ListenFirst’s Post

The main reason popcorn finishes before the movie is the giant screen directly advertising to a target audience who cannot switch off, but watch and remember the advert. Discover the untapped potential of cinema advertising and how it can elevate your brand's visibility. With a captive audience immersed in the cinematic experience, your message resonates like never before. From aligning with specific movie genres to measuring effectiveness with digital feedback, cinema advertising offers a unique opportunity for targeted brand exposure. Unleash the power of storytelling and visual appeal to captivate audiences and drive meaningful engagement. Don't miss out on the chance to make a lasting impression in the hearts and minds of moviegoers. Ready to elevate your marketing strategy? Click the link to explore the world of cinema advertising and make a blockbuster impact. #CinemaAdvertising #BrandVisibility #TargetedMarketing #VisualStorytelling #AudienceEngagement #MarketingStrategy

In the captivating realm of cinema 🎥 , there's a narrative unfolding even before the main feature begins: the story of pre-movie advertising. For brands, this pre-show segment offers a golden opportunity to engage audiences in a unique environment. But how does one make a lasting impression in this bustling landscape? The key lies in crafting ads that resonate with authenticity and relevance. Instead of bombarding viewers with generic pitches, brands can leverage storytelling to forge genuine connections. Whether it's through humor, inspiration, or emotion, pre-movie ads have the power to captivate and leave a lasting impact. Really... So, whether you're a seasoned marketer or an emerging brand, don't overlook the potential of pre-show advertising. It's a chance to captivate a captive audience and leave them eagerly anticipating what's to come. Lights, camera, advertising – it's showtime! 😉 #Advertising #Marketing #Cinema #BrandStorytelling #AudienceEngagement #CreativeMarketing #PreShowAds #LinkedInMarketing #Cineatlas

🎬 Last Sunday's 95th annual Oscars saw "Oppenheimer" sweep up 7 prestigious awards, including Best Picture, Best Actor, and Best Director. Directed by Christopher Nolan, the thriller biopic's 13 nominations had set the stage for an unforgettable night. Meanwhile, "Barbie," despite securing only one official Oscar out of its 8 nominations, contributed to the phenomenon of "Barbenheimer," marking a joint dominance in the cinematic landscape. Wondering how these movies were so successful in creating anticipation through social media? Here are some of their tactics that were so impactful: 🌟 Creating Buzz Through Teasers and Trailers: Both films strategically released teasers and trailers that ignited curiosity and excitement among their target audiences. "Oppenheimer" tantalized viewers with glimpses of its riveting storyline and stellar performances, while "Barbie" tapped into nostalgia with iconic imagery and intriguing snippets of its narrative. By crafting captivating previews, they generated buzz and anticipation that reverberated across social media platforms. 🌟 Engaging Fans Through Interactive Content: Beyond traditional promotional material, both "Barbie" and "Oppenheimer" embraced interactive content to engage fans on a deeper level. From behind-the-scenes footage to interactive quizzes and challenges, they invited audiences to immerse themselves in the world of the films, fostering a sense of connection and ownership. By making fans active participants in their marketing campaigns, they cultivated loyal followings and amplified their reach across social media channels. 🌟 Fostering Community and Collaboration: Perhaps most notably, "Barbie" and "Oppenheimer" recognized the power of community and collaboration in driving engagement. Through strategic partnerships with influencers, fan clubs, and online communities, they created a sense of belonging and camaraderie among their followers. By encouraging fans to share their experiences, artwork, and theories, they transformed passive viewers into active advocates, fueling organic conversations and amplifying their message across social media platforms. The success of "Barbie" and "Oppenheimer" on social media can be attributed to their ability to cultivate excitement, foster engagement, and build meaningful connections with their audiences. As we celebrate their triumphs on the silver screen, let's also applaud their mastery of social media marketing, which has undoubtedly set a new standard for cinematic promotion and audience engagement. 🚀 #Barbenheimer #SocialMediaMarketing #Oscars2023 #FilmMarketing #Engagement"

🎬 Maximizing your brand’s impact through cinema can create powerful connections with an engaged audience. 🍿 From on-screen ads to product placements and immersive brand activations, cinema offers a range of exciting opportunities to captivate viewers. Discover the most effective media planning strategies for your next campaign and make a lasting impression. 🚀 Read the full guide here 👇 #CinemaAdvertising #MediaPlanning #BrandActivation #OnScreenAds #MediaStrategy #EffectiveAdvertising #Cinema #MediaPlanningAgency #InternationalAgency #Anima

3D anamorphic: worth it or just hype? I might be a tad biased when I say this, but they're absolutely worth it. How many times have you seen a video featuring an anamorphic display (Shinjuku's giant 3D cat comes to mind)? 3D anamorphic content compels us to stop and pay attention. But this effect doesn't just apply to cute kitties; it extends to ads, too. A 2023 survey by BCN Visuals found that 55% were likely to take a video of a 3D anamorphic ad and share it with others. In an era where people are paying to skip ads, this couldn't be more valuable. This is your chance to make your ads count. If you're still not convinced, just take a look at our ad for Heineken. Now imagine that out in the wild, larger than life. #Advertising #DOOH #3DAnamorphic #OOH

Leverage User-Generated Content (UGC) for Authenticity: One of the most powerful ways to build trust and engagement with your audience is by incorporating user-generated content. People trust real experiences from fellow consumers more than branded advertisements. Encouraging customers to share their reviews, photos, or videos of your products not only boosts credibility but also creates a sense of community around your brand. Example: • Coca-Cola: Their ‘Share a Coke’ campaign encouraged customers to share photos of personalized Coke bottles on social media, turning millions of fans into brand advocates. • GoPro: They regularly feature user-shot footage on their social media, showcasing how their cameras are used in extreme sports and adventures. • Starbucks: Their seasonal ‘Red Cup Contest’ asks customers to submit creative photos with Starbucks’ holiday cups, generating massive social media buzz and engagement. #marketingtip #trending #viralcontent

Which Halloween candy represents your marketing strategy? 🍫Let us know in the comments! ⬇️ 🥜 Perfect Pairings, like PB&C: Your strategy blends the best of both worlds — creative content and smart strategy for unbeatable results. 👬 Double Impact of Twix: Your campaigns hit from all angles, doubling down on success. 📈 Consistency of Kit-Kat: Your marketing is consistent and reliable, delivering great results every time. 🍬 Longevity of Tootsie Roll: Your campaigns have a lasting impact, staying relevant long after launch. 🌟 Audience Appeal of Starburst: You know how to attract a wide range of audiences with irresistible campaigns. It’s time to unwrap your marketing potential, and Yakkety Yak is here to help. Contact us today at yakketyyak.com/contact — NO tricks here! . . . #YakketyYak #MarketingAgency #HalloweenCandy #MarketingMagic #HalloweenTrends #MarketingStrategy #HolidayMarketing #SpookySeason #HalloweenMarketing

IT’S YOUR TIME TO TIKTOK Did you know that users typically stop engaging with content after just 3.3 seconds? To meet the growing demand for TikTok content production, HELMUT has launched Time To TikTok, a bespoke offering designed specifically for luxury brands. Our approach: An agile team of social media managers, creatives, and creators leveraging a content creation method perfectly aligned with TikTok’s unique guidelines. The goal? To maximize visibility while staying true to the platform’s authentic and dynamic spirit. Our mission: Deliver elevated, trend-driven content that maintains the essence and prestige of luxury brands. Prestigious brands like Lancôme, Prada, Givenchy, Serge Lutens, and Viktor&Rolf already trust our creative factory to produce impactful and engaging TikTok content. Ready to make your brand stand out on TikTok? #TikTok #SocialMedia #LuxuryBrands #ContentCreation #CreativeFactory #Helmut

Mood Lift, Brand Lift: The Power of Cinematic Advertising (read on...) Lyra Lyra... anytime, anywhere.. (I am sure you're singing it along...) 🙌 Ever wondered why ads seem more impactful in a movie theater? According to a recent study, cinema ads can increase brand recall by up to 83% compared to other mediums. Reason why you see few brands active all the time, anytime you go and watch movies at big screen. Why? The immersive experience creates a positive mindset, making audiences more receptive to messages. A study found that viewers are 35% more likely to take action after seeing an ad in a cinema. Key takeaways for brands: ✅ Captivate, don't interrupt: Leverage the cinematic experience to create ads that resonate emotionally. ✅ Target the right audience: Cinemas offer precise targeting options to reach your ideal customers. ✅ Measure success: Track brand lift, purchase intent, and other metrics to gauge campaign effectiveness. Let's harness the power of the silver screen to elevate your brand's impact. Advertise with Qube Cinema Network #CinemaAdvertising #BrandLift #Marketing #Media #Advertising #Movies #Engagement

Integrating brands in content: The future of advertising. This helped Coke become a cultural icon. Traditional ads aren’t cutting it anymore. Don’t let your brand get left behind. Steal these strategies to integrate your brand seamlessly into content your fans will love. ☑ Maximize your impact: 1. Choose the right content 2. Ensure natural integration 3. Collaborate with the right creators ☑ Most effective ways to integrate: 1. Custom web series that entertains 2. With influencers to build brand trust 3. Subtle product placements in TV + films ☑ Proven tips: 1. Be subtle 2. Stay authentic 3. Focus on storytelling 4. Adapt to different platforms 5. Build long-term partnerships 🥤 Notice how naturally Coke’s product is integrated into this video from #StaarPlayerSessions 🤔 Do you want your brand to appear in content with big artists in locations like Ibiza? 📥  Send me a message 🙏 Bg thanks to our partners: PMC - The Professional Monitor Company Ltd. , Dangerous Music Inc, Native Instruments + DandyLion Entertainment #CocaCola / #realmagic / #musicmarketing   📹 Alejandro Reyes-Knight Follow: Pete Madigan / Staar Player Music Group