Leon Abboud’s Post

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NFT & Web3 marketing expert | Fluent in 5 languages

I've worked with over 100 NFT founders in the last two years. Here's a common trait the most successful ones all share: They know how to command respect. In web3, there's a constant dance between the founding team and the community. Both need each other to succeed. But there's a risk when the community gains too much leverage. When the founder is dependent on the community for the project's success, we've seen the community become unreasonable with their demands and adopt the bully frame. You can probably trace the downfall of some founders with the moment the community lost respect and confidence for the team. Top founders I've worked with know how to command that respect through their strength of character, communication skills, and past achievements. The dynamic is that the community needs them more than they need the community.

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