LIT Create’s Post

At Bonfire, we know that design and dialogue go hand in hand... That's how we develop the boldest branding campaigns for our clients. But - it is clever copy that creates connection, complementing design and capturing consumer curiosity. The very best branding brings design and copy together, delivering not just a beautiful image but a meaningful message, too. That's why we focus on delivering 'intelligent creativity' at Bonfire. Combining deep thought and creativity to build strong brands 💥 Read more about brand naming vs graphic design in It's Nice That 👇 https://lnkd.in/euYnzbKh #Bonfire #OnBrief #BrandBuilding

It’s time for splashdown! Just don’t forget your snorkel 🤿. DESIGN is the largest part of almost everything a business can use to promote itself. We’re a multi-disciplinary Creative Design Studio, a Creative Marketing Consultancy, a Project Management team, and a centre of excellence for brew making and good chats. Naming, Logo Design and Brand development is still so important. Story Telling is the most essential function of marketing. Here’s how you do that bluestrawberryelephant.com #MakeWaves #DigitalMarketing #Branding #WebDesign #MotionGraphics

Ever wonder what goes into creating an irresistible brand? Spoiler: It’s more than just a cool logo. From vision boards to animations that wow, our team mixes the right ingredients to craft a brand that’s impossible to ignore. See how we blend art and science behind the scenes to bring brands to life!" 🔮 The Process: • Step 1: Creative brainstorming 🧠 • Step 2: Crafting the perfect brand identity 🎨 • Step 3: Animations that tell your brand’s story 🎥 Curious to see how it all comes together? Let’s show you our magic! #CreativeProcess #BehindTheScenes #ContentCreation #BrandIdentity #AnimationMagic #DesignJourney #SocialMediaMarketing

Naming Sprints ✏️ are a fun and collaborative exercise in the process of brand naming. For the best results, this part of the process should include both the client and designer working together as a team. First, decide who will participate in the naming sprints and the duration of time before you review your ideas. Next, you can decide on coming up with a specific number of names, like 50 each or even 150 each if the group is feeling like a challenge! Don’t be picky or spend too much time trying to find the perfect name, just write down as many words or ideas as you can—good or bad. When you meet together again, each participant can select their top words or names from the lists. Then compare to see which names are resonating and discuss why. Now, with more focus, you can have a second sprint where you begin to fine-tune and hone in on the names that were resonating in the first sprint, develop variations, think of new names with a similar feel, and even go back to the first list in case any good names slipped through the cracks. When you come back together, your goal is to end up with a short list 📝 of names that are strong potentials. If this was helpful, follow ✅ for more thoughts on design. #branding #naming #brandname #name #design #trademarks #business

Naming Sprints ✏️ are a fun and collaborative exercise in the process of brand naming. For the best results, this part of the process should include both the client and designer working together as a team. First, decide who will participate in the naming sprints and the duration of time before you review your ideas. Next, you can decide on coming up with a specific number of names, like 50 each or even 150 each if the group is feeling like a challenge! Don’t be picky or spend too much time trying to find the perfect name, just write down as many words or ideas as you can—good or bad. When you meet together again, each participant can select their top words or names from the lists. Then compare to see which names are resonating and discuss why. Now, with more focus, you can have a second sprint where you begin to fine-tune and hone in on the names that were resonating in the first sprint, develop variations, think of new names with a similar feel, and even go back to the first list in case any good names slipped through the cracks. When you come back together, your goal is to end up with a short list 📝 of names that are strong potentials. If this was helpful, follow ✅ for more thoughts on design. #branding #naming #brandname #name #design #trademarks #business

You brand’s stuck in cubicle? READ THE CAPTION⬇️ Ditch the boring! We will help you ditch the boring and develop a brand identity that pops. From crafting a captivating logo to building a cohesive visual language, we will transform your brand from forgettable to unforgettable. So ditch the bland and let Northin Studio create a brand that stands out, inspires, and drives results

It's cool to see how much can be communicated with just a VIBE. I love the look of this new launch - Panterre. The visuals tell me exactly I'm the sort of potential customer who should be paying attention. What do you think of it? Big pros for me: ++ aesthetic tells me who they're talking to ++ feels premium without even knowing what's in it ; gives me trust ++ quality imagery reinforces the trust factor Room for improvement: -- too much text for me on the landing page, the hard work is in distilling this -- I know it's for me, but because the message hasn't been distilled enough, I'm not sure what it's for or what's in it -- the focus is on the product spec rather than what I'll get from it -- feels like they could push brand distinctiveness a little further Awesome start from the people behind this launch. As always, the hardest thing is to know what to remove, what not to say...

Screens provide brands with limitless opportunities to explore movement. So it's beyond time to give a unique rhythm to your brand 💫 Motion branding leverages animation to define how a brand’s elements should move. Like your logo and brand colors, it’s another signature for your brand to be known by. One your competition isn’t yet taking advantage of. Here's our Motion Branding 101 guide details: https://lnkd.in/dj-C-AJW

Creative teams: just because you feel bored or tired of your brand's visual identity or message doesn't mean its time to change it up. Remember that while you work with and stare at your brand day in and day out, the customers you're trying to reach see it much less often. You have to stay consistent and disciplined for your message and visuals to have any chance of being remembered. In fact, if you find your creative team complaining about having to look at the same message and visuals...that probably means they're doing a good job of being consistent! Of course there's a time and place for change. But if you want your creative assets to have an impact on your brand and your business, repetition and consistency is key! #brandstrategy #marketingstrategy #creative

Brand Style is something that is there on the Visuals!👁️🗨️ But do we stay with a Brand only because of that?! Pff. No! --> It is great & needed, but it is not something that makes us become trusting the company OR a service provider. There is something else! 💜 #IT #branding #talks