Level Up Print’s Post

Ever wonder why prices differ for the same item on different platforms? Join me as I explore the reasons behind it in a dynamic product video! #PriceComparison #OnlineShopping #ShoppingInsights Best price: https://lnkd.in/dQYGXief

We’re on a countdown for the launch of our new TCN website! ⏰ Get ready for lots of exciting new features coming to the marketplace. 🚕 Stay tuned for the big reveal! 🚀 #thecabfusionnetwork #newfeatures #marketplace #comingsoon

I'd highly recommend listening to this Trader Talk TV with Ciarán O'Kane and James Avery. James has built Kevel over the last 10+ years and knows the #RetailMedia industry inside out. I also like the fact James compared the growth in #RetailMediaNetworks to the Cambrian explosion 530m years ago. A man who knows his evolution! - Large Retailers are moving away from Network models to a more sophisticated in-house approach. Some of the biggest are now using Kevel to do this - Retailers are setting themselves up for success by using their own 1st party data and ensuring ad relevancy - User experience remains the most important thing for retailers - Eventually, retail media ads will be brought programmatically. However, the most advanced retailers will use relevancy scores to ensure ads, although bought at scale through DSPs, are still relevant to the user - User data can be used top of funnel to ensure brands are targeting users who don't typically buy their products - Brands are using Retail Media for upper funnel now too. Retailers should have high impact formats that work for these brands https://lnkd.in/dMwmcvFA

Think shoppers always know what they want? Think again! With 50% browsing without a specific product in mind, retailers not investing in a personalised retail media strategy are missing out. Don’t wait for shoppers to find what they need—show them what they’ll love.  🚀Join us at the Retail Media Summit by SMG on October 16th in London! We’re also sponsoring the cocktail evening, so don’t miss the chance to connect with Simon White & Aedeen Mageean to learn how Mirakl Ads can help drive growth for your business.     #RetailMediaSummit #RetailMedia  #MiraklAds

Happy family time playing Monopoly. I then realised how locations and areas are strategically important in so much that we do. Assessing which sides of the board to target (which areas) and which colours (indexed on price and strategic relevance) and which street names to purchase (points of interest and locations). Then when it comes down to trading them then it’s analyzing which areas and locations have the best impact to maximize the chances of winning. We should always be thinking about this concept because like we say at A.M.A Digital Media and Taptap Digital “everything happens somewhere” when it comes to #areabasedmarketing💡

How will tomorrow's consumers shop? Find out next week at Shoptalk in Chicago and meet with our own Jeff Griffin to learn how Videri is making in-store retail media networks - easy. #BeSeen #DigitalSignage #Shoptalk

Skai's third annual State of Retail Media report is here! Skai asked 1️⃣0️⃣0️⃣ US consumer product manufacturers and agencies about the state of retail media - here's what we found out: https://okt.to/ZeXCMm

Retail Media Networks: Are They Worth the Hype? Christy Ramroop from TRANSACT, Shubhankar Goel from Instant Brands, and David Contract from The Betesh Group sat down with Patricia Vekich Waldron from RetailWire for a conversation on how the best brands are leveraging retail media networks to maximize advertising efforts. The key takeaways? ➡ The huge spike in online shopping isn't going away, and neither are retail media networks. ➡ It's okay to shift budgets from other media forms into retail media networks. ➡ There are so many different ways to approach utilizing retail media networks as marketing vehicles, see what works for your brand and jump in!

Very fascinating to see this today from The New York Times on the percentage of subscribers that are paying for two or more products. This is strong evidence to the loyalty of their subscriber base that is working to drive strong MRR and ARPU. It will be interesting to see how other media companies play off this success by offering their own bundled packages.

#FunFactFriday According to EMARKETER, in-store retail media spend will top $1 billion by 2028. Walkbase can help you measure ad plays and impressions at screens throughout your store to prove the value of your network. #Walkbase #retailmedia #retailanalytics #MarTech