Laura Quinn’s Post

Spending a week with 125 of the brightest young creatives from around the world and learning from some of the top minds in advertising has been one of the most inspiring experiences of my career. When you're surrounded by so much talent and creativity, you can’t help but walk away with new perspectives. This industry is constantly evolving, and those who push boundaries, embrace new ideas, and lean into the unknown are the ones driving it forward. It was epic to hear from so many of these innovators in person. Every conversation, panel, and workshop was packed with insights I’m excited to bring back to my team. I’ve pulled together 8 key takeaways that hit home for me about the future of creativity and advertising. For me, it all comes down to this: Creativity is about solving real problems, pushing limits, and staying ahead by connecting with culture, data, and diverse perspectives. Huge thanks to LIA - London International Awards for the unforgettable week and to everyone who made it so memorable! Laurissa Levy, Brett Glatman, Barbara Levy, Tara Mckenty, Anthony Dever, SUPERPLASTIC®, and many more 😎 Group 4 forever! ----- Takeaway credits: Bianca Guimaraes, Conrad Persons, Emma de la Fosse, Tiffany Rolfe (she/her), Kaleeta McDade, Juliana Constantino, Toan Nguyen, Ben Tarr, Susan Credle, Adam Ferrier, John Mescall #LIA2024 #CreativeLIAisons #LasVegas #Creativity #Advertising

Cultural intelligence — understanding consumers and how to genuinely tap into culture — is not only transforming marketing strategies, it’s driving business growth. That is why the ‘Business of Culture’ is more than a content track at POSSIBLE. It’s a priority for the 3,000+ C-suite marketers, brand leaders and innovators who are joining us in Miami Beach in 3 weeks. And it’s a priority throughout our entire event ecosystem. And for me and my team! Here are some the ways the ‘Business of Culture’ is coming to life at #POSSIBLE2024: ➡️ Google, our premiere partner, will be unveiling their new Human:Human experience at POSSIBLE, during a special addition to our immersive event on Thursday, April 18. This initiative will set the stage for the future of DEIB in the marketing industry. More info and to RSVP: https://lnkd.in/geA-Vn5X ➡️ Through our various partnerships that are as diverse as the stories they tell. Group Black, TelevisaUnivision, She Runs It, digilearning, and The Female Quotient are some of the most important and inclusive marketing pioneers that will be at the forefront of our event. ➡️ In our programming – the keynotes, sessions, masterclasses and more – that will dive into the changing social, economic and demographic trends that are impacting the future of marketing. Our evolving agenda is available here: https://lnkd.in/gcyq-kQP Culture is about inclusion and diversity, representation in media and marketing, sustainability, consumer behaviors, and more. It’s not one size fits all. We’ve designed a dynamic, comprehensive event that takes all of these complexities into account. POSSIBLE is April 15-17 at the landmark Fontainebleau Miami Beach. If you haven’t already, NOW is the time to register, before it’s too late. GO TO 👉 https://lnkd.in/gVH3RcXQ #POSSIBLE2024 #FutureOfMarketing #DEI #Culture #BusinessOfCulture Steven Wolfe Pereira ⚡️, Donna Speciale, Bonin Bough, Travis Montaque, Shelley Zalis, Talia Bender Small, Lisa💫 Goodchild, Cheri Carpenter

Making Purple You know that magic moment when blue and red mix to create something unexpected? That’s exactly what happened at our recent global #iERG event! Our I&D groups at #Eaton joined forces for an engaging collaboration I personally learnt many things from our team in this process 👉 Initiating & Guiding targeted discussions 👉 Fastracking event operations 👉 Creative messaging & speedy circulation 👉 Intriguing the audience 👉 Delivering a Story 👉 Gamifying with energetic hosting Experienced #inclusion & #diversity in action within ourselves! -Time zones? Just numbers. -Diverse backgrounds? A treasure trove of new ideas. Even as organizers we had as much fun as the participants. Let's just say, we made purple! David Miller, Jovan Oliver, Brittany Ramos, Patrick Grant, Siddangoud Biradar, Shandip KC, CSSGB, Margaret Wilburn, Serkan Gürcebe, RITU NRAPENDRA TRIVEDI, Rena Wang, Patrick Kennedy, Renan Machado Cardoso

I returned this week inspired to be in our industry and grateful for the opportunity to share with, and learn from, such an incredibly talented marketing community at the Cannes Lions International Festival of Creativity. For me it was a week filled with meaningful connections, insights and thought provoking conversation. 🦁🧡 I've been before, but there was something about this year that felt different - and it’s not just my delight and surprise that geospatial was elevated by both PwC UK’s future tech team and Boston Consulting Group (BCG) talking to their human centric approach to geospatial intelligence. This was the first Cannes where it was clear that tech is driving the future of advertising and marketing, and that we're ‘moving from AI hype to AI in action’. Gen AI in particular was a hot topic, with discussions delving into its role in enhancing creativity and efficiency in creating content. The speed at which technology is evolving is astounding, and staying relevant means that as an industry we must adapt quickly and understand our audiences more deeply than ever. But in the middle of this tech revolution, the humanity of creativity remains core. AI can optimise and enhance, but it's the human touch, that continues to bring impact & relevancy. A highlight for me had to be an intimate session hosted by Mastercard CMO Raja Rajamannar with Deepak Chopra MD (official) on the 9 steps to creativity - one that will stick with me for a long time 🫶🏼 But what really made this year different? Not just the connections, or the people, or the content, but the diversity. This year felt more inclusive and authentic. From female-led conversations at The Female Quotient #equalitylounge, the Chief network and WARC #empowercafe to spending time talking to more Young Lions, alumni from Brixton Finishing School, graduates from brands, content from Group Black and #inkwellbeach, and the pride-themed events, there was a real celebration of diversity and individuality. I left the week thinking that creative will undoubtably get more exciting, and more effective, as we continue to blend tech with the human touch. From the integration of AI and tech-driven marketing to the comeback of humor in advertising, it’s clear our industry is evolving. Thank you for the enlightening discussions, round tables, panels, meetings and interviews. Thank you to some special people who helped shape my week, asked the big questions, and sparked my inspiration. Hope, Sarah, Jenny, Lola, Carryl, Ally, Michael, Cheryl, Nidhi, Amy, Raja, Alastair, Richard and so many more. I’m also looking out for the infamous ‘overheard in Cannes’ Andrew 🙌🏼 #CannesLions2024 #Creativity #connection #staycurious #Innovation #Inspiration #FutureForward

RISING STARS Empowering Voices, Elevating Lives A Rising Star... ...is more than an individual with a dream. They are trailblazers, crafting a legacy by building powerful personal brands, captivating audiences on stage, and creating opportunities that transform lives. A Rising Star is a beacon of inspiration, courage, and ambition, determined to shine brighter with every step. We... Inspire Others Through Our Stories: We believe every personal journey holds the power to uplift, motivate, and create meaningful change. By owning our narratives, we connect with audiences and ignite transformation. Empower Personal Brands: We help individuals discover their unique voice, package their expertise, and position themselves as sought-after authorities in their fields. Turn Passions Into Professions: Speaking on stage is not just an art but a business. We equip Rising Stars with the tools to monetize their skills, attract high-paying opportunities, and thrive in the world of public speaking. Unlock Career Breakthroughs: Whether generating leads, advancing careers, or stepping into leadership roles, we empower Rising Stars to turn their brand into a stepping stone for professional success. Create a Platform for Change: Through speaking, we spark ideas, inspire innovation, and bring communities together to solve global challenges. Celebrate Progress and Growth: We believe in the joy of the journey. Every small win, every new milestone, and every stage conquered is a celebration of relentless effort and perseverance. This Is... ...more than a mission—it’s a movement. Rising Stars is a family of dreamers, doers, and disruptors who uplift and support one another. Each person’s success is a shared triumph. Together, we’re creating a world where every voice has the power to shine, inspire, and lead. We are driven by a singular vision: to build a community of individuals who not only succeed on stage but leave a legacy of empowerment, influence, and change.w I Am A Rising Star, And I Am Only One Stage Away…

Current status: judging The Campaign Big Global Awards. 🏆 🌎 It's always great to see inspiring work - across the industry, across the world. Award shows are always a potent reminder of what creativity can achieve. Creativity opens the mind. It has the power to connect people, broaden our perspectives, overcome prejudices and even change opinions. I still believe creativity has the power to change the world for the better. That's BIG. #creativity #awards Campaign US Campaign UK Campaign Asia-Pacific Campaign Germany Campaign India

A warm welcome can set the tone for everything that follows. These greetings aren’t just words, they help kick off the growth, learning, and inspiration. We know that how we start shapes everything that follows, let’s start this new week with a warm welcome and clear goals. A new week means a fresh opportunity to grow, learn, and make progress together. We’re all about starting strong, and this week is no different. Let’s welcome the chance to push boundaries, build connections, and move closer to the greatness ahead. Here’s to a week filled with growth, success, and new possibilities. 10X 2025 is coming!!!🔥🔥🔥 #10xbizcon2025

💻 Don't miss #IPRA next #webinar "Brand #Citizenship" 🗓️ Thursday 14 November 2024 at 1 pm (CET) 👍 Anne Bahr Thompson explores how our definition of #valuecreation is evolving as a result of: ✅ the increasing list of societal challenges that brands are navigating; ✅ the growing demand of consumers, employees and investors to brands to address #issues that matter most to them. 👇 Info and registration here 👇 https://lnkd.in/duur4pXA

You are what you eat. And also the information (and inspiration) you consume. For me, Cannes Lions International Festival of Creativity is a rich, nourishing feast that feeds both mind and spirit. It does little good for my body, though — but hey, we all walk a lot here, and that makes my Apple Watch happy. Anyway, Cannes isn't exactly a budget-friendly affair. Years ago, a great boss I had gave me this excellent piece of advice: if you're at a good point in your career and have the chance to invest in yourself, consider Cannes. Don't wait for your agency to foot the bill. The competition for those internal budgets is fierce — creative leads with specific KPIs, long-standing employees, and, let's be honest, a bit of office politics. Getting sponsored isn't exactly a guaranteed outcome. So, if you're serious about propelling yourself forward, about rewarding yourself for a year of hard work, invest some of your hard-earned Euros in this experience. After all, your personal growth is mostly your responsibility, not your employer's. Take charge of your own journey. Be the leader of your own creative evolution. There are so many options available: student passes, young professional options, special passes, and quite convenient digital passes if traveling is not your thing. Great efforts from the organizers to make the festival more accessible. Can they do more? Let's see. For me, most of the good things that have happened professionally are connected to Cannes — friends old and new from all over the world, jobs landed, promotions earned, awards received, the big frustrations, the awards not won (and the lessons I've learnt)– it's all somehow been related to that one week in June, year after year. Cannes teaches you things that are not taught anywhere else. This is like my 12th Cannes... And if you ask me where I'll be next year the third week of June... #CannesLions2024 #CannesLions #InvestInYourself #LifelongLearning #CareerDevelopment #LeadershipMindset #CreativeGrowth #CannesLessons

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