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A revolutionary shift is coming to mobile marketing! With over a billion active users worldwide, Rich Communication Services (RCS) is an interactive communications channel that has taken the world by storm and now is set to transform text-message marketing in the U.S. In her latest article for Advertising Week’s AW360, Listrak’s Haleigh Beckman provides insights for marketers into 3 key ways that RCS will level-up text message marketing in 2025 and beyond. Read the full piece here: https://ow.ly/Rp2N50UBvVA #Listrak #AdvertisingWeek #SMSmarketing #RCS #RCSmessages #textmessagemarketing #digitalmarketing #ecommerce #retail

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