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Packman's FMCG Highlights for the Week Important changes in the FMCG industry, including market trends, new product launches, and calculated business decisions, are highlighted in Packman's weekly report. Britannia Industries Limited's Q1 results, Colgate-Palmolive's first quarter, Dabur's ascent, and the most recent product advancements are the main updates. Insights into consumer behavior and industry dynamics are offered by the research, assisting players in staying informed and making calculated decisions in the ever-evolving FMCG sector. Follow Pouch today! Pouch app is coming for your mobile devices soon. Article sourced from WhatPackaging by PrintWeek India #pouch #pouchapp #pouchnews #news #newsapp #newsupdate #packaging #packagingnews #packagingindustry #industry #industrynews #industryinsights #insights #updates #flexiblepackaging #fmcg ➕

✨ HYLA: The Future of Zero-Nicotine Products ✨ From pouches to vape solutions, HYLA is set to dominate the wellness market with plant-based innovations. 🚀 Expansion plans? Over 300+ retail stores in the pipeline! Learn more: https://lnkd.in/guX22BEe $EDXC - Endexx Corporation #HYLA #EcommerceLaunch #WellnessVapes #EcommerceGrowth #OTC_EDXC #NicotineFree #GlobalReach

Aashirvad Aata: A Shelf Staple? Cracking the code on consumer behavior! 🕵️♂️ Recently spent some quality time in the aisles of DMart, observing how shoppers interact with Aashirvad Aata. Turns out, product placement is key, bigger packs are winning hearts, and promotions definitely drive sales. Any thoughts on how we can level up the Aashirvad Aata game? Let’s chat consumer insights! #marketresearch #consumerbehavior #FMCG #retailinsights #AashirvadAata #DMart

Let's talk about 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 🎄 Last week, we shared insights from BFCM performance of Prediko's brands. Here is a 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 of a typical brand's inventory health 👉 • Healthy Stock: 45% • At Risk: 32% • Overstocked: 14% • Out of Stock: 9% Using the data of your brand's inventory health and 100+ filters within Prediko, you can create a 𝗰𝘂𝘀𝘁𝗼𝗺 𝘃𝗶𝗲𝘄 𝗼𝗳 𝘁𝗵𝗲 𝗕𝘂𝘆𝗶𝗻𝗴 𝗧𝗮𝗯𝗹𝗲. Save this as your 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗣𝗹𝗮𝗻 and start placing POs for products that are at risk of running out. Get this up and running in less than a day's time. #HolidayInventory #InventoryManagement #Shopify

Here is another campaign from a judging case that needs to be shared. Oreo, the iconic cookie brand that has delighted consumers for over a century with its claim of being “milk’s favourite cookie,” has found a new creative way to reinforce this message. The innovative campaign, ‘Oreo Codes,’ leverages special offers for Oreo , cleverly hidden in plain sight on every milk carton. Consumers can simply scan the barcode on a milk carton - whether in the grocery store or at home - using a portal at oreocodes.com to unlock a special discount. Insight: Milk and Oreos make the perfect combination. Milk buyers need to be reminded of this. Strategy: Encourage consumers to scan the QR code on their milk cartons. Use Oreo Codes as a playful and effective vehicle to drive purchases and encourage incremental buying occasions while providing consumers with an opportunity to save on both milk and Oreos. Results: - 7.3% sales uplift - 230% increase in engagement - 83% redemption rate

I recently had the pleasure of meeting Mr. Ram Bhogale, the OG of the consumer brand business and the visionary founder of Nirlep. As we navigate the current D2C wave, it’s crucial to remember and learn from brands like Nirlep that built their legacy the hard way—long before the digital era. Nirlep, renowned for its non-stick cookware, disrupted the offline market with unparalleled quality and consistency. In an age where online shopping wasn’t an option, Nirlep’s commitment to excellence set them apart. Their focus on innovation, durability, and consumer trust allowed them to thrive in a competitive landscape. Today, as we celebrate the convenience and reach of D2C, it’s essential to acknowledge the foundations laid by pioneers like Mr. Bhogale. Nirlep’s journey underscores the timeless importance of product quality and brand consistency—values that remain the cornerstone of any successful venture. #LegacyBrands #D2C #QualityFirst #Nirlep #NonStickCookware #ConsumerBrandSuccess #RamBhogale #BrandConsistency #MarketDisruption

"The Vitamin Shoppe has doubled down on modernizing and digitalizing its in-store experience, empowering shoppers and its store associates (Health Enthusiasts) alike. Because 85% of purchases are still made in stores." Key insights: 1️⃣ 697 stores nationwide 🛍️ 2️⃣ 88% of their total company sales can be attributed to their Healthy Rewards members. TVS is committed to rewarding their loyal customer base via new technology (Jumpmind Promote) that runs more than 200 concurrent promotions, in-store or online. #promotionengine 📈 3️⃣ Repeat delivery #subscription via digital in-store sign up (Auto Delivery) enables shoppers to subscribe for recurring auto delivery on products at checkout. Read more about our exciting partnership with The Vitamin Shoppe here: https://lnkd.in/gPEbrrbD

Quick Commerce on the Rise! Did you know that Blinkit is now selling nearly 50% of the volume Amazon does nationally for bestselling shampoos? With a rapid expansion of service areas and an ever-growing assortment, Blinkit is well positioned to surpass Amazon in many key FMCG categories.  Our recent deep dive into the shampoo category on Blinkit revealed some exciting insights:   💰 Nearly ₹13 Cr worth of shampoo sales per month, with leading brands like L'Oréal and Innovist (Bare Anatomy) taking the lead.   🌿 A strong & growing preference for herbal and natural ingredient-based shampoos among consumers.  Read the full report below and share your thoughts! #QuickCommerce #EcommerceTrends #Blinkit #FMCG #ShampooMarket #Innovation #1digitalstack

Shoppers in the household, health and beauty, pet & baby categories are extremely brand loyal. Less than half of shoppers will switch to another brand if they can’t find their usual product, so stocking the key brands is crucial to help you grow sales.  For more insights on how DCS Group can grow your sales, visit CoreRange.com #RetailSuccess #SalesGrowth #DataDriven #CoreRange #BusinessExcellence

Here's a first look at GRABIT's 'Product Attributes' module. The 'Product Attributes' module ensures that all SKUs are consistent, clear, and optimised for manufacturers, retailers and consumers. This feature allows brand owners to manage mandatory and optional attributes for their products, creating a seamless experience for buyers to compare and make informed decisions. From simple dropdowns to nutrition information panel builders, there are many attributes to choose from, ensuring flexibility while maintaining structure and standardised data. Learn more: https://lnkd.in/g_Xd2miv #Ecommerce #EcommerceSolutions #RetailTech