Liana Zavolunova (Liana Zavo)’s Post

What is a #PR team? Or rather, what is “PR team” in the context of a business? Simply put, it’s a group of communications specialists who work to build and protect a company’s reputation. By engaging with media, crafting brand messages, and handling public relations crises, a PR team is essential in shaping the narrative around your business. Their strategic efforts ensure that the company’s voice is heard and respected in a crowded marketplace. This article will dive into the roles and importance of a PR team, offering insights on how they contribute to a business’s success.

🎤 #interview #Estonia "A Woman Who is Making Waves in the Global PR"🚀 This title truly motivates me, thank you PRNEWS.IO I’m excited to keep pushing boundaries in this industry! 👌with my 17 years of international experience in PR, branding, and digital marketing, I’ve seen firsthand how a powerful strategy can transform a brand and accelerate growth! #PR #Branding #BrandStrategy #InternationalMarketing

❓📣 Why is strategic consulting so essential in public relations? 💼 Many companies and leaders seek "more visibility," "to get people talking about them," or "to stay ahead of the competition" through communication and PR. And that’s understandable. But behind these ambitions, it's crucial to identify deeper objectives: Is it about developing the image of a particular business segment? Strengthening the company’s overall credibility? Positioning the CEO as a thought leader on a specific topic? This is where a PR specialist comes in to guide that reflection. For me, it's essential to be a strategic partner to my clients and to refocus on these core issues. After all, it takes two to tango. 💃 🤜🤛 So when I advise my clients, I help them understand that appearing on a major news broadcast or in a national daily can be a goal, but it doesn’t always solve all their challenges. Sometimes, a well-targeted article in a specialized publication, social media, or a partnership will have a much stronger and longer-lasting impact. ⚙️ In my view, strategy means developing a global vision and aligning every communication action with clear objectives. Who is the audience we want to reach? What perception do we want to change? 🔎 For example, is it always necessary to try to get media exposure for a CEO from the automotive industry just before or during the Paris Motor Show ? There's no right or wrong answer—it’s all about weighing risks and opportunities and, of course, strategy! With an industry in upheaval, it's essential to consider other top voices speaking at the same time and the risk of being drowned out. To sum up, the reason consulting and strategy are so important is that it's all about constantly balancing protection and promotion, and finding that delicate equilibrium. -- 💬 If you're looking to give a fresh boost to your PR & communications strategy, let's talk. I’m Diane Loth, and for over ten years, I’ve been helping companies and leaders navigate the complexities of modern communication to build their media visibility. #PublicRelations #Freelance #MediaRelations #Medias #ComCorp #InternationalPR

Business spokespeople have a key role to play in any #PR programme. By communicating the company’s message to different audiences, most prominently through the #media, they can help to shape public perception, influence brand image and act as the public face of the organisation. However, leveraging these key individuals at short notice to seize media opportunities can often be a challenge for internal teams. Take a look at our latest blog to understand how partnering with the right #PRAgency can offer a strategic solution to the spokesperson accessibility issue, ensuring your brand remains responsive and competitive in the media landscape: https://lnkd.in/e-7DcerV

5 Values that has helped Level Up PR become a top-performing PR Agency: ➟Accessibility has to be the first one. Making ourselves available for interviews, media inquiries, and brainstorming sessions has been a top priority. The more accessible you are, the smoother the process. ➟Clearly defined our objectives and expectations from the get-go. Setting clear goals has ensured alignment and enabled our PR team to tailor their efforts to meet our specific needs. ➟Hiring the right team members We’ve hired our PR team for a reason—they're the experts. Trusting their expertise, insights, and recommendations has helped us come a long way. ➟Timely Feedbacks Feedback is crucial for refining strategies and campaigns. We provide timely and constructive feedback to help our PR team course-correct and deliver better results. ➟Meaningful Communication Communication is the cornerstone of any successful partnership. Being open, transparent, and responsive to our PR team's queries and suggestions has helped us a lot. Which one do you think can be the most crucial and what else would you like to add? #publicrelations #PRagency #communicationiskey #feedbackloop #hiringtherightteam

Today on July 16th, we honor World PR Day, A worldwide commemoration honoring the indispensable contributions of Public Relations professionals underscores the pivotal role they play in shaping narratives, fostering connections, and igniting significant global dialogues. Thanks afaqs! Venkata Susmita B. for considering my piece, "The Future of public relations: Trends and predictions for 2025 and beyond" https://lnkd.in/g58UbiE6 Public relations (PR) stand at the brink of transformation as we approach 2025, driven by technological advancements and evolving consumer expectations. In this article, we explore key trends and predictions shaping the future landscape of PR, offering insights into how professionals can navigate and harness these changes for organisational success. In today's digital age, the power dynamics of brand communication have shifted significantly with the rise of influencer activism. #WorldPRDay #GlobalPR #DigitalPR #InfluencerCollaboration #CorporateCommunications #PRStrategy #CommsAdda CommsAdda PRCAI PR Society Delhi Comms Forum Reputation Crafters #WeLeadComms Amrit Ahuja Seema Shah Ahuja Nitin Mantri Minari Shah Gayatri Rath Mrinall Dey (He/Him) Jyotsna Dash Nanda

I handle dozens of interviews for clients each month - but it always feels odd to be on the other side of the PR line and interviewed myself. Thank you Compare Retreats for this write-up on Companion Communications and my thoughts on PR trends in Asia; what makes a good influencer campaign; how we will consume travel, dining and property content over the coming months; and how our team works very differently to a 'standard' PR agency. #pragency #PR #interview

Maximizing Event Success: The Power of PR Creating a buzz around an event is crucial. Public Relations (PR) plays a pivotal role in shaping perceptions, driving attendance, and enhancing brand reputation. Press coverage gives your event credibility and visibility. It’s like having a spotlight on your brand. When planning your media outreach, research which types of press are likely to cover your event. Local media can be especially effective. Reach out directly to reporters and editors with personalized emails. Provide essential event details and explain why their readership would be interested. Offer complimentary access to ensure media attendance. Remember, a well-executed PR campaign isn’t just about the event day—it’s about building lasting relationships with the media and creating a lasting impression. Let’s make your next event unforgettable! Want PR for your event and looking for a company to do it for you? Reach out to me directly, and I'll connect you with a reputable PR company. In our Friday newsletter, we'll explore additional tips and advantages of having PR for your events. ✉https://bit.ly/3SYIDBm #EventPR #PublicRelations #EventSuccess

Internal experts, those individuals within a company who are genuine thought leaders in their respective fields, have emerged as invaluable assets for building meaningful connections with the media. By harnessing the power of internal thought leaders, companies not only secure immediate PR wins but also lay the foundation for sustained success, both in the eyes of the media and their target audience. As we navigate an era of information overload, authenticity emerges as the key currency for PR success, and internal experts stand as the most valuable assets in this pursuit. https://lnkd.in/eafPDNnK I #ThoughtLeadership #PublicRelations #B2BMarketing #PRAgency #DigitalHealth #HealthTech Ragan Communications and PR Daily

#IndianPRAgencies | Want to stand out in a cluttered market and boost media visibility? Here’s a list of public relations agencies helping build and drive narratives that shape public perception and corporate identities Adfactors PR Avian WE Edelman Genesis BCW Ketchum Sampark MSLGROUP India Perfect Relations PR Pundit Havas Red #Value360 Weber Shandwick Story by: Mishika Bangia #PR #PRAgenciesIndia #PressInsider #IndiasGlobalVoice