ListenFirst reposted this
In light of our recent report with ListenFirst, The State of Social Media, we wanted to highlight a really interesting takeaway from the report – one that will (or at least should) affect your social strategy! TikTok: Engagement is soaring, with projections hitting 8B+ interactions by late 2024! If you're not leveraging TikTok, you're missing out on massive growth potential. Instagram: Engagement continues to decline, far from its 2018 peak. It’s time to double down on retention strategies for your audience. Facebook: Flat engagement means diminishing returns. Consumer Brands should explore fresh, alternative platforms. YouTube: Steady growth and increasing engagement make it a prime opportunity for video-first campaigns, now outperforming Facebook and Twitter. Twitter: Engagement is fading fast, signaling its declining relevance for large-scale campaigns. For more insights from the report, download your copy here: https://lnkd.in/eY95gzQy #SocialCommerce #SocialMediaMarketing
