Brand experiences are evolving beyond products, they're about crafting worlds that captivate and inspire, says marketing expert David Ogiste. He highlights Burberry’s approach in 2022 with The Imagine Landscapes on South Korea’s Jeju Island, which blended nature and design, creating a space that blurred the lines between reality and imagination, writes Ogiste. Part of the Open Spaces campaign, it celebrated Thomas Burberry with immersive films, art and clothing. Chef Justin Lee provided desserts at Thomas’s Café, and a dedicated TikTok filter added an augmented reality layer to the experience, merging the digital and physical worlds. Burberry aimed to combine heritage, creativity and technology to redefine brand engagement, says Ogiste. What do you think of Burberry’s approach to immersive storytelling – should other brands follow suit? Share your thoughts in the comments.
Brand experiences are not just about showcasing products. They're about creating immersive worlds that captivate and inspire. In 2022, Burberry intertwined nature with incredible experiential space design, blurring the lines between reality and imagination. Located on South Korea's Jeju Island, "The Imagine Landscapes" was a testament to Burberry's innovative spirit. The space, part of their Open Spaces campaign, paid homage to the pioneering ethos of Thomas Burberry, the brand's founder. Inside the mirrored building were immersive films, art collections and a range of Burberry’s adventure clothing. There was (of course) a café, the “Thomas’s Café” serving desserts from renowned chef Justin Lee. But Burberry didn't stop there. With a TikTok filter, they brought the digital realm into the physical realm, offering visitors an augmented reality experience. What do you think of the design of this space?
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"which blended nature and design" In what way was that building blended with nature? It could not have been more anti-nature if it was set in an open-cast mine.
Elevate Culture with In-Person Brand Experiences and Events | Founder @ Nobody's Café
2dGoing to be exciting to see how they keep evolving in 2025 and beyond! 🙌🏾