Laurel Gerdine’s Post

Sparking Growth: Insights from Last Night's Chief Marketing & Sales Roundtable Last night was electric! I had the privilege of joining some of the industry's brightest minds at the Chief Marketing & Sales Roundtable. The energy in the room was palpable as we dove into the most pressing issues facing marketing and sales today. These weren't just surface-level conversations. We went deep, exploring innovative strategies, sharing real-world challenges, and brainstorming solutions that will propel our teams forward. The authenticity and openness were truly inspiring. I left the table feeling energized and equipped with actionable insights that will undoubtedly elevate our marketing and sales game at Hitachi Digital Services. A huge thank you to Caitlin Fisher Durkin for bringing together such a powerful group! Who else is passionate about tackling the future of marketing and sales? Let's connect in the comments and keep the conversation going! Amy Reinert Joelle Moroney Kiran Smith Mary-Katherine McCarey Kelly Beaudin Beth Lind Monique K. Michela De Gennaro Laurel Gerdine Tamara Grindrod Heather Shea Katie Desmond Martha Sager Gandhali Bhole Rachel Saunders Brooke Duffy Fatima Harvey Rebecca Schuette Rachel Makofsky Elizabeth Lorber Carolyn Childers Lindsay Kaplan #Marketing #Sales #GrowthMindset #Roundtable

I’m leading a Sales Effectiveness project that spans the different divisions of Legrand with project teams identifying paths grow revenue with some of the world’s largest, most complex organizations. Sometimes the stakeholder mapping is stickiest part of getting started. When it comes to global account strategy, there’s a classic debate: Top-down or bottom-up? A top-down approach means gaining strategic alignment from HQ—but usually not the individuals involved in the nitty gritty specification of widgets. Bottom-up, gets the team to those regional/local decision-makers, but can result in a fragmented approach and/or varied buy-in. So, which is best? Shocker- I know- but the answer is both. The key is understanding what’s the give/get for each these stakeholders. Sales teams are generally hyper-focuses (and rightfully so) on the product conversion. The top-down approach may not provide that immediate satisfaction but if they can set the big picture & show value alignment, very cool doors can open for your bottom-up approach. Up next for these teams is the physical mapping of these corporate galaxies and all the stakeholders. Anyone have a favorite tool or canvas they use to maintain this balanced approach? #SalesStrategy #B2BSales #Manufacturing #IndustrialSales #B2BMarketing #SalesLeadership #BusinessGrowth #ManufacturingExcellence #RevenueGrowth #ExecutiveInsights #SalesInnovation

With 89% of companies rethinking their sales approach, it's clear the traditional model is evolving to a more ecosystem-led approach. As ecosystems become the cornerstone of future strategies, the pressing question is: How are GTM leaders putting this shift into action every day? Pavilion and Crossbeam’s 2024 Future of Revenue survey aims to uncover exactly that. This research will provide crucial benchmarks and tactical guidance for where GTM teams are headed and how they’re leveraging partnerships to drive revenue. Join the survey to contribute your insights and get the strategies you need to stay ahead. Your input will help shape the future. https://lnkd.in/gBv_cShM

Change is one of the only consistencies in life. Looking forward to this webinar with Dave Mattson!

Sales intelligence will continue to evolve in the future, driven by new technologies. How are you adapting to it? In this complimentary webinar, David Mattson will address three issues critical to sales leaders today: 1) Today's more complex buyer journey and sales landscapes require a new breed of salespeople. 2) Technology and sales need to work in conjunction and act as one for the survival of sales organizations. 3) Organizations that succeed in developing strong sales leaders will have a competitive edge. Use the link below and join us! https://lnkd.in/gAu3ata5 Marshall Friday, Dennis "DJ" Huston II, Joshua Sewell, John Butrim, Daniel Kostecki, Hugo Sanchez, Chris Blankenship, Jessie Dugan, Janice Lozano, ROGER GUERRERO, Tom Cuthbert, Hector Rodriguez Jr., Sophia DeJong #CSandlerLinkedInChallenge

"Are your sales and marketing strategies aligned? Let's talk." In today's competitive landscape, the synergy between sales and marketing is crucial for success. According to recent studies, businesses that prioritize alignment between these two departments experience 38% higher sales win rates. Opinion and Commentary: As a sales and marketing leader, I've seen firsthand the impact of cohesive strategies on revenue growth. By fostering collaboration and communication, we can drive better results together. Join the conversation and check out my profile for more insights. #Sales #Marketing #BusinessAlignment #UKMarket #EnterpriseSuccess

Did you miss your chance to join Reimagine: The future of pipeline generation? Don't stress! It's not too late to dive into the insights of 346 global sales and marketing leaders and take in the expertise shared by our panel of experts. Catch up on the event here: https://ow.ly/NESh30sGux8 #GDSReimagine #PipelineGeneration #IndustryInsights

🎉 New Year, New Journey, New Opportunities! 🚀 As we embrace 2025, it’s more than just turning a page—it’s about redefining our path to success. This year, I’m focusing on: 👉 Building a robust sales pipeline powered by insights and strategy. 👉 Driving results with a sharp focus on quality closures. 👉 Enhancing client relationships to deliver value-driven, impactful solutions. Key Takeaways for 2025: 💡 Plan smarter, not harder: A structured pipeline leads to better outcomes. 💡 Quality beats quantity: Targeted efforts yield meaningful results. 💡 Collaboration is key: Aligning with client goals ensures mutual growth. Let’s make 2025 the year of impactful decisions, stronger partnerships, and transformative growth! Together, we can achieve more and set new benchmarks. What’s your vision for this year? Let’s connect and collaborate to make it happen! #NewYear2025 #SalesSuccess #PipelineManagement #FocusAndClosure #BusinessGrowth #InnovationInSales #ClientSuccess #Partnerships #BusinessGoals #StrategicSelling #SalesExcellence #GoalSetting2025 #ProfessionalGrowth

Colleagues, do you know a business owner struggling with sales growth? Start following Joe Heikkinen and SalesGeek as they are the experts. Need a sample? Tune into this session.

Ever wondered how industry knowledge exchange can transform your business? In our CMO network, we connect with marketing VPs and CMOs to share their insights. This helps nourish the industry and benefits everyone involved. Industry knowledge exchange is vital today. It advances business methods and models. You learn from experts and their experiences. We use our platform to feature experts from various companies. They share their journeys, enriching our community. Challenges? Sure, like when CMOs don’t reply to our outreach. But we overcome this by carefully selecting the right executives. Let's keep the conversation going. Share your thoughts below! #IndustryKnowledgeExchange #MarketingInsights #BusinessGrowth #ExpertiseSharing