Touch-A, Touch-A, Touch Me What multi-channel marketing looks like when done right. I listen to the Morning Brew on Spotify most weekdays while I get ready. It’s a great 20ish minute snapshot of the big stories of the day. Neal Freyman and Toby Howell are smart and entertaining. Each month they have an advertiser and the witty 1 minute spots, with personal experiences of the products or services, are read by the co-hosts. They are compelling and effective. The repetition anchors the messages and tells miniature stories. I’ve been thinking about my B2B marketing world lately in relation to these ads. How do we help our prospects get to know our professionals better, whether we are in-house or consultants, and how do we stand out in a crowded space. Last month their sponsor was Veem. This month Factor_ has taken over and I want to give props to their #marketingteam. I’m sure they know I am a listener and as a result, I am also getting served up a colorful assortment of mailers, coupons, and digital ads on IG @FactorMeals It is certainly doing its job. While I’ve never ordered a food service, I’m teetering right on the edge of ordering. #B2B marketers and professional services friends - yes you - consultants, lawyers, accountants - how many different and creative ways are you touching your warm prospects (in appropriate ways of course)? Get out of the B2B box. I say this often - learn from the B2C world. Don’t know where to start? Lisa Orkin can help you create radio ads and Steve Sloane Media can help you place them if you are interested in targeting your market in innovative ways. Thanks to the Rocky Horror Picture Show for the title. Some days my marketing is inspired by art or music. I see a lunch time Time Warp in my future. #multichannelmarketing #FactorMeals #MorningBrew #News #LindaOrtonMarketing
Host-read ads need good readers or they fall flat. That is where good creative comes in. And they are very good readers. Thank you for thinking of me.
Founder/Owner at Sloane Media Inc.
9moNever thought our business would be mentioned in the same breath at The Rocky Horror Picture Show, one of my all time favorite movies. Thank you Linda Orton . Happy to help anyone looking for media buying services in the traditional media space.