Founder of the agency with balls. Straight-talking #PR and #marketing maven. Haver of ideas. Happiest when helping businesses and charities grow. #ADHD
The 3Ss of successful PR and marketing: Strategy, Systems, and Stimuli It's very easy to get carried away with focusing on the Stimuli - this parts that your audience see and that (hopefully) provoke a response or initiate action. But, to use a well-worn metaphor, these are just the tip of the iceberg. True success depends on the bits below the waterline: Strategy and Systems. I'm quite sure that Steve McNicholas will agree - in the same way that you won't achieve your goals in life or business without a support system, you won't get sustainable results from your PR and marketing just by running a few ads, or trotting out a few social media posts. You need first to decide and define your strategy: where are you now, where do you want to be, and (broadly speaking) how are you going to get there? Then, once you have that, you need to think about the systems you'll need to get you there: the channels you'll use, the tactics you'll employ, your messaging etc. Too much focus on the tip-of-the-iceberg stuff will get you short term results, but they won't be sustainable. Worse still, when you don't get results or they start strong but then tail-off, you'll find it hard to diagnose what's not working. So, whilst you absolutely must get the Stimuli bit right, it has to be built on the Systems and Strategy if it's going to work properly and help you obtain lasting results 👍 #Marketing #MarketingStrategy #MarketingSystems
