Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host
👉 Did you already go through Joint Business Planning (JBP) or are you in the midst of it? JBP is such an important time for brands and retailers to both share their goals and ideas, be transparent and build out a joint omnichannel strategy for the year. We had so many learnings from interviewing brands and retailers about how to have better JBP conversations. Listen to some of those on our latest podcast... Thank you David Feinleib for having Nate Pinkston and I on to talk about the latest The Digital Shelf Institute & Microsoft Advertising research paper! #digitalshelf #commerce #partnership #content #omnichannel
This week on Beyond the Shelf, Dave caught up with Lauren Livak Gilbert of The Digital Shelf Institute and Nate Pinkston of Microsoft. In this discussion, the trio discussed the recently authored DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth." Hear highlights and insights in this week’s episode here: https://lnkd.in/eXKt2pnd #RetailMedia #eCommercePodcast #Microsoft
