LCF LED Display’s Post

The Rise of Virtual Production 🌐 Let’s talk about one of the most exciting shifts in the industry—Virtual Production! With LED walls and real-time rendering, filmmakers can create immersive scenes without ever leaving the studio. Virtual production lets us see visual effects live on set, eliminating the need for green screens and post-production magic. Real Benefits: Reduced travel costs, shorter production times, and limitless creative possibilities. What do you think? Should we all be adapting to a virtual life? #VirtualProduction #FilmTech #CinematographyTrends #TechTalkTuesday

As a professional in the broadcast and video production industry, you know that quality and reliability are key. That's why I’m excited to share two game-changing cameras that are revolutionizing the way we capture stunning visuals: - Canon CRN 500 - Sony FR7 PTZ Robotic Camera Both of these cameras offer superb quality that guarantees crisp, clear, and vibrant visuals, whether you're shooting live events, TV shows, or corporate videos. But it’s not just about the image quality — both cameras deliver incredible value for money, making them the perfect for both small and large-scale productions. Here’s why they stand out: ✅ Canon CRN 500 – Known for its sharp, broadcast looking imagery and precision. Perfect for dynamic shoots and live broadcast environments. ✅ Sony FR7 PTZ – A powerful full frame robotic camera that offers full PTZ control, excellent remote operation, and seamless integration into broadcast setups looking for more cinematic images Whether you’re working on multi-camera shoots, remote productions, or long-duration projects, these cameras are designed for versatility and reliability. They’re the future of broadcast TV and video production — capable of adapting to any setup while maintaining the highest standards. If you’re looking to elevate your production game, these cameras will help take your projects to the next level! 🎥✨ Let’s talk more about how these tools can support your production goals. Reach out today! #BroadcastProduction #CanonCRN500 #SonyFR7 #VideoProduction #CameraGear #Filmmaking #TVProduction #ContentCreation #Cinematography #BroadcastTV #Filming #ProductionTech #ValueForMoney #InnovationInFilm

Virtual Productions on The Volume The world of production is transforming, and virtual sets like "The Volume" are at the forefront of this exciting evolution! For those unfamiliar, "The Volume" is a massive LED stage that projects stunning, real-time 3D environments, creating incredibly realistic backdrops for film, TV, and commercial shoots. The best part? It’s not just for motion—The Volume offers an incredible opportunity to combine stills and motion in one seamless shoot, saving time and resources while maintaining creative consistency across both formats. So, why shoot on The Volume? The possibilities are endless! You can shoot in virtually any environment—from deserts to futuristic cities—without ever leaving the stage. Real-time lighting and scene adjustments streamline workflows, and because the actors are surrounded by the environment, their performances are more immersive and natural. And while it’s cutting-edge technology, it can actually reduce costs by minimizing the need for location shoots and extensive post-production. I’m thrilled about this new frontier and ready to help produce your next project using this innovative format. If you're curious about how The Volume works or looking to combine stills and motion into one shoot, let's connect! #VirtualProduction #TheVolume #Filmmaking #StillsAndMotion #Innovation #ContentCreation #FutureOfProduction

🎥 Canon EOS C80: Professional Cinema Camera Review Here’s an in-depth look at Canon’s latest cinema camera designed for professionals in the production world: DUAL FORMAT SYSTEM 🔹 Full-frame 6K (6008x3170) resolution 🔹 Super 35 mode with 4K (4376x2310) readout 🔹 Flexible format switching for diverse shooting needs PROFESSIONAL FEATURES 🔹 Cinema RAW Light recording (6K 12-bit) 🔹 XF-AVC with 4:2:2 10-bit up to 600 Mbps 🔹 Built-in proxy recording system 🔹 Dual XLR inputs with phantom power ADVANCED CONNECTIVITY 🔹 Frame.io Camera to Cloud integration 🔹 1000BASE-T Ethernet for seamless data transfer 🔹 Browser-based remote control 🔹 Canon Multi Camera Control app support DESIGN & PERFORMANCE 🔹 Compact 2.9-pound body 🔹 170 minutes of continuous 4K recording 🔹 Perfect for everything from documentaries to commercials INDUSTRY PERSPECTIVE The Canon EOS C80 showcases Canon’s commitment to delivering practical functionality, reliability, and advanced features for professional production environments. 📽️ How would you use the C80 in your productions? Let’s discuss your dream projects and how this camera could elevate your work! #CinemaCamera #Filmmaking #CanonC80 #VideoProduction #FilmProduction #DigitalCinema #ProfessionalVideo #CinematographyTools

Step into the #virtualproduction world. "Virtual production transforms filmmaking, allowing the ability to build immersive worlds without ever leaving the set." - The Cinema Junkies Great to see our Double Rainbow tubes and ASSIMILATE software powering new creative workflows. Learn more about image-based lighting and virtual production: https://lnkd.in/dKYb9Eec #imagebasedlighting #virtualstudio

An immersive movie-watching experience should be optimised for both the visual and the auditory. When one of the two is sub-optimal, the entire experience can quickly be spoiled. So it only makes senses that an acoustic design strategy at cinema centres is imperative – and not just inside the screening halls. Like all experiential businesses, each touchpoint across the visitor journey acts a lead-up to the cinema experience and later completes it. Learn more in the Rockfon Guide to Cinema Acoustics: https://rockfon.link/een #soundsbeautiful #cinemas #acoustics

My key takeaways from #NAB2024: For those who don't know, NAB Show is the premier tech and gear conference for the film industry. Here's my list of notable trends from this year's event: 1) Anamorphic is not a trend. It's here to stay. From Blazar's extremely compact Cato 2x to Laowa's relatively affordable new S35 nanomorph line to Atlas coming out with an unbelievable 18mm 2x, there are more incredible visual tools to tell stories in anamorphic formats than ever before. Bring on the lens flares! 2) Tripod elitism is finally coming to an end. Smallrig and Tilta, both brands historically known for great products that undercut industry-standard prices have stepped into the cinema tripod scene. Tilta's CT12 and Smallrig's collaboration with Potato Jet promise to provide the same level of professional use for a fraction of the price of traditional counter-balanced tripods. The CT12 supports up to 26.5 lbs and is barely over $1k with carbon legs. Game changing. 3) Wireless video monitoring for the masses. The new Teradek Ace 750 should be a treasure on smaller commercial and doc sets. With a simple HDMI input/output, the option of client monitoring just opened up to a whole new market of cinematographers that don't have consistent access to kit with SDI ports (Sony FX3, Canon C70, Sony A7SIII, etc.) The unit itself is also small and light, giving more options for video monitoring on more cameras, in more environments. Atomos also gave us a look at the Ninja Phone, allowing any iphone to be used as an effective HDMI cinema monitor. Great flexibility for doc filmmakers who have to pack light. Also, social media creators can directly record off a cinema camera to their phone. My first thought: imagine an Instagram livestream in the dark with a Sony FX3 using the dual-base ISO! 4) Audio ecosystems are getting cleaner. New Deity products such as the PR2, S-Mic 3, and DXTX are built to work with each other for different purposes on set. Syncing and monitoring audio has never been easier for a solo-operator, especially when you need to use multiple lavs and booms on set at one time. Also, from a documentary perspective...A wireless boom?! Sign me up.

Film negatives are irreplaceable, but they're not indestructible. How will your film stand the test of time? Preserve your legacy with our Scan-Once Preservation Workflow: ✨ Digitize your film footage in 8K for unmatched long-term preservation. ✨ Get a Super4K or Super2K copy simultaneously for immediate access and monetization. ✨ Protect your original negatives by reducing wear and tear. Why 8K? 📽️ Unmatched clarity and detail for an immersive viewer experience. 💼 Future-proof your content for evolving tech standards. 💡 Unlock new revenue streams with stunning quality. See the difference between HD, 4K, and 8K – and discover the advantages of thinking ahead. Let’s protect your cinematic treasures for generations to come. 📩 Contact us today for a special bundle offer that includes 8K, Super4K or Super2K, and storage at an unbeatable price! #PreserveYourLegacy #FilmRestoration #8KResolution #FutureOfCinema #ImmersiveExperience

Bringing your CAD models to life in the digital world! Explore how Cinema 4D can enhance your 3D and AR projects. #DigitalInnovation #3DVisualization #MyARStudio #Cinema4D

“What is In-camera Visual Effects/ICVFX in Virtual Production??: Vol.1” This video demonstrates it in a simple way👇”In-camera”, meaning what your cinema camera sees and outputs. The images were generated using Leonardo.Ai. It’s my first time using Leonardo for ICVFX purposes on the LED wall; images were direct output from Leonardo, without much editing/post-processing. Leonardo preset used: Stock Photo Workflow: PhotoReal v2 Stage: VFx Studios Cinema camera: Sony Burano #Film #TV #VirtualProduction #ICVFX #LEDVolume #genAI