LitBiz Media’s Post

Do you know your content or website needs to include keywords but don't know where to start? Here’s a quick guide to keyword research designed for healthcare professionals: Start with Relevant Keywords: Think about terms that your patients might search for when looking for services like yours—whether it’s “chiropractic care for back pain” or “dental cleaning for kids.” The more specific, the better! Check Search Volume & Difficulty: Look for keywords with solid search volume so people are actively searching for them. Make sure they have a manageable Keyword Difficulty (KD), so you’re not competing with large sites for top spots. Cluster Keywords by Topic: Group similar keywords together, like “dental implants,” “affordable dental implants,” and “how much are dental implants.” This helps your content address a range of patient questions around a central theme. Scope Out the Competition: Identify which keywords other practices are ranking for. This can provide insight into popular search terms and help you find keywords your competitors might be missing. Create High-Quality Content: Ensure your content addresses the questions your patients are asking—clearly and professionally. Focus on patient needs, benefits of your services, and your unique expertise to stand out. So where do you find these keywords? Tools like SEMrush, Ahrefs, and Moz make keyword research easy by offering insights into search volume, keyword difficulty, and competitor keywords so you can focus on what works best for your practice. Bonus Tip: Regularly revisit your keywords to stay aligned with patient interests. SEO is an ongoing process to help your practice keep growing! If you still need help growing your practice online, drop us a DM and we'll discuss what we can do to help you out. #HealthcareSEO #KeywordResearch #GrowYourPractice #LitBizMedia

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