LH cosmetics’ Post

WE ARE HIRING BRAND MARKETING SPECIALIST DAGUPAN AREA (MANILA RATE) Brand Marketing SpecialistAs a Brand Marketing Specialist, you will be responsible for developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. You will collaborate with internal teams and external partners to execute marketing campaigns and maintain a consistent brand image. Key Responsibilities: Brand Strategy Development: Assist in developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. Analyze market trends and competitors, and provide suggestions for brand development. Marketing Campaign Planning and Execution: Plan and organize various marketing promotion activities, including online and offline events. Coordinate with internal teams and external partners to ensure smooth execution of activities. Social Media Management: Responsible for operating and managing the brand on major social media platforms. Create and publish high-quality content to increase brand exposure and user engagement. Advertising Placement and Management: Develop advertising placement strategies and select appropriate advertising platforms. Monitor advertising effectiveness, analyze data, and optimize placement plans. Brand Image Maintenance: Maintain and enhance brand image, ensuring consistency in brand messaging. Handle public feedback and media relations related to the brand, maintaining a positive brand reputation. Data Analysis and Reporting: Regularly collect and analyze data on brand promotion activities to evaluate their effectiveness. Write analysis reports, provide improvement suggestions, and formulate subsequent promotion plans. Cross-Department Collaboration: Work closely with sales, product, customer service, and other departments to ensure brand promotion aligns with the overall company strategy. Support brand-related activities of other departments by providing professional advice and resources. Innovation and Learning: Keep abreast of industry trends and emerging trends, continuously learn and innovate to improve the effectiveness of brand promotion.

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MASS MARKETING vs TARGET MARKETING: The Case of KOCEE Leave a Comment / KN In recent times, there’s been this feud between Nigeria and the English Cameroon (NW & SW) in almost every aspect but most especially in the entertainment industry in general as they both argue as to who should lead or better still who is leading. It is no gainsaying that this has actually created a lot of competition as well as creativity from artistes of both countries.   I remember back in 2022, when during a movie premiere in Douala, Cameroon movie producer Kang Quintus mounted the podium and had a verbal altercation with ace Nigerian actor Zack Orji where Quintus affirmed that Cameroon had nothing to learn from Nigeria but they must collaborate as equals.   Some pundits believe that the Nigerian entertainment industry has a very huge influence over that of Cameroon as Cameroonian entertainers are losing originality in their contents by singing and acting and talking like Nigerians. We have seen an influx of Cameroonian entertainers establishing in the Nigerian market. We have the likes of 237TownCryer, Okawa Shaznay, etc.   I remember two examples in my marketing course back then in the university shared with us by our lecturer. The first one is about a company that wanted to penetrate the Middle East market, using their brand that had portrayed enormous success in other countries. They invested a lot of money in making this product equally work in the Middle East. In their communication billboards, they captured a sweet scene of a family (mother, father and children) sitting together and sharing a delicious meal. The idea was to show unity. To their greatest dismay this star brand of theirs recorded a staggering failure. Astonished, they decided to carry out a research to ascertain the reason for this huge failure. The research findings indicated that it is not customary in the Middle East to find a family (mother, father and children) eating together. So this factor alone which this company neglected or didn’t understand, earned them huge sums of money in a failed market penetration investment […] https://lnkd.in/dCrRUcW9

🍫 How do I get into FMCG Brand Marketing? We’re often asked this question by candidates with excellent marketing backgrounds who would love to move into the world of FMCG. So why is the move so difficult to make? Surely, a passion for brands, a love of food/drink/cosmetics, a degree or professional qualification and a strong set of marketing skills are transferrable? 🤔 The truthful answer is, it’s not that straightforward. There are specific skills and experiences that are pretty much essential for a role in FMCG, so what are they, and can you align your own experience to get noticed?  🧩 At the most basic level, FMCG marketing is about understanding the DNA of the brand and why consumers want to buy it, in a way that is profitable for the business. This involves skilled strategic planning – annually as well as longer term. You need the knowledge and understanding of all the moving parts and how they fit together to make the plan work, which is a skill set built over time, with plenty of repetition and mistakes along the way. 🆕 Creating new products involves researching and analysing data and insights to develop compelling concepts that consumer will buy not just once, but again and again. Can you manufacture and sell those products profitably, through existing or new routes to market? How much will the development process cost? How long will it take? Will the supermarkets or online retailers ‘buy in’ to your idea? How will you support the launch? How much do you need to make? 💵 How will you promote your products and how much should you spend? Which media should you use and how will you measure success? How much should you allocate to retailers for marketing support, promotions and exclusive products? Selling products too cheaply can undermine brand equity and affect repeat purchase outside promotional periods. 📊 What about your portfolio? How well are products selling? What’s the future demand, bearing in mind key selling periods? Can ingredients or packaging be tweaked to increase profit or improve sustainability? Will retailers still stock it and will consumers still buy it if you make changes? What about shelf-life? What about selling through old stock? 🥅 ⚽ In summary, whilst it isn’t an impossible move to make, it’s not an easy switch and you’ll need to highlight your skills in the best way to achieve your goal! Tarsh & Partners Marketing Recruitment Adam Tarsh | Janine Darley | Alex Hooper

Excited to step into the role of Marketing Manager at Yewale Amruttyala pvt ltd.! Ready to drive innovative strategies and impactful campaigns to elevate our brand and connect with our audience in meaningful ways." #MarketingManager #NewRole #CareerGrowth #MarketingStrategy #DigitalMarketing #BrandBuilding #MarketingLeadership #MarketingInnovation #BusinessDevelopment #ContentMarketing #MarketingTrends #StrategicMarketing #MarketingExpert #MarketingSuccess

“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.