Lead2Pipeline’s Post

Transcript

Data, Jenny, what kind of data do we need if we're running personalized campaigns to our ABM targets? Yeah, I think the real magic of ABM is kind of when you sort of intersect those key fit and intent data to actually deliver the most relevant message to your prospect. And so I think by starting with that, it helps you understand the right message at the right time, depending on, again, where they are on their journey; that's going to be really important. We'll talk about that. But I think without understanding what's happening to your buyer throughout that journey, it's really difficult to be able to deliver the right message in the most relevant way.