LIMOR MEDIA’s Post

TV isn’t just for watching anymore—it’s for shopping, too! 📺💸 With 62% of consumers discovering new brands through TV, shoppable media is transforming screens into retail powerhouses. Get ready to turn influence into impact! Ready to reach your audience where it matters? Let’s talk total video strategy at Diray Media!

While in #Cannes, Kristi Argyilan, SVP, sat down with Beet.TV to discuss the evolution of retail media, the launch of Collective TV and opportunities for the industry to be more equitable. 💡 "We're not looking at impressions anymore. Now we're looking at 'did we sell a product and how much of it did we sell.'" Watch the full, bite-sized interview now! https://lnkd.in/guvtSjka

Have a product you want sales for but hate to sell? Hate to hype up why your offer is as amazing as it is? Be a guest on PSI TV and we do it for you AND share that content with our audience. You can also share the content showing others (a) you were on TV (b) have all your prospect questions addressed (c) crush those objections before they are even voiced (d) make your call to action via an EDUTainment delivery system rather than a salesy one. #beonpsitv

Wow--it's crazy hot everywhere and summer is just getting started! But our clients--some perhaps decamped to beaches, poolsides, and sure, even a heavily AC'd office or two--are counting on Team Centriply to be the cool and collected white label extension of their TV planning/buying teams, as 2025 plans start to perk. They know they can count on us to keep them cool too while serving up TV options their clients never knew existed. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

The latest Viewing Trends report from Thinkbox got us thinking: What role does TV play in campaigns today? With such a wide mix of channels available, it reminded us that TV remains just as effective for driving recall and brand trust - and here's why ⤵ #media #advertising #tv #mediaconsumption #brand #brandrecall #trust #campaign #tvcampaign #mediaagency #mediapartner

Can you hear it? It's growing. Zach Reider, Supervisor, Media Planning, relays the facts about the rise of digital audio media and how it can help brands. #BringTheHeat #EmpowerMedia #LiveEmpowered #Audio #Marekting #Advertising #Adweek #POV ADWEEK Ivone Schramm, MBA https://lnkd.in/gR-Wvact

TAKE NOTES 📝 When it comes to ad placement, every advertising medium has its quirks, but one thing is consistent; "HABITS". To understand the perfect placement for your audience, listen to sounds that catch people’s attention (Tv, Radio, Reels) and watch where their eyes go when looking at the medium (TV or billboards). Come learn a lot more! The Ad Guys🗣️📣

At #theARF #AUDIENCExSCIENCE2024, Jon Watts from #CIMM moderated a discussion where panelists explored predictions about the TV market and the measurement landscape in 2028, with a general consensus on the need for more flexible, accurate and comprehensive measurement techniques to keep pace with changes in viewer behavior and technological advancements. #advertisingresearch #measurement #advertising

Wow--it's crazy hot everywhere and summer is just getting started! But our clients--some perhaps decamped to beaches, poolsides, and sure, even a heavily AC'd office or two--are counting on Team Centriply to be the cool and collected white label extension of their TV planning/buying teams, as 2025 plans start to perk. They know they can count on us to keep them cool too while serving up TV options their clients never knew existed. Powered by Tango Media Systems #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

Pouring money into the same linear TV ad creative across multiple markets is like wearing the same outfit to every event, eventually, it just doesn’t work! 😅 Sure, it’s comfortable, but the local flair gets lost, and so do potential connections. Let’s save those dollars and mix it up a bit, shall we? Customizing for each market doesn’t just make sense,it makes cents! 💰 #MarketingRealTalk #AdBudgetWoes #LinearTV #CreativeRefresh #TargetingMatters #DontWasteIt #MoreBangForYourBuck