Leo Burnett MEA (Middle East & Africa)’s Post

#menanews Qiddiya | القدية City in Saudi Arabia has launched a destination marketing and management organisation to engage with global trade partners, businesses and investors. Qiddiya City is the Qiddiya giga-project’s destination for entertainment, sports, and culture. The new organisation’s primary focus is to promote and manage Qiddiya City. It will position the destination as a world-class hub for entertainment, sports and culture, and as a place to live, work and invest. “This launch underscores our commitment to working hand-in-hand with the trade to develop a world-class destination,” said Abdullah Aldawood, managing director of Qiddiya Investment Company. Read more: https://lnkd.in/gMiyDw-W #QiddiyaCity #DestinationMarketing #SaudiArabia #EntertainmentHub #SportsAndCulture #GlobalInvestment #QiddiyaProject #WorldClassDestination #InvestInSaudi #FutureOfEntertainment #VisitSaudi #GigaProjects #Vision2030

Japan's Uhuru Corp. Signs Smart City Business Pact in Saudi Arabia. Tokyo-based Uhuru Corp. partners with Web Arabia to advance smart city-related business in the Kingdom, enhancing convenience and safety in urban infrastructure and religious tourism. 🔹 Key Highlights: Strategic Partnership: Uhuru Corp., renowned for its smart city solutions, collaborates with Riyadh-based Web Arabia, a subsidiary of Metscco Heavy Steel Industries. Focus Areas: The partnership will focus on urban infrastructure such as buildings, stadiums, and airports, along with improving the safety and convenience of religious tourism, including Hajj. Innovation and Development: Uhuru has been actively involved in research and development projects in Saudi Arabia, working closely with local organizations. #SmartCity #SaudiVision2030 #InvestmentOpportunities #RealEstateInnovation #TechPartnership #ArabianProperties #CommercialRealEstate #UrbanDevelopment #HajjSafety #RealEstateAdvisory #DigitalTransformation #InfrastructureDevelopment

𝐒𝐚𝐮𝐝𝐢 𝐢𝐬𝐬𝐮𝐞𝐬 𝟐𝟖% 𝐦𝐨𝐫𝐞 𝐥𝐢𝐜𝐞𝐧𝐬𝐞𝐬 𝐟𝐨𝐫 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 🎉 Saudi Arabia’s General Entertainment Authority - GEA reported a 28% increase in licenses in Q1 2024, issuing over 1,673 licenses for entertainment activities. These included events, live shows in various venues, amusement parks, managing artistic talents, crowd management, and ticket sales. Additionally, 97 licenses were issued for new entertainment destinations. 🎇 Riyadh led with 216 events, followed by Makkah with 101, the Eastern Province with 76, Qassim with 37, and Asir and Jazan hosting 23 and 16 events respectively. The total number of visitors across the Kingdom's events exceeded 11 million. #saudiarabia #saudivision2030 #vision2030 #saudientertainment #entertainmentindustry

Bid Submission Nears for Entertainment Complex in Al Ahsa The bid submission process is nearing its close for a major entertainment complex in Al Ahsa, Saudi Arabia. This high-impact development, in line with Saudi Arabia’s Vision 2030, is set to transform the region into a vibrant cultural and recreational hub, attracting both residents and tourists. 💡 What makes it stand out? 🎥 Entertainment Hub: Featuring theaters, dining outlets, retail spaces, and recreational zones. 🌆 Expansive Area: Spanning 94,000 square meters for a variety of attractions. 👨👩👧👦 Family-Friendly: Designed to accommodate families, locals, and visitors alike. 💼 Economic Growth: Expected to generate job opportunities and boost the local economy. 📈 Vision 2030 Alignment: Supports the Kingdom’s tourism and entertainment diversification goals. https://lnkd.in/dkd9CU5d 🔗 To know more about the development, click the link! 🌐 Register for free to get exclusive updates on this project. #EntertainmentComplex #AlAhsa #SaudiArabia #Vision2030 #CulturalDestination #BNCNetwork #ProjectIntelligence

#unlockMENA Saudi Arabia plans to invest $64 billion in the leisure and entertainment industry by decade's end, which would generate more than 100,000 jobs, as part of its strategic Vision 2030. Saudi Entertainment Ventures | SEVEN, which was formed in 2017, is working to establish 21 entertainment destinations across the kingdom by 2030 in partnership with international companies such as Hasbro Inc. The Ministry of Investment and Nowaar Entertainment inked a deal recently, in partnership with the General Entertainment Authority - GEA, that would see the construction of new aquatic and entertainment parks across Saudi Arabia. The inaugural location is expected to debut in Riyadh in 2025. Read more: https://arab.news/28683 #SaudiVision2030 #SaudiEntertainment #SaudiInvestments #Vision2030 #SaudiLeisure #SaudiJobs #EntertainmentIndustry #SaudiArabia #SaudiTourism #AquaticParks #EntertainmentDestinations #Riyadh2025 #SaudiGrowth #GeneralEntertainmentAuthority #NowaarEntertainment #SaudiFuture #SaudiDevelopment

🌍 Saudi Arabia in the Spotlight: A Global Events Hub by 2030 🌍 🇸🇦 Saudi Arabia is on a bold path to becoming a leading global hub for entertainment, arts, and culture. By 2030, the Kingdom aims to host over 100 MAJOR global events annually, positioning itself as a premier destination for international festivals, sports, cultural exhibitions, and conferences. This transformation is part of Vision 2030, the ambitious plan to diversify the economy and enhance quality of life. Through strategic investments in entertainment, tourism, and culture, Saudi Arabia is creating new opportunities for global collaboration and cultural exchange. Events like the Riyadh Season and international sporting events such as Formula E have already showcased the Kingdom’s potential. With projects like NEOM and Qiddiya underway, the future of Saudi Arabia as a global event destination looks bright. What event are you most excited to see hosted in Saudi Arabia? 🇸🇦 #SaudiVision2030 #GlobalEvents #SaudiArabia

 📢 Several ways in which #entertainment contributes to the #quality of life of #Saudiarabian citizens and residents include:  Entertainment contributes significantly to improving the lives of citizens and residents within the Kingdom of Saudi Arabia in several ways: 🔶 #Economic_Growth: 🔸 #Job_Creation: The entertainment sector creates numerous job opportunities in various fields such as event management, hospitality, tourism, and media. 🔸 #Tourism_Boost: Entertainment events and attractions draw tourists, boosting the local economy and creating additional revenue streams. 🔶 #Cultural_Enrichment: 🔸 #Preservation of #Heritage: Cultural festivals and events celebrate Saudi heritage, promoting national pride and cultural awareness. 🔸 #DiverseOfferings: Exposure to international entertainment options broadens the cultural horizons of citizens and residents. 🔶 #Social_Cohesion: 🔸 #Community_Engagement: Public events, concerts, and festivals provide platforms for social interaction and community bonding. 🔸 #Family-#Friendly #Activities: Entertainment options like amusement parks and family-oriented events strengthen family ties and offer safe recreational spaces. 🔶 #Improved_Quality of #Life: 🔸 #Mental #Well_being: Access to entertainment reduces stress and enhances mental well-being, providing a healthy escape from daily routines. 🔸 #Physical #Health: Activities such as sports events and outdoor recreational facilities encourage physical fitness and an active lifestyle. 🔶 #Youth_Engagement: 🔸 #Skill_Development: Workshops, training programs, and creative platforms help young people develop new skills and discover talents. 🔸 #Positive_Outlets: Entertainment provides positive outlets for energy and creativity, reducing the risk of negative behaviors. 🔶 #Innovation and #Modernization: 🔸 #Technological_Advancements: Investment in entertainment technology and infrastructure fosters innovation and positions Saudi Arabia as a modern, 🔸 #forward_thinking_nation. Global Competitiveness: A vibrant entertainment sector enhances the country's global image and competitiveness. 🔶 #Vision2030_Goals: 🔸 #Diversification: Developing the entertainment sector aligns with Vision 2030's goal of diversifying the economy away from oil dependency. 🔸 #Quality of #Life_Program: Enhancing entertainment and leisure options is a key component of the Quality of Life Program, aiming to make Saudi Arabia one of the top 100 livable countries in the world. Through these multifaceted contributions, entertainment plays a crucial role in enhancing the overall well-being, happiness, and prosperity of citizens and residents in Saudi Arabia. #lifestyle #entertainment #vision2030 #saudiarabia

You might not be aware, but Saudi Arabia’s rich cultural heritage offers a unique canvas for enhancing guest experiences at events. https://lnkd.in/gTvXiKKW #event #eventdecor #eventstage #eventplanning #eventdesign #eventmanagement #eventorganizer #eventrentals #riyadhevents #Jeddahevent #Saudievents #ksaevents #eventideas #eventmanagement #eventmanagementbusiness #eventplanningbusiness

Come across commendable initiative! #Breakingbarriers and #promoting #diversity contribute to a more inclusive and #harmonioussociety. Celebrating abilities and fostering equality in #SaudiArabia is leading to #positivechange and understanding among its people. Promoting diversity and equality in Saudi Arabia involves implementing inclusive policies, encouraging open dialogue, and providing equal opportunities for all individuals, regardless of background or abilities. Initiatives include educational programs, awareness campaigns, and support for marginalized groups to create a more inclusive and accepting society. Engaging various sectors, such as government, businesses, and communities, is crucial for sustained progress in breaking barriers and changing perceptions. #TourismDevelopment: Promoting cultural heritage sites, historical landmarks, and natural wonders to attract tourists. Investment in infrastructure and services to enhance the overall tourism experience. #EducationalPrograms: Introducing educational modules that highlight the rich history, traditions, and cultural diversity of Saudi Arabia. Integrating cultural education into school curricula to foster appreciation from a young age. #CulturalExchanges: Facilitating cultural exchange programs, both nationally and internationally, to build bridges and encourage mutual understanding. Collaborations with foreign institutions to promote Saudi culture globally. #CommunityEngagement: Involving local communities in tourism development, ensuring that they benefit economically and culturally. Preserving and showcasing local traditions and crafts to enrich the visitor experience. #AccessibleTourism: Ensuring that tourism sites are accessible to people with diverse abilities. Providing educational materials and training for tourism professionals to cater to a wide range of visitors. #Events and #Festivals: Organizing cultural events, festivals, and exhibitions to showcase the vibrant arts, music, and traditions of Saudi Arabia, fostering a sense of pride and identity. #Museums and #Galleries: Establishing and promoting museums and galleries that showcase the country's history, art, and cultural evolution, offering both locals and tourists valuable insights. By integrating these elements, Saudi Arabia is creating a dynamic, inclusive, and culturally rich environment in its tourism and educational sectors.

Cities of the future: New ambitions, new players, new divides #anticipation #cities #geopolitics #governance #trends #newmurabbastadium As we diligently observe the geopolitical shifts in our world each month, the analysis of futuristic city projects and new urban developments proves to be exceptionally revealing. Like dreams, these projects unveil our hopes and fears, ultimately reflecting the visions of perfect, celestial, or ideal cities that their sponsors aspire to create. In embracing this exercise, we choose to delve into the exploration of future city projects, not to dissect their technical feasibility or promised technological advancements, but rather to scrutinize the political, social, economic, and ideological underpinnings that drive them. From NEOM (Saudi Arabia) to Praxis (the first crypto-state city dreamed up by Silicon Valley), via Nusantara (Indonesia’s new capital city-province) and the floating city of the Maldives, these urban ‘utopias’ have similarities and tensions that tell us about the visions and wills that inhabit our present and that are helping to shape our future, come what may... read more https://lnkd.in/dS_2zXuW