Layer’s Post

📊 The Roblox Demographic Shift – A Hidden Opportunity Did you know? The biggest audience on Roblox is no longer just kids! According to the latest Roblox Financial reports from December 2023, the age group of 17-24 years now dominates the platform with a whopping 23%. Why does this matter for brands and educators? 🎮 Roblox isn't just play - it's a new social media channel. By leveraging Roblox, you're not just capturing attention; you're building a community and fostering loyalty among the most coveted demographics. 🤝 Ready to pioneer into this untapped market? ✨ Connect with Lumily Labs and let's craft a Roblox experience that sets your brand apart. DM me for more info. #robloxmarketing #metaversemarketing #gaming #lumilylabs

Are you leveraging Roblox's immense potential in your marketing strategies? With over 70 million daily active users and 196 million monthly active users as of March 2024, Roblox offers an unparalleled platform for brand engagement, especially among younger #demographics. Consider these stats: Global Reach: Europe leads with 26.9% of daily active users, followed by Asia-Pacific at 23.1%. Engagement: Users spend billions of hours monthly on Roblox, making it a prime space for immersive marketing. Questions to ponder: How can your #brand create immersive experiences on Roblox? Are you #targeting the right demographics with your campaigns? What innovative strategies can you employ to stand out in this vibrant virtual world? Immerzo is strategically positioned to offer brand analytic tools to manage these campaigns and connect with top Roblox creators, ensuring your marketing efforts are both impactful and measurable. We are launching our platform soon, get in touch if you want to know more about it! #Marketing #Roblox #Metaverse #immersive #creator #opportunity

Our ads integrate smoothly into games, ensuring high acceptance and engagement. Ideal for brands aiming to connect with diverse demographics through a dynamic and immersive medium. Speak to your Mediamark Digital Account Manager today! #advertising #audiomarketing #gamingindustry

Unlock the power of re-streaming and live clipping to increase reach and revenue in live sports, auctions, and online casino games. Share captivating content on platforms where your audience is most active to engage diverse demographics. Learn more: https://bit.ly/3SmLYcN #Video #livestreaming #livesports #liveauctions #iGaming #streamingmedia

Rubeena Singh of AnyMind Group examines how casual gaming is evolving in India, expanding beyond traditional demographics and embracing a diverse audience. Follow the link in the comments to know more! #advertising #marketing #guestpost

Level Up Your Marketing Strategy with Gaming! Dive into our eBook 'Game Audiences and Advertising Opportunities' to explore how you can captivate the global gaming community. Unpack gamer demographics, and learn how to use cutting-edge technologies that redefine advertising success. 🔗 Click the link to access gaming audience insights and advertising opportunities in our eBook now! https://bit.ly/3JlTH62 #GameOn #GameAdvertising #NextLevelMarketing #DigitalAdvertising

Here are 3 things that influence your success on Meta Ads👇 (⚠️the last one is the most important one ⚠️) 1️⃣ The Bid 💰 Your bid matters, but it’s not the most crucial factor. Meta automatically sets bids to get the highest volume of conversions within your budget. You can tweak this to fit your strategy. 2️⃣ Action Rates 📈 Meta predicts the likelihood of user engagement based on 3 things: 1) Content types and formats the user likes 2) Companies and pages they’ve engaged with 3) Demographics such as location, gender, age, etc. This might be one of the most important factors… 👇 3️⃣ Ad Quality 🌟 Meta looks at how users will respond to your ad. Positive interactions are key. Avoid clickbait. Focus on genuine engagement. So focusing on creating good quality, engaging and relevant visuals & videos is super important to the success of your ad campaigns.

Starting June 28, 2024, Meta is phasing out detailed targeting exclusions in ads. This means we won't be able to exclude specific interests or demographics in new campaigns anymore. Existing exclusions will still work unless changed. This shift towards automated, AI-based targeting might be a game-changer for some, but it could also mean we need to rethink our strategies, especially for awareness campaigns. What do you think about this shift from Meta? 🤔 #DigitalMarketing #MetaAds #AdStrategy#AdAccounts

Guess what? Meta’s at it again! 🎉 Meta just announced they’re waving goodbye to detailed targeting exclusions in ads. Yep, that means brands can no longer exclude users based on things like: • The ads they click on • Pages they engage with • Their activities across Meta platforms (think device usage, travel preferences, and more) • Basic demographics (age, gender, location) • The mobile device they’re using or how fast their network is • Their reasoning? These exclusions were apparently dragging down ad performance. So, what do you think? Are you ready to roll with these changes, or is this a major curveball? Drop your thoughts in the comments!👇 Source: Social Media Today, LLC #paidsocialmedia #redcatmarketing

As Christine mentioned, Meta recently removed detailed targeting inclusions for paid ads. Before you panic and start reworking your entire ad strategy, take a deep breath. 😅 While this shake-up might seem like a curveball, it could actually open up some fresh opportunities to reach a broader audience. Think of it as a nudge to get more creative with your targeting and messaging. This could be a blessing in disguise for discovering untapped audiences who are just waiting to fall in love with your brand. Need assistance navigating the constantly changing ad landscape? Drop us a line info@redcatmarketing.ca✨ #paidsocialmedia #redcatmarketing