How do we really feel about RFPs? Love 'em? Hate 'em? For a while, we took a step back from responding to RFPs altogether. We're lucky that most of our clients seek us out because they want to partner with us, so we didn't need to dive into a blind sales process. In fact, we've won RFPs simply by disrupting the process by declining to submit and asking for a meeting instead. (Does that work every time? Definitely not! But sometimes you have to shake things up.) Recently, though, we decided to dive back in. We responded to not one, not two, but three RFPs. Why? We had the bandwidth, the curiosity, and a unique opportunity to re-explore this space. So, how did it go? Well, we didn't land one; another fell apart on the other side, but... we won one! A 30% hit rate isn't something I'd throw a party over, but I'm thrilled about the new partnership with a client whose values align so closely with ours. Some of our greatest partnerships have come from RFPs. So I'm not totally against them, but I'm curious: What's your take on RFPs? Whether you're on the drafting or submitting side, I'd love to hear your thoughts!
I think 30% is great! Congrats 🎉
RFPs are bad for agencies and bad for clients.
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2moIt's a lousy way to pick a partner with whom you'll likely be working for at least a year on a critical part of your business! Why would you treat service products like a commodity? Why would you want to limit your exposure to them (and them to you) when courting one another?