, allowing people from diverse backgrounds to share their stories, traditions, and perspectives. This fosters understanding and acceptance, creating a more inclusive society. The representation of diverse voices has also given marginalized groups a platform to be seen and heard, empowering them in ways that were previously unimaginable. 3. Economic Empowerment: The entertainment industry has created millions of jobs worldwide, providing livelihoods for actors, musicians, writers, directors, and countless others. For many vulnerable individuals, such as those from disadvantaged communities or with limited educational opportunities, the industry offers a pathway to financial stability and personal fulfillment. 4. Mental Health and Well-being: For many, entertainment is not just a form of escape but a source of comfort and inspiration. During challenging times, films, music, standup comedy, skits, and other forms of media have provided solace, helping people cope with stress, loneliness, and uncertainty. The industry's ability to touch hearts and minds underscores its priceless value to society. The entertainment industry has proven to be more than just a source of enjoyment; it is a lifeline for those seeking hope, expression, and opportunity. As we continue to support and nurture this industry, we also invest in the well-being and prosperity of society as a whole. #EntertainmentIndustry #SocietalImpact #EconomicEmpowerment #CulturalRepresentation #MentalHealth #DigitalTransformation