Recently, I have conducted a lot of marketing and market research. From this, I realized that the more data I collect, the better I can understand how the market operates—from consumers to producers. The market is a place where these individuals come together, each with their own unique personality, which has evolved significantly over the years and will continue to do so in the future. We now have more and more tools to help us realize this, allowing us to make better market predictions and position our business ahead of the competition.
From the research I have conducted in recent weeks, I have concluded that there are several key principles in marketing and business:
1) Focus on the product, not the sales. If you truly believe in your product or service, it can sell itself. When people have a problem that you solve, they will naturally come to you. In this case, your primary focus should be on brand awareness rather than direct sales.
2) Through my research and observation of different customers, I have identified five types of customers who experience a problem but do not yet know how to solve it:
Unaware – People who are unaware of their problem or your solution.
Problem-aware – People who recognize they have a problem.
Solution-aware – People who know a solution exists but are unsure which one to choose.
Product-aware – People who understand their problem and are aware that your product/brand could be a potential solution, but they are not yet convinced.
Fully aware – People who know everything (about the problem, the solution, and your product); they are just waiting for the right moment to buy.
3) The more data you collect, the better and more accurate your decisions will be. Data collection is a must for any business that wants to scale to the next level and grow beyond its current situation. There are various ways to gather data, such as using cookies on your website, conducting customer surveys, and leveraging social media insights. The more experiments you run, the more data you collect, allowing you to make even better business decisions and gain a clearer understanding of what your team and customers truly need.
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