Lindsey Shanley BS, MSL, APTD’s Post

📢 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀! 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗮𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝗸𝗶𝗹𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 ⚡ This month we are pleased to have Nikin M. , a data scientist and the founder of Synapse AI Labs who will guide you through customer behaviour and campaign optimization for success. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗹𝗼𝗿𝗲:  ✨ The fundamentals of predictive analytics and its role in marketing. ✨How AI enables accurate forecasting of customer behaviour. ✨Practical applications of predictive analytics in campaign optimization. ✨Efficient resource allocation using predictive insights. ✨Real-world examples and case studies. You'll also get an introduction to Kommon Poll, a leading social listening tool, and learn how it can augment your marketing efforts. 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 📅 𝟭𝟲𝘁𝗵 𝗼𝗳 𝗠𝗮𝘆 𝗳𝗿𝗼𝗺 ⌚ 𝟰𝗣𝗠-𝟱𝗣𝗠 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗧𝗶𝗺𝗲 (𝗜𝗦𝗧) 🔗 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://bit.ly/3UNjlae We’re thrilled to introduce the dynamic Shivalatha Sivasundaram, who will be steering APIDM webinars into the future! 🧑🏻💻 Whether you're a seasoned marketer or just starting, this webinar will provide actionable insights to enhance your marketing initiatives. 

Excited to share insights on predictive analytics and campaign optimization! Join me on May 16th for a deep dive into analysing customer behavior and marketing success using AI. 📊 #MarketingStrategy #PredictiveAnalytics

Discover the future of marketing through predictive analytics! 🌟 Join us on May 16th to explore how AI-driven insights optimize campaigns and predict customer behavior. You'll also get an introduction to Kommon Poll, our social listening tool, and learn how it can augment your marketing efforts. Don't miss out! 📈 #PredictiveAnalytics #MarketingStrategy #SynapseAILabs

Discover the future of marketing through predictive analytics! 🌟 Join us on May 16th to explore how AI-driven insights optimize campaigns and predict customer behavior. You'll also get an introduction to Kommon Poll, our social listening tool, and learn how it can augment your marketing efforts. Don't miss out! 📈 #PredictiveAnalytics #MarketingStrategy #SynapseAILabs

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution

📊💡 The Attribution Conundrum: Driving ROI in a Multi-Touchpoint World 🌐✨ In the digital age, the customer journey is more like a treasure hunt with countless maps and hidden clues. Each candy bar purchase might seem simple, but behind it lies a complex web of up to 20 touchpoints! Navigating this maze to understand which interactions truly drive sales is where attribution models come into play. But here's the twist – traditional attribution models can be as vague as predicting weather in April. They often struggle to paint a clear picture of what's really influencing consumer decisions, leaving marketers in a fog of ambiguity. 🚀 Case Study: Firefly Health's game-changing approach! By consolidating their data into one platform like BigQuery and chatting with that data using simple NLP instructions, they created dashboards on-the-go. This isn't just analytics; it's analytics at warp speed! Imagine being able to ask your data questions as if you were texting a friend: Hey BigQuery, which campaign drove the most conversions last week? And voilà! Insights served faster than your morning coffee. The result? A powerful attribution model that not only tracks clinician productivity but also maximizes return on advertising spend by providing campaign-level insights. Now, pair this with CrawlQ AI and Looker platforms – we're talking about an unstoppable trifecta that turns data chaos into marketing mastery. It’s time for businesses to ride this perfect storm towards unprecedented growth! Ready to see how Firefly Health transformed their marketing strategy and how you can too? Let’s make every touchpoint count! #MarketingROI #AttributionModeling #DataAnalytics #FireflyHealthCaseStudy #BigQuery #CrawlQAi #Looker #DigitalMarketingRevolution