Lisa Gramling’s Post

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SVP, Research Innovations & Intelligence at Momentum Worldwide

Listen up brands -- Gen Z might think you're trying too hard to be cool so you may want to think about your strategy. That's just one of five fun and thoughtful insights in this week's #friday5 ranging from travel and wellness to women's sport. Get clicking below! #insights2024

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Today’s #Friday5 highlights wellness over wanderlust🌱✈️ With the majority of global travelers opting for vacations designed to boost wellbeing! And maybe it's time for authenticity over trends, as 70% of Gen Zers think brands are trying too hard to be "cool." Watch to discover all this & more ⬇️ #Wellbeing | #MarketingTrends | #BrandMarketing

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