Leonora Eckley’s Post

Great article outlining what we have known for sometime - the Irish beauty industry is unique and bursting with life! mmi Analytics by CARMA has had a stand-alone Irish database of beauty brands since 2016 so we have watched this growth from it's beginning. There is also a group of top class beauty distributors and agencies supporting large beauty companies with on the ground presence - you know who you are Brandshapers, Primeline Group, The Publicity Loft and many more. Here are some take aways from the article (thanks Cosmetics Business): 🛍 Ireland spent a total of £992m on beauty products in 2023 🌊 Ireland is a strong source of natural beauty ingredients from the Atlantic Ocean as well as Celtic and Irish Seas 🇮🇪 Irish consumers are passionate about beauty and very supportive of local brands 🌎 Irish brands are taking the world by storm: Sculpted by Aimee was the 4th most mentioned brand in editorial related to the Met Gala 2024 Sculpted by Aimee Pestle and Mortar Cosmetics Spotlight Oral Care L.A. PACIFIC SOSU Cosmetics Skingredients BPerfect Cosmetics IMAGE Skincare COCO Brown Brown Thomas #ireland #irishbeauty #beautybusiness #beautyindustry #skincare #cosmetics #haircare #toiletries #fragrance #mediainsight #ecommerceinsight #communications #influencermarketing #PRandcommunications

In an era where beauty products flood the market, building a long-lasting, authentic brand has never been more challenging. As Sarah Koch, General Manager of OLEHENRIKSEN at Kendo Brands, Inc. Brands, explains, “This is the most saturated time in history for beauty, and it makes you realize how hard it is to have a [long-standing] brand. OleHenriksen specifically was 40 years old last year. You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you’re relevant to where he or she is in their life.” #BeautyBrands #BrandAuthenticity #ConsumerTrends #SkincareEvolution #KendoBrands #OleHenriksen #BeautyIndustry #MarketingInnovation Read more at: https://lnkd.in/dm-fP8_A

Are you up to date with all the beauty industry news? It can have a huge impact on the way you conduct business. For all my friends in the beauty industry, this post is for you!

Please vote for Eyes Are The Story for the Safety in Beauty Diamond Awards 2024! Link to vote (easy step): https://lnkd.in/gCutEmJH Our patients (both dry eye and healthy patients) have loved the full line of Eyes Are The Story products: for its safety profile, clinical efficacy, and anti-aging aesthetic results! About The Pioneering & Innovation Award: "The Safety in Beauty Pioneering and Innovation Award 2024, is given to an outstanding innovative product, or service or event. The winner will display genuine innovation or demonstrable product advancement, resulting in unique solutions, treatments, and outcomes. The winner will also demonstrate product safety and efficacy."

Is it a bird? Is it a plane? Is it a cosmetic? Nope, this NEOM Wellbeing scented candle is just a general product, meaning it doesn't have to adhere to the same rules and regulations as the rest of the products in this advent calendar. Does it smell incredible though? Err yes. We'll be lighting this in Taylored HQ to bring the festive vibes throughout the season. We'll be going through some of your favourite beauty products from the Selfridges Beauty Advent Calendar throughout December to myth-bust, educate and inform you on which products really work. Follow us for more! #Regulatory #Compliance #UKRP

As invasive beauty treatments (think injectables and IV drips) continue to grow in popularity, Freeths Eleanor Bradberry explains why luxury brands need detailed evidence to support their claims. Substantiation for beauty and wellness product claims, she says, is the best way to ensure compliance. #injectables #lipplumper #beautyIVdrips #luxury #law #beauty #wellness #compliance #sustantiation https://lnkd.in/gfxg6vyH

Just over 1 week to go! This report is the result of months of painstaking analysis - of brand financials, or brand equity survey data, and of expert opinion. We are sometimes asked why it doesn't get launched in January - well, that's because of all the hard work that goes into making this the best, most comprehensive, most rigorous and more insightful ranking of brand value in the world. But I would say that, wouldn't I? Sign up for the webinar and decide for yourself! #kantarbrandz

Successfully Grow Cosmetic Brands: Best Practices The cosmetic industry is a vibrant and competitive market, constantly evolving with new trends, products, and consumer demands. For brands to thrive, growth requires a combination of strategic planning, consistent brand identity, effective marketing, and a focus on customer needs. By following best practices, cosmetic brands can stand out, build loyalty, and achieve sustainable success. Here’s a guide to growing a cosmetic brand successfully. Successfully grow cosmetic brands. Best practices by industry experts. Get the facts here how to grow your beauty brand online and offline. Read More Here: https://lnkd.in/e94_EFqa #CosmeticBrandGrowth #BeautyIndustrySuccess #BrandBuilding #CosmeticsMarketing #BusinessGrowthTips #IlluminationConsulting

Does your insight agency support Luxury Shampoo Brands? If so, connect with MHN to access our proprietary OPT-IN panel, which is replete with qualified respondents ready to test your client's product and share their opinions. #QualititativeResearch #QuantitativeResearch #ProjectManagement #MarketResearch #TeamMHN #ClientSuccess #ResearchExcellence #SusanOwens #MHN

Embracing the True Essence of Clean Beauty In the recent legal case, Lindsay Finster vs. Sephora, Judge David Hurd ruled that the plaintiff lacked substantial evidence of misleading claims regarding Sephora’s label “Clean at Sephora”. This decision has sparked discussions within the beauty industry, with some attributing to Sephora the role of shaping the Clean Beauty movement. As the owner of MaGéAu Naturel, a 100% natural, vegan, and refillable skincare brand, I believe it's crucial to clarify what Clean Beauty truly means. For me, Clean Beauty isn't just about marketing labels or trendy buzzwords—it's about a genuine commitment to purity and transparency to protect the health of our consumers. Clean Beauty, in its essence, means formulations free from harmful, toxic chemicals. It's about using ingredients sourced directly from nature, without compromising on efficacy or safety. At MaGéAu Naturel, our formulas are meticulously crafted using only natural ingredients, ensuring they are free from harmful substances like parabens and sulphates. I'm also heartened by the recent actions taken by the European Union to crack down on beauty brands’ claims of being 'free of' certain ingredients. While this presents a challenge to brands that rely solely on the 'made without' ideology, it reinforces the importance of clear communication and transparency in the beauty industry. As consumers become increasingly discerning about the products they use on their skin, it's more important than ever for brands to uphold the true principles of Clean Beauty. Let's shift the conversation away from marketing gimmicks and focus on what really matters—providing consumers with skincare solutions that are safe, effective, and truly clean. I'm curious to hear your thoughts on Clean Beauty and how we can collectively work towards a more transparent and sustainable future for the beauty industry. Join the conversation below! #CleanBeauty #Sustainability #Hotel #Retail #Cruise