Lauren Waller’s Post

View profile for Lauren Waller, graphic

Making companies memorable using graphic design, branding, and print so they can attract better customers and keep them coming back

Does the style of your logo reflect the ideals of your company? My friend Martin wanted to start a mastermind of like-minded entrepreneurs who think through common business issues biblically — from a Christian worldview perspective. He knows that I am a believer who specializes in branding, so as a publisher and part-time designer himself, he came up with a concept and wanted my input. I gave him my thoughts and made a few suggestions. Then, when I had some time myself, I took his concept and implemented my suggestions (a more unique primary font with a complementary secondary font). He and his team reviewed my work, liked the concept, and had one minor suggestion: "can you make the cross bolder and with an 'old rugged cross' look?" After clarifying what "old rugged cross look" meant and better communicating the ideals of the brand, this is what we are going with. If you need a logo that reflects your company's ideals, reply so we can help.

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